When I shared a link on my Facebook page to the replay of a webinar I hosted recently with Daniel Hall on how to format an ebook for the Nook, Barnes & Noble’s eReader, one of my fans wanted to know if formatting books individually for different eReaders was better than simply using a site… Read More
Publicity Blog
How to format your articles, blog posts into a Nook ebook
When you have to constantly crank out content like blog posts and articles to promote your expertise, it’s smart to occasionally step back and take a look at the big picture.Decide how else you can reuse, recycle and tweak your prose so you’re not always starting from scratch. That’s called repurposing content. And it’s important to… Read More
9 ways to use Hubspot’s free marketing charts & graphs
If you want to learn more about marketing, social media, search engine optimization and blogging, you’ll love Hubspot’s newest freebie: a collection of 100 Awesome Marketing Stats, Charts & Graphs. It’s based on original research and data from a variety of sources, including analysis of Hubspot’s 4,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of well-respected publications… Read More
12 ways to say ‘thanks’ to a blogger or journalist
The blogger whose audience you’ve been dying to get in front of publishes your guest blog post, letting you strut your stuff to a new crop of potential customers and clients. A journalist who works for your local business journal writes a flattering, error-free feature story on your new business, and it makes the… Read More
Need local publicity? 6 tips for pitching Patch.com
If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. A memo from Patch editor-in-chief Brian Farnham outlines a plan to increase traffic by increasing article production. Patch currently requires every site to post a minimum… Read More
Advanced LinkedIn training, even for newbies, today
A story about LinkedIn in today’s Wall Street Journal says the world’s largest business networking site gets one new member per second. Per second! That’s 60 per minute, or 86,400 new people per day. Many of them might want to do business with you. Will your profile, as written, make it easy for them to… Read More
LinkedIn Company Pages: Your giant business billboard
Cardinal Rule #1 in the world of social media: Don’t promote. Except, that is, if you’re on LinkedIn. The world’s largest business networking site has an often overlooked feature that serves as a giant billboard for your business, where you can spotlight all the products and services you can’t promote elsewhere. It’s called Company Pages.… Read More
25 business blogging tips from a 10-year-old
No more excuses about why you aren’t blogging for your business. If 10-year-old Tyler Duswalt can start and maintain a blog, so can you. Tyler is author of The Short Book on How to Become a Blogging Expert—A 10-Year-Old’s Top 25 Easy Tips to Help You Start an Effective Blog (Craig Duswalt International, $9.95). He… Read More
3 tips for rewriting your LinkedIn profile & headline
Here are three helpful tips about how to write, or rewrite, your profile on LinkedIn: 1. Include keywords in the headline. That’s the short message that shows up next to your photo—and it’s the first thing people read when they see your profile. For better search engine optimization, use the same words that people… Read More
YouTube secrets push your video to top of search results; learn ’em all during free webinar Wednesday, May 18
Online video is the most powerful tool on the Internet for driving traffic to your websites and services. That’s why I have my own YouTube channel. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top… Read More