How do you feel when you see the name McDonald’s? In my mind, I see the Golden Arches. And I think “cheap, fattening food I can’t stomach.” Others love Mickey D’s because they know the Big Mac tastes the same, whether they’re eating it in Peoria or Paris. And that’s reassuring. How about this one?… Read More
Photos & Graphics
6 ways to tie your pitch to breaking news for PR, publicity
News is breaking all around you. Here are 6 tips on how to generate publicity from breaking news. Update: We’ll be discussing these tips and many others during the webinar “How to Tie Your Story Pitch to Breaking News and Make the Media Interview YOU” tomorrow, Wednesday, July 21. 1. The local angle. If you’re… Read More
Fast Company wants your photo for its November issue
Fast Company magazine wants to include your photo in the November 2010 issue, as part of a neat project it calls the “2010 Most Influential People.” This is a terrific chance to generate publicity from a magazine with a circulation of more than 538,000, as well as knowing how influential you really are. If you’re… Read More
Online visibility: 13 ways to build a following
This month’s guest blog post was written byJames Nissen. Last week, I shared James’ pitch and wrote about How a guest blogger pitched me and made me say ‘yes’ * * * By James Nissen “It does not matter how slowly you go as long as you do not stop.” — Confucius One of… Read More
10 magic questions to hook the media
The next time a journalist is interviewing you, or a blogger is interested in an idea you’re pitching, ask this question: “Do you need other sources?” They love that question because it shows you’re trying to make their job easy and you don’t want to hog the media spotlight. If you can provide a name,… Read More
In-flight magazine editors and readers love these 7 topics
You won’t find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet. Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for an hour or two of reading. If your target market includes business… Read More
Spirit in-flight magazine wants photos of your dog
If you live in or near a city served by Southwest Airlines, your dog’s photo could be included in the June issue of Spirit, the airlines’ in-flight magazine. Send snapshots taken of your dog, near Southwest destinations, and upload or snail-mail them to the magazine. The best ones will be printed in the June issue,… Read More
Add comic strips to your PR campaign & pitch the artists
Every year since 2001, Rebecca Morgan and her cadre of volunteers have been going into the Willow Glen neighborhood in San Jose, Calif., just before Halloween and encouraging readers to give 6,500 of their “gently read” books to children in place of trick-or-treat candy. “Books feed children’s minds, while candy only feeds their cavities,” says… Read More
19+ story ideas to generate publicity, PR for your business
If you’re looking for publicity from bloggers or traditional media but can’t think of an idea to pitch to them, here’s a quick way to find several. Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I had a list of questions that Publicity Hounds can ask themselves, designed to… Read More
13 ways to use royalty-free stock images in a PR campaign
If you can’t afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign. Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own. Royalty-free means you… Read More