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Publicity Hound Archives

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Pinterest: More than just bride’s dresses and cupcakes

It’s been around for two years. But in the last few months, interest in Pinterest, the social media site that lets you “pin” images onto a virtual corkboard, is off the charts. Before you start groaning because it’s one more thing to learn, check out these stats that prove the site, which appeals mostly to… Read More

Doing business locally? Share your blog at Patch.com

At the winter farmer’s market in my town, I ran into my local editor for Patch.com, the uber-local website that’s giving Publicity Hounds yet another outlet for their press releases, photos and local news. Lyssa Beyer and Matt Schroeder, her associate regional editor, were stopping shoppers and asking if they knew about Patch, which operrates in 22 states in the… Read More

Will Flickr allow this kind of photo promotion?

Chris Stephenson of Madrid, Spain, asks: “I’d really like to use Flickr to host a competition. I’d ask people to submit photos of a variety of airports, highways, bridges and all types of buildings that the company I work for has or is currently managing or constructing. “Potentially, I could offer a prize of photo… Read More

Artists need publicity ideas for water tank mural

Publicity Hound Kate Farrall of San Diego, CA, writes: “I need to get national/international publicity for my two muralist clients who are completing a five-story public art installation this November for the City of Davis, just outside of Sacramento. They have transformed a water tank into 360-degree kinetic art installation. You can see a short… Read More

11 best ways to use weekly newspapers for publicity

  More than one-third of people who read a weekly newspaper keep it around for a week or more (they tend to keep daily newspapers for four days). On average a weekly newspaper reader will keep a paper for just over four days, and the majority (62.6%) of papers are read by more than one… Read More

Create animated graphics for PR with free generator

Did you ever land at a blog, and spend more time staring at the clever graphic than you did reading the post? I have. The same way you landed here and stared at the one above, wondering, “How did she do that?” Easy. It’s one of the 10 free generators, most of them animated, at… Read More

9 ways to use Flickr to promote your business

This guest post was written by David Murton. David has been helping companies build and maintain their online relationships with customers since 2006.  He is also a professional writer and webmaster, with a particular interest in the open source Drupal platform. On a more personal note, David is an avid piano and accordion player, drawn especially to… Read More

The Top 13 self-defeating practices on LinkedIn

If you’re on LinkedIn, and even if you have an impressive number of connections, you might be making critical mistakes that are robbing you of the ability to make those connections work for you. The Business2Community blog lists its Top 10 Self-Defeating LinkedIn Practices, such as a boring or outdated profile, using the site to… Read More

Need local publicity? 6 tips for pitching Patch.com

If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. A memo from Patch editor-in-chief Brian Farnham outlines a plan to increase traffic by increasing article production. Patch currently requires every site to post a minimum… Read More

Marketing tips needed for photos-on-glass company

Matthew Bivens of Gainesville, FL writes: “I work at a startup company called Fracture, which gives people an innovative way to print, mount and display their personal photographs.  Send us a photo and we’ll print it on a pane of shatter-proof glass. “We’ve been in business a little over a year, and we’ve received press from various… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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