The Publicity Hound’s
Tips of the Week
Issue #609 May 1, 2012
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Trade Show Publicity
2. “May I Record This Interview?”
3. Sell Blog Sponsorships
4. Hound Video
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1. Trade Show Publicity
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The next time you go to a trade show as a speaker, vendor or just
to walk the floor, look for all the publicity opportunities right
under your nose.
Bigger shows often have a press room where reporters and bloggers
can write and file stories. You won’t be allowed inside, but you
can hang around outside the door and introduce yourself to
journalists coming and going.
If you’re exhibiting, you have even more opportunities for
publicity. But the real work begins eight to 10 weeks before the
show, when you ask the show’s PR staff for a preregistered media
list. Contact reporters and bloggers relevant to your industry
and ask to make an appointment with them at the show to introduce
them to your new product or service, or just for a getting-to-
know-you session. Their schedules fill up quickly.
You can access a free White Paper from Business Wire that serves
as a checklist for the many other things you need to do before,
during and after the show. Download it at
http://bw.newshq.businesswire.com/white-paper/guide-trade-show-publicity
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2. “May I Record This Interview?”
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Don’t freak out when a reporter or blogger asks if it’s OK to
flip on the recorder during an interview.
This actually works in your favor because, with a recording,
there’s no excuse for inaccurate facts or quotes.
If the reporter records the interview, you should, too, so you
have a permanent copy of it.
Here’s a list of six voice-recorder apps for the iPhone:
http://www.iphoneness.com/iphone-apps/best-voice-recorder-iphone-
apps/
If you have a different type of phone, do a Google search for an
app for your brand.
“May I record this interview?” is one of 27 questions a reporter
might ask you. I’ve included them all, explained how you should
answer them, and noted which ones are trick questions, in my
updated “Special Report #2: Questions You Can Expect Reporters to
Ask During an Interview.” Order it at
http://publicityhound.com/publicity-products/reports.html
The best surprise is no surprise.
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3. Sell Blog Sponsorships
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Are you letting companies sponsor specific blog posts, certain
blog categories or your entire blog?
If not, consider it.
There’s no formula that I know of on how to price this. A lot
depends on the kind of traffic you pull. So know your stats. And
experiment with pricing.
This is just one idea from my webinar on “27 Ways to Monetize
Your Blog” which explains everything from “tip jars” at your blog
to selling blog content as a product.
Read more about the kinds of tactics it includes at
http://publicityhound.com/publicity-products/marketing-tapes/howtomonetizeyourblog.htm
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4. Hound Video
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If you missed seeing it live at the White House Press
Correspondents’ Dinner on Saturday night, you’ve got to watch the
“ad from one of these outside groups” that President Obama
referred to. Pundits of all political stripes gave this “two paws
up” as the highlight of the dinner.
http://www.youtube.com/watch?v=3j3QRmc7fKw
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/
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