Publicity Blog

  Lesson #81: Ezine publishers Now that you’ve written and distributed your press release, you don’t want to take the chance that people will find it. You need to be proactive and make sure your release gets in front of a group of people who want to know about it. That group consists of publishers… Read More

  Lesson #82: Pitch bloggers One of the best ways to create a publicity explosion on the Internet is to get your message in front of bloggers whose audiences are a perfect fit with what you’re offering. But you can’t just email your press release to them and expect them to get excited about it.… Read More

Lesson #88: Create an online media room I’ve mentioned online media rooms elsewhere in this course, but I’m devoting an entire day to the topic because an online media room is the first thing a journalist will look for after visiting your website. Having an online media room tells journalists you understand how the media… Read More

  Lesson #83: Post to Craigslist Craigslist is a giant community bulletin board, an almost entirely free classified ad service where you can buy, sell or give away just about anything. It’s also a place where you can post your press releases. Started in the late 1990s by Craig Newmark, it began as a list… Read More

  Lesson #79:  Let anyone “subscribe” to your press releases via RSS feeds RSS stands for Really Simple Syndication. It’s a delivery system that lets you “syndicate” news and other web content, including your press releases. You could think of RSS as your own personal wire service. Offering an RSS feed at your website is an… Read More

Lesson #80: How to organize your releases If you’re posting press releases at your website, the best place to put them is in a section of your site called your Media Room. Ideally, the Media Room button will be on your home page so that journalists, one of your key audiences, can find it immediately.… Read More

                Lesson #75:  Vertical market press release distribution services If you want to distribute your press release only to media and others in a specific industry, or to specific types of audiences, take advantage of the many press release distribution services for vertical markets. Here are just a few… Read More

Lesson #86: Follow up If you’ve written a press release correctly and posted it online, journalists, bloggers and consumers should be able to find it. But if you’re also sending it either by itself or along with a customized pitch to a targeted list of media contacts and others, and if it includes important or… Read More

Lesson #87: Now, search for your releases A few weeks after you’ve written and distributed your release, it’s a good idea to try to find all the places online where your press release is mentioned. The easiest way is to simply use a search engine like Google.com, type in the headline, then see what comes… Read More