The Publicity Hound’s Tips of the Week Issue #470 Sept. 22, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Promote Local Events on Twitter 2. Five Social Media Marketing Ideas 3. Entertainment Tonight Needs Pitches 4. Promoting a Reading Program 5. Help This… Read More
StomperNet taking new members: Here’s what you’ll get
If you sell anything online, from dog sweaters to corporate training programs, StomperNet is the single best resource for Internet training. I’ve been a member for two years, and there’s no way I could possibly do what I’m doing today without this group. One of the biggest complaints from my own followers, however, is that Stompernet’s $800-a-month fee is too far… Read More
How can nonprofits get free PR help? Ideas?
Vicki Young of Dallas, Texas writes: “What’s the best way for a very worthy nonprofit agency to get free help with their PR campaign? “I’ve been doing PR work for Captain Hope’s Kids as a nonprofit client for years, but I have to step down. It’s a great organization in Dallas, Texas, that’s dedicated to meeting the critical needs… Read More
80+ free social media policies—add yours to this list
Companies and nonprofits everywhere are scrambling to create social media policies. But before you appoint a special committee within your organization to do weeks of research, and then summon your expensive attorneys, scan this helpful list of more than 80 sample social media policies. If you have your own policy that isn’t listed here, add it to the list… Read More
How to publicize your Make a Difference Day activities
If you’re participating in Make a Difference Day, the annual day of doing good in the U.S., let your local media and bloggers know. Typical projects. like cleaning up neighborhoods and helping the elderly with repair projects, make great stories for newspapers and magazines, and great visuals for television, particularly if the media are part of… Read More
Gift List offers 25 percent discount until Sept. 30
If you sell a consumer product or service that would make a great gift for the holidays, this is the perfect time to take advantage of a 25 percent discount to The Gift List, a subscription service that provides pitching tips and contact information for hundreds of media outlets that are planning special gift coverage. “This year… Read More
Author explains how to apologize, after outbursts by celebs
In this week’s issue of my ezine, I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the well-publicized outbursts. I suggested that therapists, sports coaches, etiquette experts and anyone else who needs a good angle pitch… Read More
Grade Your LinkedIn Credibility
The Publicity Hound’s Tips of the Week Issue #469 Sept. 15, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Grade Your LinkedIn Credibility 2. Help Celebs Deal with Anger 3. Twitter: A Giant Garbage Dump? 4. Test-drive Stompernet for Free 5. Publicizing Zombie Stories… Read More
What’s best way to promote a writing program for kids?
Suzanne Wood Raleigh, NC asks: “I’m starting an after-school writing academy to help kids in grades 8-12 improve their writing. Services include tutoring and workshops on topics such as writing the college application essay. ” I’m having trouble figuring out how best to market this academy, because most parents rely on word-of-mouth recommendations for tutoring and… Read More
Use Trade Associations
The Publicity Hound’s Tips of the Week Issue #468 Sept. 8, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Use Trade Associations 2. Ditch the Shovels, Scissors & Checks 3. Sell 120,000 Books with One Phone Call 4.… Read More