The Publicity Hound’s
Tips of the Week
Issue #658 Oct. 23, 2012
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Yelp Flags Phony Reviews
2. Promote Your Facebook Page
3. Free Site Lists Your Webinars
4. Hound Video of the Week
This Week in the Hound House:
This beautiful quote makes raking leaves somewhat more bearable:
“Autumn is a second spring, when every leaf is in flower.”
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1. Yelp Flags Phony Reviews
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If you’re paying someone to post glowing reviews on Yelp for your
restaurant, hotel or other small business, you could end up
publicly humiliated.
Yelp, the local review sites, has started slapping warning signs on
websites that it suspects are paying people to post phony reviews.
“We caught someone red-handed trying to buy reviews for this
business,” the notice says. “We weren’t fooled but wanted you to
know because buying reviews not only hurts consumers, but also
honest businesses who play by the rules. Check out the evidence
here.”
Visitors can click on a red button that displays what Yelp says are
bogus reviews. The warning will remain on your site for at least 90
days.
Ouch!
Imagine what your competitors can do with THAT information if
you’re caught.
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2. Promote Your Facebook Page
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Disappointed by the paltry traffic on your Facebook page?
No wonder. Studies have shown that the majority of people who Like
your page never return.
That’s why you have to remind them over and over again about the
great content you’re posting. Here are three ways to do that:
–In your Facebook status updates, tag other pages similar to yours
that have a lot of traffic so your update appears on their walls,
in front of their thousands of followers.
–Put the URL on your Twitter profile background. It won’t be
clickable, but it will at least tell your Twitter followers where
they can find your Page on Facebook. You can see how I did this on
the left side at http://www.Twitter.com/publicityhound.
–Include the URL in your LinkedIn profile.
I know 33 more ways, and I’ll share them all next week during the
webinar “35 Ways to Promote Your Facebook Page.” Some of them are
so drop-dead simple that you’ll slap your forehead (like I did)
when it dawns on you how many opportunities you’re missing.
Facebook webinars sell out very quickly, and this one will too.
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3. Free Site Lists Your Webinars
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Thanks to the Publicity Hounds at WebinarBucket for letting us know
about their free service that helps you promote your webinars.
Go to WebinarBucket.com and upload information about
your free or paid programs. A registration link leads people back
to your website where they can sign up.
WebinarBucket has 30 categories and allows an unlimited number of
postings.
If you’re hosting webinars or teleseminars, you could be promoting
them in dozens of other places for free. My webinar on “50+ Places
Online to Promote Your Live or Virtual Events to Reach Your Target
Market & Pull Sell-out Crowds” explains them all, including my Top
10 favorites. Read more about how to access the replay.
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4. Hound Video of the Week
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Thinking of inviting a dog to your wedding? Bad idea, as this
couple learned too late.
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