Lesson #77: Follow directions Regardless of what press release distribution service you end up using, remember to follow directions carefully when posting your press release at their website. If they ask you for keywords you want associated with your press release, don’t skip that vital step because it’s one more way the search engines will… Read More
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Where to learn more
Lesson #69: Where to learn more The smarter you become about search engine optimization, the greater your chances of leaving your competitors in the dust. That’s because if you can correctly optimize press releases and any other pages at your website, you’ll get a high ranking in… Read More
Get into Google and Yahoo News
Lesson #78: Get into Google and Yahoo News You can use a paid press release distribution service to get your press release into Google and Yahoo news. Here are other ways, explained in more detail in this article by Kim Roach, a staff writer for SiteProNews and SEO-News newsletters. If you publish frequent news… Read More
‘Sicko’ leads to Michael Moore health challenge
Personal trainers Jim Labadie and Ryan Lee of North Palm Beach, Florida knew the release of Michael Moore’s new movie “Sicko,” which castigates health care in the United States, was the perfect chance to use two strategies I advocate: 1. Don’t be afraid to become embroiled in a controversy. 2. Piggyback off celebrities and current movies. With help from Tampa… Read More
The best press release distribution service if you’re on a tight budget
Lesson #73: The best press release distribution service if you’re on a tight budget If you distribute only several press releases a year and you’re on a tight budget, PRWeb is one of your best choices. Its clients include Fortune 500 companies, and it specializes in press release distribution for small- and medium-size businesses. I’ve… Read More
The best press release distribution service if you want to send dozens of press releases a year
Lesson #74: The best press release distribution service if you want to send dozens of press releases a year Now that you don’t need a “legitimate” reason to write a press release, you can write dozens of them a year, post them online, then watch your website traffic and sales soar. But how do you get… Read More
Customized pitches for traditional media
Lesson #84: Customized pitches for traditional media When your press releases have been written and distributed online, think about the kinds of customized pitches you might want to deliver to reporters, editors, TV producers and radio talk show hosts. You’ve heard me say throughout this course that the media want a customized pitch that… Read More
Restaurant reviewers report on dirty restrooms
When I worked as a restaurant reviewer back in the 1980s, I paid just as much attention to the quality of the restrooms as I did to what was on my plate. I mentioned things like filthy floors, overflowing wastebaskets, empty soap dispensers—and worse. Most other reviewers do, too. An article titled “The Hidden Costs of An… Read More
Proofread your press release
Lesson #85: Proofread your press release Today, we’re starting Week #13, the final week of this tutorial, and I’ll share with you some final thoughts about how to write and distribute press releases, now that you know what you’re doing. Before you hit the “send” button, make sure your press release is 100 percent accurate.… Read More
Vertical market press release distribution services
Lesson #75: Vertical market press release distribution services If you want to distribute your press release only to media and others in a specific industry, or to specific types of audiences, take advantage of the many press release distribution services for vertical markets. Here are just a few… Read More