Take Advantage of Influencers

The Publicity Hound’s
Tips of the Week
Issue #605 April 17, 2012

Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. Take Advantage of Influencers

2. Get in Touch with Ellen

3. Now THIS is a Publicity Stunt

4. Hound Video

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1. Take Advantage of Influencers
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Find an A-list blogger to test your product and write about it
for their blog, and your publicity campaign can be off to a
roaring start.

Convince an influential author with a huge following to tweet
about your book, and it can result in a glut of orders.

But where do you find influential people? And how do you know the
difference between somebody who’s popular and somebody who’s
truly influential? An influential person is often in a position
to tell others what to do and actually convinces them to do it.

I’ll explain 11 places to find them during the five-webinar
series that kicks off at 3 p.m. Eastern Time tomorrow–Tuesday,
April 17–on “On Target Publicity: How to Find, Capture & Convert
Your Target Market.” Influencers, by the way, should be part of
EVERY Publicity Hound’s target market.

If you register, you’ll be able to watch me use your own target
market(s) as examples throughout the webinar series.

Want a taste? Watch the replay of Thursday’s webinar on “The 3-
Part Formula for Finding & Capturing Your Target Market.” You can
download it at
http://publicityhound.com/ontargetpublicityvideo.htm

Or go directly to the page where you can see the full description
of the program and all the cool stuff that comes with it:
http://publicityhound.com/ontargetpublicity.htm

Deadline for registering is at the start of today’s session but
only if slots are still available. Because this program includes
personal consulting and a private forum where I’ll be answering
questions throughout the entire five weeks, I’m limiting the
number of people who buy the course so I can give you the very
best personal attention. So act now.

Register at http://publicityhound.com/ontargetpublicity.htm

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2. Get in Touch with Ellen
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Oprah’s new show on cable is tanking, and the news is equally
grim for O Magazine. In the first quarter of this year,
advertising pages were down a whopping 24 percent. O was the
biggest loser among women’s magazines.

Enter “Ellen” whose website has 20 ways you can get onto her
show. Most are of the silly “send us pics of your misspelled tattoos”
variety. But it might be worth checking out “Let Bethenny
Frankel Know What It’s Like to Be You.” If you have a job or
hobby that’s the complete opposite of the reality show star, and
you’d love to have her walk a day in your shoes, contact the
producers.

Check it all out here:
http://ellen.warnerbros.com/show/#Getting%20in%20Touch%20with%20Ellen

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3. Now THIS is a Publicity Stunt
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If you were walking in the middle of your town square and saw a
waist-high post with a red button on the top that said “Push to
add drama,” would you push it?

A Belgian TV channel staged a very clever prank which literally
left bystanders agape in astonishment. Thanks to Publicity Hound
Sophie Wajsman for sharing the video of this amazing publicity
stunt:
http://gizmodo.com/5901035/what-happens-when-you-push-the-button

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4. Hound Video
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Meet Giant George the Great Dane: World’s Tallest Dog
http://www.youtube.com/watch?v=bZ4waaPMOYM

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/

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http://www.linkedin.com/in/publicityhound