Knitters, potters, stained glass makers, woodworkers, metal artists and anyone who sells arts and crafts from home often have a difficult time convincing traditional media and bloggers that they’re worth covering. From a journalist’s perspective, these can’t be real businesses, can they? Of course they can. Craft businesses have long been important to the U.S. economy… Read More
Online Marketing
How to introduce me to your followers, earn commissions
People who love my publicity tips often refer me to their co-workers by forwarding a copy of my email newsletter, The Publicity Hound’s Tips of the Week, or suggesting that their friends visit my website or read this blog. That’s great, and I appreciate your kind words. But why not turn your referrals into a… Read More
List Your Books for Free in Family Friendly Book Directory
If you’ve written a book that’s family-friendly, don’t pass up this opportunity. John Riddle, founder “I Love To Write Day,” has a huge following, and he wants to list your book for free in his “Family Friendly Book Directory.” As the author of 34 books, including a dozen children’s titles, Riddle knows how challenging it can be… Read More
4 best-selling authors want your questions for webinar
If you want to become an author whose books fly off the shelves, don’t make many of the dumb mistakes that have cost other authors thousands of dollars in books they can’t sell and years of wasted effort. Bring your most burning questions about book writing, publishing and marketing to a free webinar tonight at… Read More
5 reasons you must promote your press releases
Writing a press release, and then not promoting it, means you’re missing opportunities galore for more readers and possibly more customers. Here are five reasons why you should be promoting your press releases (same as a news release): 1. There’s too much noise online, including billions of press releases. Every day, people feel as though… Read More
How to Drive Nonstop Traffic to Your Press Releases
When you write a press release, you probably post it to your website. If you have a budget, you distribute it through one of the distribution services like eReleases, PRWeb or PR Newswire. That’s a start. But you’re not done yet. The immediate bump in traffic you see after distributing the release won’t last long. In… Read More
Dog Tweets—Why buying email lists is always a bad idea.
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter. Why buying email lists is always a bad idea. http://ow.ly/b5es1 Bloggers: If your readers are leaving your blog, vowing never to return again, this could be why. http://ow.ly/b4zlY Even non-geeks with no artistic talent… Read More
‘Celebrity doodles’ help raise money for Cystic Fibrosis
When Becky Gomes of Pittsburgh attended the ArtiGras festival in Jupiter, Fla., several years ago, she saw colorful doodles, drawn by well-known celebrities, that were being auctioned off. “That is just brilliant!” she thought. “Why don’t I do that for Cystic Fibrosis?” Becky is on the Board of Directors for the nonprofit and got… Read More
Promising new startup? Apply for coverage on Mashable
An app called ThreeRing that creates and shares a digital portfolio of students’ work quickly and easily. A new social networking site called MatchPuppy that matches up New York City dogs with furry companions according to size, age and energy level. A website called Parking Panda that allows you to locate and rent parking spaces, and rent out your own… Read More
How to reach millions of readers on online book review sites
Smart authors don’t fret about the shrinking book review section in The New York Times, or the 12-page book section that the San Francisco Chronicle eliminated. Instead, they target online communities such as Goodreads.com, the largest site for readers and book recommendations in the world. Here’s why sites like Goodreads are so powerful if you… Read More