You won’t find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet.Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, and then settle in for an hour or two of reading.
If your target market includes business travelers and tourists—in-flight magazine statistics show this a well-educated, affluent audience—these publicaitons are the perfect publicity venue.
Here are seven types of content they love reading, and the kinds of story pitches that in-flight magazine editors love receiving, excerpted from the 2010 update of my special report called Fly High with Publicity in the In-flight Magazines. It includes contact information and pitching tips for 56 in-flight magazines.
One way to contact editors or writers for these magazines is to look for them on the social media sites and start building a relationship with them there. The 2010 update of my report includes links to blogs and social media profiles on sites like Twitter, Facebook and LinkedIn. |
Great reminder of yet another source to promote one’s efforts.
Agree with previous comment, it’s so easy to forget not only where to target but how to build the relationships. Great tips!
It’s been on the to-do list for way to long. Thanks for the reminder.