Where to Find Labor for $5

The Publicity Hound’s
Tips of the Week
Issue #534 Dec. 7, 2010

Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. Where to Find Labor for $5

2. Kindle Webinar Replay Link

3. Write a “Top Trends” List

4. Promoting a Heart Health Website

5. Help This Hound

6. Hound Video of the Week

7. And at My Blogs & Mobile Site…

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1. Where to Find Labor for $5
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Need a snappy headline for your press release?

What about a logo for your business? Or a cartoon for a special
report you’re publishing?

Need help installing a WordPress blog? Or creating a Twitter
account?

Head on over to Fiverr.com at http://www.Fiverr.com where
thousands of people have posted little ads about what they’re
willing to do for $5.

Daniel Hall mentioned this site last week when he was my guest
during the webinar on how to create an ebook for the Kindle (see
next item below). He suggested it as a place to find a dirt-cheap
artist who can create an ebook cover, or a proofreader who can
make sure your ebook is error-free.

When I shared the link on Friday, during my presentation on
blogging for the Wisconsin Business Owners Association, several
people in the audience raved about the site. One guy said he paid
$5 to have someone install his WordPress blog.

Fiverr.com can be a thrifty alternative to sites like Elance.com,
ODesk.com and Vworker.com, particularly if you have a small
project and you’re in a hurry.

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2. Kindle Webinar Replay Link
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If you missed last week’s webinar with Daniel Hall on how to
create an ebook for the Kindle–fast–not to worry.

Here’s the replay link:

http://www.realfastbook.com/joankindle.html

This webinar was more than four hours, because Daniel offered
complete step-by-step directions and added two bonus sessions at
the end. He has sliced and diced the video into 11 sections that
will tell you everything you need to know about how to create an
ebook within just a day or two.

As I mentioned last week, Google is preparing to enter the ebook
marketplace and will launch its own ebook site within a few
months. That should tell you all you need to know about where
ebooks are headed.

If you don’t have an ebook to sell to a buyer who needs help with
a problem, someone else will. And as Daniel explained, the ebook
is the calling card that can result in speaking engagements,
publishing contracts, consulting assignments and more.

Hounds, this one is a no-brainer. I already have my first ebook
on Kindle and I’ll be adding the remainder of my ebooks and more
than 50 of my special reports. Watch the webinar here:
http://www.realfastbook.com/joankindle.html

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3. Write a “Top Trends” List
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“Top Trends for 2011” have started to pop up everywhere.

They make great year-end news stories and blog posts, and they
position you as an expert in your field.

Press release expert Dan Janal offers these tips for writing a
“Top Trends for 2011” press release:

–List 10 trends, thoughts or ideas that you think are likely to
happen.

–Explain why each is important.

–Offer a short story or anecdote that illustrates that point, if
you can. You don?t need to do this for each tip, but it’s a good
way for people to follow your train of thought.

–Add a bit of humor. One humorous prediction is always relished.
In fact, if you have a cool wit, the entire press release could
be done with tongue in cheek. People love to pass around funny
material, so this press release could go viral.

–Show why you’re the expert to write this piece. Refer to your
consulting, coaching or books. That way, you subtly market your
services so you can attract new business.

–Keep the press release to 750 words or less.

–Use keywords in the headline and first paragraph to grab the
attention of the search engines.

–Insert links to specific web pages into your press release. For
example, you could lead people to your home page, your squeeze
page, your blog or your sales page.

–If you don’t have time to write this, find someone who can. The
chance for positive exposure is well worth it.

–Post the press release to your blog. Share the link with your
followers on Linked In, Facebook and Twitter.

Need help with writing and distribution? Call Dan at 952-380-1554
and tell him I sent you. He’ll write your press release and send
it to top news media outlets and reporters who cover specific
topics. He’ll even guarantee that at least 40 media websites pick
up the press release. Learn more at
http://www.prleadsplus.com/publicityhoundpr

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4. Promoting a Heart Health Website
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This week, five Publicity Hounds have tips for Teri Arnold of
Norfolk, Va., who needs help pulling traffic to
http://www.MyLifeCheck.org where the American Heart Association
offers a self-assessment for heart health.

From Gayle Carson:

“This definitely lends itself to articles and press releases. I
would, also, do as much talk radio as possible, as well as
Internet radio and TV. I would give any speeches you can
emphasizing heart health, also getting in your pitch for the
website. You can also give away free reports and booklets if
people check out your site.”

(The Publicity Hound says: National Public Radio has many health-
related programs where this topic would be a good fit. See “How
to Get Booked on National Public Radio” at
http://publicityhound.com/publicity-products/marketing-tapes/NPR.htm

From Lorie McClory:

“Have your local chapters contact assisted living facilities, 50+
communities, fitness centers, etc. with information. I’d love to
put this in our community’s weekly e-newsletter.”

From Daphne Gray-Grant:

“Tweet a series of factoids relating to blood pressure, BMI,
weight, etc. and then publish the link. That should get you some
traffic!”

The Publicity Hound says:

I suggested Teri go to http://Search.Twitter.com and search for
“#heart” or “#hearthealth” or “#heartdisease” and she’ll find a
lot of people to follow. Many of them will follow her, too, and
see her tweets about the assessment.

Read all the responses to this “Help This Hound” question at
http://publicityhound.net/?p=7498

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and
include your city and state.

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5. Help This Hound
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Bonnie Boots of Tampa Bay, Fla., writes:

“I’m working with a client who offers training for business
consultants through a membership site, Consultants Gold, at
http://consultantsgold.com.

“The faculty of Consultants Gold is made up of top-shelf experts
who’ve successfully transitioned from business executive to
independent business consultant. The ideal member for Consultants
Gold is a business executive close to retirement age who wants to
transition to a second career as a self-employed consultant.

“I’m finding it a real challenge to locate this target market.
Extensive keyword research has turned up very little. Can your
readers suggest some ways we can connect with age 50+
executives?”

The Publicity Hound says:

LinkedIn seems like the obvious solution, Bonnie. OK, LinkedIn
experts. How can Bonnie best use that site to connect with her
target market? Any other ideas on what she can do to reach older
execs who might want to be consultants? Post your ideas to my
blog at http://publicityhound.net/?p=7516

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6. Hound Video of the Week
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Dread trimming the tree this year?

You’ll find some inspiration in this video, courtesy of Publicity
Hound Kathleen Mahan of San Juan Capistrano, CA. Watch how these
clever four-legged Hounds trim their own tree. One even climbs up
on a ladder. If they can do it, we can do it.

http://www.youtube.com/watch?v=AUtPKbMwnRo

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://publicityhound.com/dogjokebook/

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7. And at My Blogs & Mobile Site…
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You can now sign up to receive email notifications every time I
publish a new blog post. Submit your email address to “Subscribe
to Email Updates” on the right side of my blog at
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Here’s my one post from this past week:

Does your “Contact Me” page say “Go Away”?
http://publicityhound.net/?p=7467

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Joan Stewart
The Publicity Hound