The Publicity Hound’s
Tips of the Week
Issue #669 Dec. 1, 2012
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Why Authors Worry Needlessly
2. Graphics Package
3. Hound Video of the Week
This Weekend in the Hound House:
What I want for Christmas: An 8-year-old kid to help me with
technology. My friend’s 8-year-old granddaughter showed her
grandma how to sync her new Baby Grand player piano with her iPad
so grandma can look at the iPad and watch a video of a guy
playing the same song on his piano that her Baby Grand is playing
in her living room.
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1. Why Authors Worry Needlessly
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Way too many authors are spending way too much time crying way
too many tears over the dearth of book reviews in newspapers and
magazines.
Entire book review sections are disappearing. And the few books
that are lucky enough to catch the reviewer’s attention are
usually published by one of the big houses.
Authors, turn that frown upside down!
You have opportunities galore for book reviews that can bring you
far more sales than so-so reviews in one of the big newspapers.
For example:
–Bloggers, who have loyal audiences in tight niches and lots of
traffic, are often eager to review books that will help their
readers.
–Instead of trying to get in front of only readers, how about
trying to get in front of librarians who buy books, recommend
them to their patrons, and write book reviews for peer
publications?
–Don’t poo-poo your local newspapers and magazines. Book
publicist Penny Sansevieri says there’s gold in local reviews.
If you can’t afford an expensive publicist to help you launch
your book, or promote a book that’s been on the market for awhile
but isn’t selling, you’ll have to do it yourself. But not to
worry.
Join Penny and me for a two-hour webinar from 4 to 6 p.m. Eastern
Time on Thursday, Dec. 6. We’ll show you “How to Launch a Book,
Promote It and Sell a Truckload–Without an Expensive Publicist.”
The huge package of bonuses will help you with keywords, writing
your author bio, selling books on Pinterest, writing a compelling
press release, and knowing what to do if your book really takes
off and a major publisher comes knocking.
Register at
http://publicityhound.com/publicity-products/marketing-tapes/howtolaunchabook.htm
You’ll get all the bonuses after the webinar, so you aren’t
overwhelmed. You can concentrate on Penny’s advice and then come
away knowing exactly how to use the free resources.
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2. Graphics Package
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During the two-part webinar series I presented this week on “How
to Host Webinars and Sell Them as Profitable Products,” I shared
a link to an inexpensive graphics package that participants will
love when it comes time to build their sales pages for their
webinars. (Bloggers, you’ll love this too.)
I first heard about it more than a year ago.
It’s the Marketing Graphics Toolkit at
http://publicityhound.net/go/marketing-graphics-toolkit/ and it’s
jam-packed with mini site templates, price tags, Buy Now buttons,
ebook covers, 100 percent guarantee stickers, hand-drawn arrows
and doodles, and lots of other goodies.
The package is only $10.95 and here’s the best part. When you
buy, the entire $10.95 goes into my PayPal account. You can sign
up to resell this package too, let your friends and followers
know about it, and get notices from PayPal telling you that
you’ve just received a payment of $10.95–over and over and over
again.
You set this up just once, and it’s on autopilot forever.
So how does this company make their money? By trying to upsell
you to a more expensive graphics package. Smart.
Upselling is so important and profitable that I taught people how
to upsell from their webinar registrations.
If you missed my webinar series, you can sign up at the link
below because I recorded it, and the videos and bonus will be
ready for downloading by Sunday night:
http://publicityhound.com/publicity-products/marketing-
tapes/howtohostwebinars.htm
Note: If you buy the graphics package, you’ll have to scroll all
the way to the bottom of the page to find the instructions on how
to download.
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3. Hound Video of the Week
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Thanks to Kathy Mahan of San Juan Capistrano, Calif., for this
video of Sloopy the Dancing Chihuahua, recorded on Thanksgiving
Day.
http://news.yahoo.com/blogs/trending-now/sloopy-dancing-
chihuahua-leaves-stitches-191636852.html
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/
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