The Publicity Hound’s
Tips of the Week
Issue #510 June 22, 2010
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. The Stealth Interview
2. Blog Effortlessly on Vacation
3. The Power of Guest Blogging
4. Sneak Your URL into Media Stories
5. Read In-flight Magazines Online
6. Hound Joke of the Week
7. And at My Blogs & Mobile Site…
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1. The Stealth Interview
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You’re reading USA Today and you see yourself quoted in an
article.
Problem is, you never talked the reporter who wrote it, or any
other reporter for that newspaper. In fact, you never remember
anyone interviewing you on that topic.
Welcome to what blogger BJ Ochman calls The Stealth Interview. It
happens when a journalist, freelancer or blogger lifts quotes or
other material from you that they find online, and attribute it
to you. That material can include:
–A tweet.
–A status update on Facebook.
–Comments you made at someone else’s blog.
–A LinkedIn question you answered, or a discussion in which you
participated.
–Material from an email newsletter, yours or someone else’s,
that’s archived online.
–Quotes taken from a podcast you hosted, or one in which you
appeared as a guest expert.
–An email you sent to someone.
–Anything you’ve said in an online forum.
In her blog post on this topic at
http://www.whatsnextblog.com/archives/2010/05/the_stealth_interview_yet_another_reason_to_think_before_you_hit_submit.asp, BL
writes: “You will definitely be quoted out of context in a
Stealth Interview because there is no context. The interview
never happened. But you’re quoted nonetheless, and you did make
the statement. You just didn’t think you were saying it to a
reporter.”
It’s another reason, she says, to think before you hit “Submit.”
BL, a prolific blogger and social media expert, explains how she
juggles it all in the teleseminar I hosted on “How to do Social
Networking, Run a Business and Still Have a Life.” Learn more
about you can juggle it all, too, at
http://publicityhound.com/publicity-products/marketing-
tapes/socialnetworking.htm
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2. Blog Effortlessly on Vacation
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If you’re planning a vacation this year, you don’t have to hustle
like a lot of other bloggers do and crank out lots of content for
your blog, and then schedule it to appear when you’re gone.
Do what I do. Recruit a guest blogger, or several, to write for
you.
You can also use guest bloggers when you’re knee-deep in a major
project that eats up all your time, on the long July 4 weekend,
during the last two weeks of the year when you’re busy with the
holidays, or when you’re just plain sick of writing for your own
blog. (C’mon, admit it. We all get that way sometimes.)
But where do find guest bloggers? How do you work with them to
make everything go smoothly? And what happens if they submit a
post that has material you object to?
How do you find guest bloggers and know if they’re any good
before you commit to publishing their content? Why do some
bloggers reject duplicate content like last week?s leftovers, and
should you? How much liberty can you take editing someone else?s
copy? And what if you disagree vehemently with the opinions of a
guest-blogger?
I’ll give you those answers and show you how to let guest
bloggers do some of the heavy lifting for you, when I host a
webinar at 3 p.m. Eastern Time on Wednesday, June 30. Join me
for “How to Find Valuable Guest Bloggers (and Be One Too!).”
Register at
http://publicityhound.com/publicity-products/marketing-tapes/guestblogging.htm
If the time is inconvenient, sign up anyway. You’ll get the link
afterward where you can watch the video.
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3. The Power of Guest Blogging
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One of the best ways for corporations to market themselves is
through experts like Brendon Burchard and Jacqueline Whitmore and
maybe even you.
After a lot of trial and error, Brendon cracked the code and
developed a surprisingly easy way to get major companies like
Wachovia, Coke, Toyota and Sony Pictures to promote and sponsor
his books, publicity and speaking tours.
Jacqueline has had equally impressive success.
She’s the gift-giving expert for Sam’s Club, the gift buying
expert for Office Depot, and a national spokesperson for Sprint.
She also has partnered with Clarisonic skin care products and
Hologic, which sells imaging equipment for the health care
industry. In both cases, Brendon and Jacqueline found companies
that were a perfect fit with their area of expertise and have
received mountains of free publicity from national print and
broadcast media.
“When you?re aligned with a corporation, especially a Fortune 500
company or one that has a reputable name, you’re perceived as
more credible because that corporation has chosen you as its
spokesperson,” she said.
