If you’re not using teleseminars in your business, you’re missing a fabulous opportunity to amass a loyal following of people who want to hear what you have to say. With a lousy economy that leaves people reluctant to pay for hotels and airfare, teleseminars are an easy, inexpensive alternative to live events. They’re also a handy… Read More
Online Marketing
Florist needs ideas, events to promote shop online and offline
Cheryl Muskus of Oak Creek, WI, writes: “I’m the owner of The CarmelRose, a floral shop, and I’m looking for ways to generate publicity in a very competitive market. “Even though our industry is hurt to a large extent when obituaries state ‘in lieu of flowers, the family suggests donations to…,” we’re trying to form relationships with… Read More
Avoid press release buzzwords—use press release keywords
The next time you write a press release, don’t let youself lapse into gobbledygook. They’re annoying, overused words most people wouldn’t use when they talk, but they don’t hesitate to use them when they write because buzzwords make their releases sound “important.” I’ve written before about aggravating words in press releases. In this week’s Daily Dog newsletter published by Bulldog Reporter, Ken Makovsky comments on the… Read More
Number 1 press release mistake: A lack of keywords
Most people who email me with questions about how to write press releases ask the least important questions: How many words should my release be? What’s the best free press release distribution service? Can you take a look at my release and tell me if it has the right “tone”? Should my name and… Read More
StomperNet taking new members: Here’s what you’ll get
If you sell anything online, from dog sweaters to corporate training programs, StomperNet is the single best resource for Internet training. I’ve been a member for two years, and there’s no way I could possibly do what I’m doing today without this group. One of the biggest complaints from my own followers, however, is that Stompernet’s $800-a-month fee is too far… Read More
How can grass-fed beef ranch connect with target market?
Jeff Clear writes of Monument, Colo., writes: “I do the Internet marketing for Lasater Grasslands Beef, a grass-fed beef ranch in Colorado. “Our target audience consists of environmentally conscious people, moms who want to feed their families healthy beef, and people who have spent money on vitamins because they have already proven they will spend money on health. “Our beef is… Read More
Website for black doctors needs marketing ideas
Cynthia Barnes of Fort Wayne, Ind., writes: “After moving to Fort Wayne, Ind., and being unable to find an African American doctor, I decided to create BlackHealthCareProviders.Org. “The site has a nationwide free referral service that helps consumers find black health care providers in their own neighborhoods. The challenges I face are getting the word out to enough doctors… Read More
PR pros, how do you calculate the value of online publicity?
Cynthia Flash of Bellevue, Wash. writes this question in the Help This Hound section of the July 14, 2009 issue of “Craigslist: A Valuable Publicity Tool.”: “I’m looking for a way to put a dollar value on web hits I get for my PR clients. “For example, if a client is mentioned in a blog, is that worth… Read More
See a 60 percent sales boost with no new customers
Since joining StomperNet, the world’s largest membership site for Internet marketers, one of the most important things I’ve learned is to stop spending so much time chasing after new customers. That might seem counter-intuitive. But it’s true for me and it’s true for you, too. Many of us already have a group of loyal, responsive… Read More
How can author market her book to interior design students?
Jeanette Simpson of Lakewood Ranch, Fla., writes: “I have just published my first book, From Interior Design Intern to Employee: How to be a Keeper (Including Tips from Those Who Hire.)” “It’s written specifically to help interior design interns transition from college to career. “Aside from social networking, contacting university design departments and all vendors,… Read More