If you’re like me and dread the thought of creating a banner for trade shows, don’t it put it off any longer. There are many ways you can use that valuable marketing and publicity tool beyond the shows. But first, let me tell you how I made mine and the three mistakes you might not… Read More
Publicity Blog
How to Pitch Amazon Reviewers: Free Training Dec. 16
UPDATE on Dec. 18, 2015: You can listen to the webinar replay here. Collecting as many book reviews as you can on Amazon is one of the best ways to pull traffic to your page and encourage people to buy your book. My friend, Amy Collins, a book distributor who has helped her clients… Read More
Email: The Sales & Publicity Tool Most Authors Aren’t Using
Nine out of 10 authors I work with aren’t collecting email addresses at their websites, mailing regularly and selling more books as a result. That breaks my heart. 🙁 Email marketing is the Number One strategy to sell more books. Period. Even for fiction authors. It takes time. It takes patience to learn the technology. And… Read More
Dog Tweets–Self-Published Authors: Here are Top 10 resources from @MTilburyAuthor
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. The #ContentMarketing Campaign Playbook – Guaranteeing Success in 2016 – Moz ow.ly/VhFxT Learn How to Produce Your Podcast and Publish It Online via @PublicityHound #podcasting ow.ly/VhNK7 Amateur Blogger: Everybody Starts Somewhere… Embrace… Read More
Podcasting for Beginners, Part 2: How to Produce Your Podcast and Publish It Online
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua LLC and specializes in writing and editing, website content, and audio and video. This is the second… Read More
Podcasting for Beginners, Part 1: Equipment That Will Make You Sound Like a Million Bucks
Margaret Larkin is the creator and host of the Radiogirl Podcast, a media podcast that features interviews with people who work in radio and TV, in Chicago and beyond. She also writes for CBS Radio in Chicago. She owns Metrolingua LLC and specializes in writing and editing, website content, and audio and video. By Margaret Larkin… Read More
How to Create Sizzling ‘Book Hooks’ for Drive-time Radio
UPDATE on Nov. 22, 2015: You can listen to the free replay of this call here. *** One of the biggest mistakes authors make when trying to get onto on a radio show as a guest is the same mistake they make when trying to get onto a TV show and in print. They pitch… Read More
How to Sell More Fiction and Nonfiction Books with Pinterest: Free Training Nov. 12
Since Beth Hayden started teaching me about Pinterest several years ago, she and I have brainstormed of all sorts of ways an author can use the social media site for sharing dazzling images. Beth says one of the easiest ideas is for authors to create a travel board. It can include photos of gorgeous mountains,… Read More
Dog Tweets–Find Great #Publicity on Local TV Stations
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. Find Great #Publicity on Local TV Stations | via @emsiPR ow.ly/U3oNB To find a #marketing training that fits you and your team’s needs, check out the free guide from @HubSpot. ow.ly/U8WOt 5… Read More
Dog Tweets–#Twitter’s new conversion lift reports will make it easy for marketers to find what works on Twitter
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow The Publicity Hound on Twitter. #Twitter’s new conversion lift reports will make it easy for marketers to find what works on Twitter. ow.ly/U0MNY How @jaybaer Uses #LinkedIn for #ContentMarketing – via @copyblogger ow.ly/TXpU6 How To Find GREAT… Read More