The Publicity Hound’s
Tips of the Week
Issue #577 Oct. 18, 2011
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. What Happened to the Wonder Wheel
2. A Fiverr.com Success Story
3. Find Experts & Hot Topics, Fast
4. Publicity Tips for Nonprofits
5. Lunch with Jack Canfield
6. Hound Photos of the Week
7. And at My Blog & Mobile Site…
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1. What Happened to the Wonder Wheel
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After I gushed about the Google Wonder Wheel last week, several
alert Publicity Hounds emailed me and said they tried Googling it
but couldn’t find it.
Turns out that for the third time, Google has pulled it. Rats!
A few sharp Hounds suggested a similar tool that does almost
everything the Wonder Wheel does, but without the razzle-dazzle.
It’s the WikiSummarizer from Wikipedia. You can find it at
http://www.wikisummarizer.com/Pages/Default.aspx
It automatically generates outlines from Wikipedia articles on
any topic. Just type in a keyword and click on the “Summarize”
button. Within seconds, it will deliver a condensed list of
important subtopics connected to your broader keyword.
Use it if you’re hunting for sub-topics to blog about, or a topic
for a tips list or press release.
The WikiSummarizer was part of the webinar I hosted yesterday on
“60 Tips in 60 Minutes: Free (or Practically Free) Tips, Tricks,
Tools & Tutorials for Publicity & Social Media.” Afterward, a few
Hounds who were on the call shared their own favorite tools.
If you missed it, go ahead and register. I’m sending out the link
later today where you can download the video replay and the
handouts that list every tool. You don’t even have to take time
to watch the video. Use the handouts as a checklist.
Register at
http://publicityhound.com/publicity-products/marketing-
tapes/60ideas.htm
If you think your followers would benefit, share this on Twitter,
Facebook and LinkedIn. Affiliates, ask me how to configure your
affiliate link to earn a commission.
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2. A Fiverr.com Success Story
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Several Publicity Hounds sent me to the dog house for my
enthusiastic endorsement of Fiverr.com, a site where people tell
you what they’re willing to do for only $5.
I know many people who have used this site to find vendors to
create logos, write headlines, draw illustrations and cartoons,
and even have WordPress blogs installed. That’s why I recommended
it.
The skeptics say sites like this devalue the good work of other
competent vendors, and they’d never consider using this resource.
Then, I heard from Publicity Hound Jenny Munn of Atlanta, Ga.,
this morning, thanking me for the beautiful header that a
graphics artist at Fiverr created for her blog at
http://healthierkidfood.com/
The artist promised it within eight days and finished the logo in
only one day.
“It cost me only $5, and I wouldn’t have lost much if things
hadn’t worked out,” Munn said.
Fiverr.com, by the way, is one of the 60 tools I shared during
yesterday’s webinar. Read more about what else I shared at
http://publicityhound.com/publicity-products/marketing-
tapes/60ideas.htm
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3. Find Experts & Hot Topics, Fast
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Would you like to know the hottest topic that experts are
discussing right now, online and in traditional media, in your
niche?
If you’re an expert in pain management, would you ever guess that
other experts are talking about bracelets?
Yes, bracelets.
That’s what Publicity Hounds learned last week during the webinar
I hosted with Larry Levy, who was demonstrating the new service
his company has created called the Influencer Exchange. It’s a
sophisticated subscription website that tells you, within
seconds, which experts are discussing which topics in a
particular niche, and the level of influence of each expert.
He used the pain management example to illustrate his point.
We learned, surprisingly, that many of the experts he found were
discussing bracelets. The controversial topic of whether magnetic
and copper bracelets actually relieve pain is all over the media
right now, and his website tracked down their quotes.
Knowing that information means you can comment at a blog, write
your own blog post or timely op-ed piece, or create a video on
the topic of bracelets and pain.
Unlike Klout.com, which really doesn’t measure influence, Levy’s
service tracks experts across the entire media and social media
landscape. He’s offering a 14-day free trial so you can
experiment with it and see if this is right for you. The ideal
client for this service is a PR or marketing agency that does
more than $5 million a year in revenues.
You can watch or download the video replay by clicking on the
link that you see at the end of my blog post at
http://publicityhound.net/?p=9613
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4. Publicity Tips for Nonprofits
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Stop relying on the tired “woe is us” storyline to grab media
attention for your nonprofit.
Smart nonprofits know that to stand out from all the other
agencies competing for media attention, they must pitch stories
that are interesting and different, and make the media’s job as
easy as possible.
Let’s use a dog example.
If I did PR at the local humane society, I wouldn’t bark about
how tough times are for the critters. Instead, I’d write a list
of helpful safety tips for dog owners who are planning to dress
up their dogs for Halloween. What kinds of costumes are
dangerous? Do they actually make fire-resistant costumes?
Or, I’d share recipes for homemade dog treats–perfect for
stuffing inside trick-or-treat bags.
Sandy Rees–a speaker, author, coach and expert in nonprofit
marketing–teams up with me next week to present her best tips
for nonprofit PR during the webinar “Failproof Publicity Tips for
Cash-strapped Nonprofits to Raise Money, Recruit Volunteers &
Promote a Worthy Cause.”
We’ll share dozens of tips, tricks and tools that will help you
save time and money communicating your story to the masses–and
achieve the results you need.
Read more about what we’ll be discussing, and register, at
http://publicityhound.com/publicity-products/marketing-tapes/nonprofitpublicity.htm
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5. Lunch with Jack Canfield
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Would you like to have lunch with Jack Canfield and pick his
brain about marketing your own book or project?
Canfield co-created the “Chicken Soup for the Soul” series that
has sold over 115 million books and was featured in the movie
“The Secret.”
He once had seven books on the New York Times Best Seller List
simultaneously–a world record.
Steve Harrison is offering a free 90-minute telephone seminar
with Canfield this Thursday, Oct. 20, and the author will share
his strategies for getting where you want to go as an
author/speaker.
Go here now to register for Thursday’s call and you’ll also be
entered into a drawing to have lunch with Canfield, Harrison and
up to three others.
https://m164.infusionsoft.com/go/JackQL13/A10011/
Even though the call is free, I promote it as a compensated
affiliate.
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6. Hound Photos of the Week
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It’s time for the annual collection of Howl-o-ween Costumes. I
love the last one, the Chihuahua dressed as a taco:
http://dogtime.com/halloween-dog-costumes.html
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
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7. And at My Blog & Mobile Site…
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Find influential experts in any topic, fast
http://publicityhound.net/?p=9613
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Joan Stewart
The Publicity Hound
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