Jill Cranford, co-owner of Stone2Furniture in Livewrmore, Colo., a company that makes indoor and outdoor furniture from stone, is the winner of the Kindle2, Amazon’s wireless reading device. Jill’s name was chosen from all respondents who answered my Customer Profile Survey earlier this month. If her name sounds familiar, it might be because she submitted a Help… Read More
Publicity Blog
Social networking ROI: A testimonial more valuable than an ad
Many Publicity Hounds say they don’t understand social networking’s return on investment. How can spending 15 minutes a day, or several hours, bring more leads or more sales, they wonder. Here’s one way. I discovered it yesterday morning, shortly after answering a question on LinkedIn. Answering questions is one of the very best ways to… Read More
Journalists’ blogs offer valuable clues about how to pitch them
The next time you’re ready to pitch a journalist, particularly at a top-tier media outlet, stop what you’re doing and take this important step. Find out if the journalist blogs. Some journalists blog as part of their job. Others blog on the side because they’re passionate about a topic. It will take only a minute or two, and the… Read More
Hip hop magazine wants to feature women DJs with clout
Street Report Magazine is looking for women DJs to feature in its “DJs With Clout” section in the April issue. The magazine is a Southern-based hip hop publication that gives exposure to independent artists. Send a press kit to Kim Ellis. She urges you to spread the word about this media lead.
Writers, pitch your idea to TV producers, agents on Tuesday
If you dream of writing for TV—comedy, drama, reality, or alternative—but you’re not sure you’ve got what it takes, you can pitch your idea to a literary agent and TV producers next week and hear their feedback on your pitch. And it’s all free. Chad Gervich, author of the book Small Screen, Big Picture: A Writer’s Guide to… Read More
Top food trends and how PR people should pitch them
If you want publicity in traditional media for a food-related story, don’t miss these tips from Nancy Wall Hopkins, deputy editor of food and entertaining at Better Homes and Gardens. Brian Pittman of Bulldog Reporter interviewed her. Here’s a quick summary, but please read the entire article. After each one of Nancy’s tips, I’ve also given you some of my… Read More
Want your own radio show? Discover how on Thursday
If you write books, or you want to write one, don’t even think about catching the attention of a major publisher unless you have what’s called platform. The bigger your platform, the greater your influence and following. It’s that simple. You can build your platform dozens of ways online and offline. One way is by having your own… Read More
Authors need tips to promote e-courses for journalists, authors
Linda Foirmichelli of Concord, NH and Jennifer Lawler of Lawrence, KS write: “We’re both well-established writers who offer e-courses in our areas of specialty. Linda offers a class for magazine writers on how to break into magazines, starting April 13, and Jennifer will offer one for book authors on how to write a book proposal, starting May 4. … Read More
4 ways I censor myself in social media circles
When you tweet or post on somebody else’s Facebook wall, do you censor yourself? It’s an interesting question. Joyce Dierschke asked it at the Social Media Today blog, and it really made me think. Recently, a Cisco job applicant tweeted his way out of a job. In New York, a PR guy at Ketchum got caught dissing Memphis, a city he was… Read More
Pitching Hispanic radio? Tie your pitch to the geographic area
If you’re pitching a story idea to a Spanish-language radio station, remember that the Hispanic market is diverse. If you’re planning to treat all stations the same, and deliver the same one-size-fits-all pitch, you’re doomed even before you begin. Dean Thompson, media relations associate at News Generation, a PR firm that specializes in radio media tours, offers… Read More