This Ezine, Twice a Week

The Publicity Hound’s
Tips of the Week
Issue #601 April 3, 2012
Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. This Ezine, Twice a Week

2. Book Reviewers Await

3. Cool Twitter Tool

4. Hound Video

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1. This Ezine, Twice a Week
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I don’t want to lose you.

That’s why, starting with this issue, I’m publishing a much
shorter version of this ezine twice a week–on Tuesday and
Saturday.

Why the change?

Most importantly, because I don’t want you to drop off my email
list or, when you’re super busy, I don’t want you to move my long
newsletter into an email folder where it will never be seen
again.

There are several more good reasons, and I explained them all at
my blog at http://publicityhound.net/?p=10898.

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2. Book Reviewers Await
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If you missed last week’s webinar on “Where to Find Millions of
Readers Online to Review, Recommend & Buy Your Books,” you missed
learning about http://www.Scribd.com, a social media site where
you can upload book excerpts, business reports, PDFs, how-to
guides, manuals, spreadsheets and even PowerPoint presentations,
share them with the world, and get instant feedback.

You don’t even have to be an author.

If you ARE an author, here’s how to access the video replay of
the webinar, and the checklist that includes more than 30 places
online where you can find book reviewers, book clubs and book
discussion groups:
http://publicityhound.com/publicity-products/marketing-tapes/bookreviewsites.htm

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3. Cool Twitter Tool
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If you tweet, experiment with Topsy a cool tool, at
http://www.Topsy.com, that will show you which content is
trending on Twitter.

It’s a real-time search engine that finds influential
conversations around your topic so you can follow those people,
or retweet.

When I searched for “publicity.” I found a helpful article that
includes four tips on how to publicize publicity you’ve received
in top-tier media outlets. You can find the article here:
http://www.marketingprofs.com/articles/2012/7479/four-ways-to-
maximize-high-masthead-value-publicity

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4. Hound Video
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Cuteness alert! Thanks to Christine Buffaloe, my virtual
assistant, for this Animal Planet video that shows 10-week-old
Aussies herding ducks:
http://www.youtube.com/watch?v=89luGserh3o