In fact, at the National Speakers Association convention a few
years ago, Jacqueline heard Brendon speak about how to land
corporate sponsors and said he was one of the highest-rated
speakers at the event.
This year, Brendon will share his secrets during a free
teleseminar this Thursday, June 24, with Steve Harrison.
Discover how you can use his methods to promote your own book,
product or business, just like Brendon and Jacqueline do, and get
PR firms to pay all your expenses.
The call will be presented twice–at 2 and 7 p.m. Eastern. If
you can’t make it, please recruit someone to listen and take
notes for you. Register at
http://www.SponsorshipTrainingTeleseminar.com/?10011 (I’m a
compensated affiliate for Steve Harrison).
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4. Sneak Your URL into Media Stories
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When a reporter is interviewing you, on of the worst questions
you can ask is, “Can you please be sure to print my website
address in your article?”
You must give her a good reason to include it. Here are five
ways:
–Instead of identifying your company by its correct name, The
Widget Company, tell her it’s TheWidgetCompany.com.
–Offer a free download at your website.
–Offer a quiz or poll at your website.
–Offer a free cheat sheet on how to (fill in the blank).
–Share with her five tips on how to solve a problem that’s
related to the interview. Tell her that readers can find 15 more
tips on that topic in an article at your website, and give her
the URL.
I shared dozens more tips like that during the webinar “How to
REALLY Use Publicity as an Online Marketing Channel and ZIG When
Everyone Else is ZAGGING.” Regardless of what you’re selling,
you’ll trounce the competition when you start adopting killer
strategies that few other Publicity Hounds are using. Read more
about it at http://publicityhound.com/onlinepublicitytips.htm
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5. Read In-flight Magazines Online
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In the old days, if you wanted to read an in-flight magazine,
you’d have to pester a friend who was traveling by air to bring
the magazine with him and then snail-mail it to you.
No more.
Most in-flight magazines now have an online archives where you
can page through each edition. Not only that, but some of the
bigger magazines even let you sign up for a free subscription. As
soon as a new issue is published, the airline will email it to
you.
So what do you do if you’re reading it and you suddenly want to
pitch one of the writers or an editor? The magazines,
unfortunately, don’t tell you how to do that.
But I do. The 2010 update of “Fly High with Publicity in the In-
flight Magazines” includes contact information and pitching tips
for 56 magazines. We’ve even included something you won’t find in
any of the other media directories: links to the journalists’
blogs and social media profiles on Twitter, Facebook and
LinkedIn. We’ve even included links to the in-flight magazines’
Facebook fan pages.
The database includes a very cool interview with Orion Ray-Jones,
the editorial director for Ink Publishing, which publishes more
than 30 in-flight magazines in the database. You’ll get both the
MP3 download and the electronic transcript.
Read more about what you’ll know how to do when you read my new
report:
http://www.InflightMagazinePublicity.com
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6. Hound Joke of the Week
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Thanks to Darlene Arden of Framingham, Massachusetts for this
one.
A man wrote a letter to a small hotel in a Midwest town he
planned to visit on his vacation. He wrote:
Dear Hotel,
I would very much like to bring my dog with me. He is well-
groomed and very well-behaved. Would you be willing to permit me
to keep him in my room with me at night?
An immediate reply came from the hotel owner, who said, “I’ve
been operating this hotel for many years. In all that time, I’ve
never had a dog steal towels, bedclothes, silverware or pictures
off the walls. I’ve never had to evict a dog in the middle of
the night for being drunk and disorderly. And I’ve never had a
dog run out on a hotel bill. Yes, indeed, your dog is welcome at
my hotel. And, if your dog will vouch for you, you’re welcome to
stay here, too.”
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
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7. And at My Blogs & Mobile Site…
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Consider retweeting:
How to find journalists online and wow ’em with your pitch
http://publicityhound.net/how-to-find-journalists-online-and-wow-
em-with-your-pitch/
Definitions of advertising, publicity, promotion and PR:
http://publicityhound.net/definitions-of-advertising-promotion-
publicity-and-pr/
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Joan Stewart
a.k.a. The Publicity Hound
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