Twellow: The Twitter Power Tool

The Publicity Hound’s
Tips of the Week
Issue #538 Jan. 11, 2011

Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. Twellow: The Twitter Power Tool

2. Your Top Twitter Followers

3. Scrawny Budgets for Book Publicity

4. Update Your Bios

5. My Faceboook Fan Page Mess

6. Hound Joke of the Week

7. And at My Blogs & Mobile Site…

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1. Twellow: The Twitter Power Tool
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(No newsletter last week because of technical glitches. (Enjoy
this one.)

Since I wrote about Twellow, the Twitter Yellow Pages, two weeks
ago, I’ve had more time to look around at the site.

And I’ve discovered six ways to use this Twitter power tool. You
can:

–Place yourself in up to 10 topical categories. I had no trouble
coming up with 10. You won’t either.

–Create an Extended Bio with up to 2,000 characters so you can
better explain what you do. What a great feature!

–Include valuable links, with anchor text, in your Extended Bio.
Send people to your website, blog or social media profiles.

–Use Twellowhood, the giant map of the world, to find Twitterers
in any city.

–Use Twellow’s Advanced Search function to find other types of
Twitterers very quickly.

–Use Twellow stickers on your website or blog.

I explained all of the above at my blog, and once you see the
screenshots of what I’ve done with my Twellow profile, I think
you’ll be convinced that you belong here, too. Take a look:
http://publicityhound.net/?p=7621

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2. Your Top Twitter Followers
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“My Top Followers in 2010” identifies your best followers. It’s
calculated based on the number of times they @-reply you in their
tweets in 2010.

Go ahead, find your top followers of 2010. YOu can even check the
box that automatically gives them a shout-out. This site takes a
long time to load, so be patient:

http://mytopfollowersin2010.com/

Thanks to my top four followers: @susanfuller, @bookmarketer,
@mycreativeteam and @suemagic.

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3. Scrawny Budgets for Book Publicity
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I wish I had a nickel for every self-published author who calls
me, asks if I can refer them to a publicist and then, after
further probing from me, admits they have only $300 to spend on a
book publicity campaign.

That’s when I tell them I can’t make a referral because they
won’t find anyone who’s willing to work for that little.

I do, however, suggest they learn to do most of their book
publicity themselves.

Authors can start by creating their own press kit. It includes a
cover letter, mock book review, press release, author bio, book
sell sheet and other materials that will help journalists and
bloggers determine if they want to report on your book, and it
will help readers decide if they want to buy it.

Dawn Josephson was my guest during a teleseminar on “How to
Create Eye-Opening Promote Pieces That Sell Books.” She walked
authors through the entire process of how to create these
materials, regardless of whether they’re working with a
publicist. Read more about what’s on the CD or electronic
transcript at
http://publicityhound.com/publicity-products/marketing-tapes/promopieces.htm

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4. Update Your Bios
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Start the new year off right by updating all those bios that are
sprinkled throughout the Internet. Here are some places to look:

–LinkedIn. Is your profile 100 percent complete? If not, you’re
not making it as easy as possible for people to connect with you.

–Your Google profile. It can become outdated very quickly. If
you don’t have one yet, create one at
http://www.google.com/profiles

–EzineArticles.com and other article directory sites. That bio
you created six years ago could be embarrassingly out of date.

–The online press room at your website.

–The “About Me” section of your blog.

–Bios at websites for the professional interest groups and
industry associations where you’re a member.

That’s just a start. I know you can think of more.

If, while updating your bio, it dawns on you that it’s drier than
sawdust, check out my “Special Report #46: Tips for Rewriting
Your Boring Bio” at
http://publicityhound.com/publicity-products/reports.html

You’ll find sample bios and tips galore on how to make yours come
alive.

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5. My Facebook Fan Page Mess
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Thanks to the many Publicity Hounds who are trying to help me
solve the problem with my missing Facebook Fan Page.

I still haven’t figured out why fans can’t access it. I’ve
completed two “bug reports” on Facebook and tried connecting
internally with some of their techies, but to no avail. I’ll let
you know when this mess is resolved. In the meantime, I’ll be
providing updates to the “Friends of The Publicity Hound” group
at http://www.facebook.com/group.php?gid=58255926944

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6. Hound Joke of the Week
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“You can say any foolish thing to a dog, and the dog will give
you a look that says, ‘My God, you’re right! I never would’ve
thought of that!'” — Dave Barry

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://publicityhound.com/dogjokebook/

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7. And at My Blogs & Mobile Site…
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6 powerful ways for Twitterers to use Twellow
http://publicityhound.net/?p=7621

7 ideas for publicizing a new construction project
http://publicityhound.net/?p=7645

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Joan Stewart
The Publicity Hound