The Publicity Hound’s
Tips of the Week
Issue #554 May 10, 2011
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Your 30-Second Bumper Sticker
2. Work with Me One on One
3. YouTube Video Secrets
4. Fast Track for Authors, Speakers, Experts
5. Marketing Tips for a Moose Lodge
6. Hound Video of the Week
7. And at My Blog & Mobile Site…
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1. Your 30-Second Bumper Sticker
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If you’re on LinkedIn, many people only see what Wayne Brietbarth
calls “your 30-second bumper sticker.”
That includes your name, your photo and the 120 characters that
comprise your headline.
My headline is “#1 Publicity Expert on Google. President, The
Publicity Hound. Call me & ask how I can help you with PR.”
I thought that was pretty clever when I wrote it. But when I host
a webinar on May 19 and have Wayne back for 75 minutes of
LinkedIn training, I fear he’ll rip my headline to shreds because
it breaks one of his cardinal rules. It isn’t filled with the
types of keywords people would search for on LinkedIn if they
wanted someone with my expertise.
Your headline and profile are your most important aspects of
LinkedIn–the determining factors that help someone decide,
instantly, if they want to do business with you. If your profile
is vanilla and boring, readers will move onto someone else who’s
more interesting. But if it gives the reader a clear
understanding of exactly what you do, you could get the order.
The first webinar I hosted with Wayne, back in March, got rave
reviews.
Many participants asked for a follow-up session and more training
on three topics we didn’t have time to discuss in depth:
Profiles, Groups and Company Pages.
Groups are where you can meet people for the first time, dazzle
them with your expertise, and start relationships, even if they
aren’t connected to you. Company pages are like giant free
billboards for your products and services–a place where happy
customers can post rave reviews for everyone else to see.
This time, Wayne will address those topics in depth. He’ll
critique your LinkedIn headline if there’s time. And one lucky
person who registers will receive a free, private 20-minute
LinkedIn critique from Wayne after the call.
This webinar will sell out fast, so grab your seat now. Go here
to find out what else we’ll be discussing, and register today so
you don’t get closed out:
http://publicityhound.com/linkedinpowerformulapart2.htm
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2. Work with Me One on One
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If you’re frustrated by the social media time suck, or confused
about how to get a journalist’s attention, help is on the way.
The new class of Publicity Hounds in my Mentor Program will begin
their training on Monday, May 16, with an emphasis on how to
dovetail traditional and social media for publicity. I’ll be
teaching how to write for the web, how to repurpose content in
multiple formats, and beginning and advanced strategies for
blogging, Twitter, Facebook, LinkedIn, photo-sharing sites, and
niche social media sites.
Here’s the best part.
You’ll participate in training along with others in the program,
but you’ll have unlimited access to me so we can work together,
one on one, on exactly what you need. If you’re a beginner, we’ll
start at the beginning. If you’re more advanced, we’ll cover
material some of the others won’t understand.
I will also serve as your personal writing coach and review
anything you write: social media profiles, tweets, Facebook
status updates, press releases, pitches to journalists, and copy
in your press kit.
Because of numerous requests, I’ve decided to do something I’ve
never done before. I’ve set up a handy payment plan for you if
you can’t afford the 6-month or one-year registration fee up
front. You can now pay in four installments.
I invest heavily in my own Internet marketing, social media and
public relations training. I’m either working with my own coach
or mentor, or I’m taking advanced courses or attending seminars
so I can stay on top of what’s new. Plus, I always under-promise
and over-deliver. Just ask anyone who’s attended one of my
teleseminars or webinars, or used me as a mentor.
Read more about how we can work together, and don’t miss our
first mentor program teleseminar on Monday, May 16, when I
discuss how to create a strategy for Twitter:
http://publicityhound.com/mentorprogram/intro.html
Confused about whether this program is right for you? Call me at
262-284-7451 and let’s see if we’re a good fit.
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3. YouTube Video Secrets
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Nothing beats video when it comes to capturing one of the top
slots on Google search results.
With just one video on YouTube, you can rank higher than one of
your competitors who has been online for years, but is relying on
nothing more than a few articles here and there to pull traffic.
Video can also be an integral part of a publicity campaign. Colin
Martin, who edits my videos, says most people do it backwards.
