The Publicity Hound’s
Tips of the Week
Issue #580 Nov. 8, 2011
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Welcome to My Addams Family Basement
2. Research Reporters Before Pitching
3. How You’re Doing on Twitter
4. Product Review Template
5. Help This Hound
6. Hound Video of the Week
7. And at My Blog & Mobile Site…
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1. Welcome to My Addams Family Basement
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Do you hate recording talking-head videos as much as I do?
There. I’ve said it. I hate recording talking-head videos!
Here’s why.
Before I can hit the “record” button, I must:
–Clean my home office. This includes ripping all the
inspirational post-its and to-do notes from the walls, and then
scooping up papers, notebooks, periodicals and other junk from my
desk and throwing it into a pile in the corner.
–Drag out my big wooden ladder so I can clip one of the lights
onto the side of it.
–Look for the blue gel sheets that I attach to the lights with
wooden clothes pins.
–Search for the damn clothes pins.
–Retrieve my tripod from the closet, set it up and attach the
camera, then reposition it until it’s perfect.
–Wash and style my hair.
–Paint my face.
–Find something decent to wear.
–Tape my talking points to the wall behind the camera.
Only then can I start recording a few dry runs. When I’m done
recording, I rip everything down and put the office back together
again.
Last night, I decided to turn a small corner of the apple cellar
in my Addams Family basement into a video studio. I can set up
the equipment once and everything stays in place forever. When
it’s time to record a video, all I have to do is gussy up, run
downstairs, turn on the lights and start recording.
My basement is fine for Lurch and Uncle Fester. But not for
video. Here’s where you come in. Click here to keep reading.
http://publicityhound.net/?p=9689
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2. Research Reporters Before Pitching
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Don’t pitch, ever again, unless you research the journalist
you’re pitching.
Check out the bio box along the right side of this article by
Kashmir Hill, who writes about privacy and technology for Forbes
magazine:
http://www.forbes.com/sites/kashmirhill/2011/11/02/the-spy-who-
liked-me/
The bio gives you golden nuggets of information that help you
pitch her. Click on “Show More” and then “Circle Me” and you’ll
find even more on her Google profile.
Researching journalists is just one part of “A Simple 5-Part
Formula for Delivering the Perfect Media Pitch & Hitting it Out
of the Park,” a webinar I hosted recently. Access the video
replay and the handouts here, including 27 angles for stories:
http://publicityhound.com/publicity-products/marketing-
tapes/pitchingformula.htm
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3. How You’re Doing on Twitter
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If you don’t have time to keep checking how many people are
following you on Twitter and how much of your content has been
retweeted, let TwentyFeet.com do it for you.
The “egotracking” service collects all your online stats in one
place for Twitter, Facebook, YouTube, Google Analytics, and
Bit.ly.
For example, TwentyFeet told me that last week on Twitter, I had
97 retweets, 2 new listings, 55 new followers and 27 mentions.
For the first 30 days, TwentyFeet is free of charge. Apart from
that, one account with Twitter and one profile with Facebook are
free of charge forever.
I don’t use the paid service, but you might want to. Click here
to learn more: https://www.twentyfeet.com/
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4. Product Review Template
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Are you reviewing products at your website, blog or within
articles or your newsletter?
Reviews are a great service and help promote your expertise.
Here’s a simple template on how to write product reviews:
http://blog.ezinearticles.com/2011/11/Product-Review-article-Template.html
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5. Help This Hound
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Joyce Restaino of Newfoundland, NJ writes:
“We’re on the final push seeking contributing authors for the
forthcoming book: Jersey Women Mean Business: Big, Bold Business
Advice from 100 New Jersey Women Business Owners–Practical
Pointers, Solutions, and Strategies for Business, which will be
published by Woodpecker Press, a company that helps authors self-
publish.
“The investment is $595 and 50 New Jersey women business owners
have already committed to write chapters. Since this is a self-
published book, the media typically aren’t interested. However,
there are plenty of benefits for those contributing a chapter,
such as a professional video clip of each author talking about
her chapter and her business ($600 value); an opportunity to be a
guest on a blog talk radio business show; PR and social media
training; opportunities to appear on business panels after the
book is published in 2012; discounts and special author-only
programs.
“To attract authors we have used email, direct mail, phone
follow-up, workshops, and in-person appearances to talk about the
book and its benefits. We’re making one final push for
contributing authors and would love suggestions from all of your
Publicity Hounds.”
The landing page is at http://bigboldbiz.com
The Publicity Hound says: These books are popular with writers
who don’t want to publish an entire book. So I know my Hounds
will have lots of ideas on how to promote it. Post your comments
to my blog at http://publicityhound.net/?p=9709
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6. Hound Video of the Week
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Thanks to Publicity Hound Dr. David Lee Scher of the Pennsylvania
State University College of Medicine in Harrisburg, Pa., for this
video of Tootsie Roll, the Yorkie that’s VERY particular about
where her treats come from. I howled as I was watching this.
http://www.youtube.com/watch?v=Qgcis4h3jX4
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
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7. And at My Blog & Mobile Site…
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11 qualities to look for when hiring a publicist
http://publicityhound.net/?p=9678
Help me turn my apple cellar into a video studio
http://publicityhound.net/?p=9689
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Joan Stewart
The Publicity Hound
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