TV Interview Emergencies

The Publicity Hound’s
Tips of the Week
Issue #564 July 19, 2011
Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. TV Interview Emergencies

2. Why So Many Tweets?

3. Piggyback onto Twitter

4. NYT Writers on Quora

5. Help People Share Your Content

6. Hound Joke of the Week

7. And at My Blog & Mobile Site…

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1. TV Interview Emergencies
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It’s 7 a.m., and you’re scheduled to be at the local TV station
for a talk show interview in three hours.

You pull your favorite silk suit from the closet, remove it from
the dry cleaning bag and put on the slacks.

Horrors! They’ve shrunk.

Now what?

If you were prepared, and you’d tried on the outfit yesterday,
you wouldn’t be in this predicament.

But don’t feel bad. I had my own emergency last week shortly
before I was to appear on a live webcast in San Diego, hosted by
Don Crowther, the creator of the Social Profit Formula 2.0 social
media course I took and highly recommend.

Just before I was to leave for the recording studio, I noticed my
tube of liquid lipstick cracked, or the top came loose. And I had
to deal with a gooey mess that stained my fingers bright pink and
caused unnecessary delays and frayed nerves.

That made me think about other emergencies that pop up before and
during TV interviews, like freeway accidents that back up traffic
and make you late for your appearance. Or questions from the
interviewer that you don’t know how to answer. Or a hair stylist
who cancels your appointment the morning of the interview because
she’s ill.

Read my blog post, and be prepared:

http://publicityhound.net/?p=8866

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2. Why So Many Tweets?
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Don Crowther, who hosted the webcast I mentioned above,
recommends that Publicity Hounds who use Twitter to promote their
expertise send up to 20 tweets per day.

Why so many? Doesn’t that brand you as a pest?

Not if you’re sharing terrific content. During last night’s
coaching call for people who have registered for his Social
Profit Formula course, he explained that when people log into
their Twitter accounts, they see the most recent tweets at the
top of their feed. Those are the tweets that catch people’s
attention first.

If yours is among them, and readers click on a link you’ve
shared, they might end up at your website or blog or a helpful
article you’ve written that will position you as an expert. Or
they’ll click on a link to someone else’s content-rich article,
and you’ll look like a hero.

Last week, during the launch of Don’s Social Profit Formula 2.0
course, lots of people missed out because they were on vacation
or had to wait for payday, or whatever.

Don has reopened registration for the course (which I’m taking).
I love the coaching calls because I can ask questions. And his
constantly updated material keeps me abreast of the many social
media changes on sites like Facebook and YouTube. I share only a
few tidbits from his course here.

Is the entire course right for you? Only if you want to be far
ahead of your peers and equipped with time-saving tools and smart
strategies that will make you money, not just friends and
followers. Find out how:

https://btconsulting.infusionsoft.com/go/spfopen/a342/

His next coaching call is Monday, July 25. I hope you can join
us.

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3. Piggyback onto Twitter
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Thanks to Publicity Hound Carolyn Howard-Johnson, author of The
Frugal Book Promoter, who tipped me off to this clever way that
KFC piggybacked off a tweet to create great publicity.

KFC paid attention to one of Wade Dwyane’s tweets asking if
anyone was hiring after the NBA lockout.

Dwyane, who plays for the Miami Heat basketball team, used to
work for KFC, so they offered him his old job back. If he’d lead
a team filling KFC buckets fast (instead of NBA baskets), they’d
donate $250,000 to charity.

Here’s the link to read more:

http://aol.sportingnews.com/nba/story/2011-07-11/kfc-offers-
dwyane-wade-a-job-during-lockout?icid=main%7Chtmlws-main-
n%7Cdl10%7Csec1_lnk3%7C218968.

If you don’t have $250,000 to spend on a similar campaign, that’s
OK.

“You just need to keep your marketing bonnet on so that when the
opportunity arises, you will be there,” Carolyn says.

To subscribe to her excellent ezine, Sharing with Writers, send a
SUBSCRIBE message to HoJoNews@aol.com.

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4. NYT Writers on Quora
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Three writers for The New York Times will be on Quora today, and
the next two Tuesdays, answering questions related to their new
books. They are:

–Financial writer Diana Henriques

–Business columnist Gretchen Morgenson

–Deputy national editor Adam Bryant

If you’re a smarT Publicity Hound who wants to get in front of
them, you won’t be pitching. Instead, you’ll be asking questions
related to the writers’ expertise. And you’ll be paying attention
to the answers, which might provide fodder for weaving into your
next pitch.

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