They create the video. When they’re ready to upload it to
YouTube, they hurriedly tag the video with whatever keywords pop
into their brains. They write descriptions carelessly, and create
titles haphazardly.
And then they wonder why the video isn’t pulling the kind of
traffic they had hoped.
Colin says you should do it the other way around. Research
keywords first, and then create the video. That’s one of his
YouTube secrets.
Colin, who also manages the video production for Tom Antion, my
Internet marketing mentor, will share many more YouTube secrets
when he joins Marc Bullard for a free webinar for Publicity
Hounds from 8 to 9 p.m. Eastern Time on Wednesday, May 18.
Read more about what you’ll learn how to do after taking 60
minutes of free training with these video wizards during the
webinar “YouTube Super Secrets: Getting Views, Subscribers and
Branding Your Business” at http://tinyurl.com/62ajq65
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4. Fast Track for Authors, Speakers, Experts
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A job search expert was able to stand out from all the other job
experts and sell 10,000 books in three weeks.
The author of “Skinny Bitch” made her book a New York Times Best
Seller, with over 2 million copies in print.
One smart Publicity Hound wrote an enticing subject line that
forced a producer from the “Today” show to call.
Another Publicity Hound had a super story to pitch but no clue
about who to contact at his local TV stations. Within a matter of
hours, one of the local news crews was interviewing him.
How did they do it?
By being timely, acting quickly, and doing things that lots of
other Media Mutts aren’t doing.
Steve Harrison will discuss them all, and more, during a free
teleseminar on Thursday, May 12.
“Fast-Track Strategies for Becoming a Well-Known, Well-Paid
Author, Speaker or Expert In Your Field” will be offered at your
choice of 2 or 7 p.m. Eastern. I promote this as a compensated
affiliate, because I see so many authors, speakers and experts
doing it the hard way.
Register at http://www.freepublicity.com/fasttrack/?10011
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5. Marketing Tips for a Moose Lodge
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This week, eight Publicity Hounds have tips for Don Luepnitz of
Norwalk, CA, on how his Moose Lodge can use traditional and
social media to attract more members and visitors. The lodge
website is at http://www.norwalkmoose.org/
From Marcia Yudkin:
“Let’s start with your signage, as shown in the photo. It’s
uninformative and uninviting.
“It doesn’t indicate what you offer and doesn’t convey the facts
that non-members are welcome and that kids are allowed. Talk to
your local sign shop for ideas on how to add those messages
inexpensively–for example, through colorful banners.”
From Patty Newbold:
“Have a web page about darts, so anyone searching for darts in
Norwalk or surrounding towns sees the page and can tell when the
public is welcome there for darts, what it costs to be able to
play there all the time, and whether there are any tournaments or
lessons for darts players.
“Do something similar for bingo, the kids’ room, the bar, the
dinners, the breakfasts–and be sure it’s clear on each page when
the public is welcome, what it costs to be a member, and where to
join. Add a page for charities and kids’ sports teams that want
the lodge’s help, too.
From Scott Anthony:
“My first idea was to cross-promote. As a sponsor of sports
teams, you probably treat the players to pizza or ice cream after
games. On occasion, why not ask the restaurant owner to
distribute flyers for your events in exchange for the business
you send his way (pick a busy restaurant).”
The Publicity Hound says:
These are all great suggestions. I offered lots more when I
hosted the webinar “60+ Places Offline to Promote Your Product,
Service, Cause, Issue or Event to Build the Buzz & Encourage
Others to Promote for You.” Learn more about all the publicity
tools that are right at your fingertips at
http://publicityhound.com/promoteoffline.htm
Read all the responses to this week’s “Help This Hound” question
at http://publicityhound.net/?p=8351
Send your own “Help this Hound” question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and
include your city and state.
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6. Hound Video of the Week
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Thanks to Dan Poynter of Santa Barbara, CA, for tipping us off to
this video of a talking dog. It racked up more than 12 million
views on YouTube:
http://www.youtube.com/watch?v=nGeKSiCQkPw
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7. And at My Blog & Mobile Site…
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10 Magic Phrases Journalists and Bloggers LOVE
http://publicityhound.net/?p=8368
YouTube secrets push your video to top of search results
http://publicityhound.net/?p=8395
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Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
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Joan Stewart
a.k.a. The Publicity Hound
P.O. Box 437
Port Washington, WI 53074-0437
U.S.A.
Phone: 262-284-7451
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