If you need a very simple, two-page website, you might want to consider giving a new service a whirl, by being a beta tester. Lucky Badger, a tool developed by Bob Ricca, who designed my newsletter, “Craigslist: A Valuable Publicity Tool.”, helps small businesses develop an online presence. He’s looking for a few beta testers to… Read More
Online Marketing
What Taylor Swift can teach you about book marketing
This guest post was written by Carolyn Howard-Johnson, the author of the multi award-winning The Frugal Book Promoter (now in an updated and expanded second edition). Also part of the HowToDoItFrugally series is the booklet The Great First Impression Book Proposal booklet, that helps authors convince agents or publishers of their understanding of spin-offs, retailing and marketing in… Read More
Once-sacred Google PageRank doesn’t matter anymore
This guest post was written by Lior Levin, an entrepreneur who works for Producteev, which makes a task management tool. He also advises a small neon signs online store in Oregon. * * * By Lior Levin Once upon a time, there was a search engine called AltaVista. It was mighty and considered to be untouchable. Then along came Google and… Read More
9 ways to use Hubspot’s free marketing charts & graphs
If you want to learn more about marketing, social media, search engine optimization and blogging, you’ll love Hubspot’s newest freebie: a collection of 100 Awesome Marketing Stats, Charts & Graphs. It’s based on original research and data from a variety of sources, including analysis of Hubspot’s 4,500 business customers, surveys with hundreds of small and medium-sized businesses, and dozens of well-respected publications… Read More
Need local publicity? 6 tips for pitching Patch.com
If you need local publicity, and you live in one of 19 states in the United States, or the District of Columbia, Patch.com is almost begging for your pitch. A memo from Patch editor-in-chief Brian Farnham outlines a plan to increase traffic by increasing article production. Patch currently requires every site to post a minimum… Read More
YouTube secrets push your video to top of search results; learn ’em all during free webinar Wednesday, May 18
Online video is the most powerful tool on the Internet for driving traffic to your websites and services. That’s why I have my own YouTube channel. Search engines are focusing on online video to deliver the content their customers are looking for and have even changed their search parameters to push video to the top… Read More
Moose Lodge in Norwalk, CA, needs marketing ideas
Don Luepnitz of Norwalk, CA, writes: “I am with the Norwalk, CA, Moose Lodge, and we can sure use some help getting the word out and trying to get new people to come down and or join. “We offer dinners, breakfast, bingo, darts, full bar, kids room, and have fundraisers for ourselves and other charites.… Read More
Marketing tips needed for photos-on-glass company
Matthew Bivens of Gainesville, FL writes: “I work at a startup company called Fracture, which gives people an innovative way to print, mount and display their personal photographs. Send us a photo and we’ll print it on a pane of shatter-proof glass. “We’ve been in business a little over a year, and we’ve received press from various… Read More
Add visual pizzazz with this versatile graphics toolkit
If you’re like me, you rush over to one of the stock photo services when you need a graphic for your website, blog, a press kit, a sales page, or a Facebook Note. But even at a buck or two each, you can burn through your credits quickly. I just discovered the really snazzy Marketing Graphics Toolkit… Read More
6 powerful ways for Twitterers to use Twellow
Looking for people in a certain niche on Twitter, but confused about how to find them? Twellow to the rescue. It’s like the Twitter Yellow Pages, with hundreds of categories and some really obscure niches. I spent several hours there recently looking for people who one of my corporate consulting clients can follow. Twellow grabs… Read More