Stalking Reporters

The Publicity Hound’s
Tips of the Week
Issue #618 June 2, 2012

Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. Stalking Reporters

2. Two Big Facebook Changes

3. New Posts at My Blog

4. Hound Video

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1. Stalking Reporters
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If you saw a reporter from your local newspaper sitting at a
picnic table in a local park with his family, and you had a story you
wanted him to cover, would you invite yourself to eat lunch with
the family and sit down at the table?

Of course you wouldn’t.

But that’s how intrusive you’d look if you tried to connect with
him on Facebook, where he prefers to communicate with his family
and friends.

Some journalists feel put upon–creepy even–if somebody they
don’t know tries to play in their Facebook sandbox all in the name of
trying to get publicity.

There are far better ways to connect with the guy. Is he on
Twitter? If so, do you retweet his content?

Is he on LinkedIn? If so, what groups does he belong to? Have you
joined those groups? You can communicate with him that way
without being a first-, second- or third-level connection.

Have you Googled his name to see what you can learn about him?

Most people wouldn’t bother with that. They’re the same people
who are always grousing that they can’t get coverage.

Learn how to do it right and use social media to form valuable
connections with journalists who you can help–and impress–long
before it’s time to pitch them. Join me at 3 p.m. Eastern Time on
Thursday, June 7, for the webinar “How to Use Social Media Sites
to Connect with Journalists.” Register at
http://publicityhound.com/publicity-products/marketing-tapes/journalistsonsocialmedia.htm

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2. Two Big Facebook Changes
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–Facebook now gives users the option of having five different
roles assigned to page administrators: Manager, Content Creator,
Moderator, Advertiser or Insights Analyst. This is a great change
for companies that have several people working on the same page.
To assign roles, go to your Admin Panel > Edit page > Admin Roles >
Assign roles.

–Finally, Facebook is letting us schedule our posts to go out an
hour from now, or whenever we wish, just like we can schedule
them on Hootsuite. On Facebook, go to Status Updates and click inside
the window. You’ll see the little clock, second icon from the
left.

Choose the month, day and year, and the time. I found it buggy. I
was able to choose a year, month and date, but it wouldn’t let me
choose a time of day. Others reported the same problem. It’ll
take time to work out the bugs.

These are only two of the several new things you can do on the
“new” Facebook. If you missed Mari Smith’s great explanation of
the new Timeline and how she uses 10 Facebook techie tips, watch the
video or read the 26-page transcript at
http://budurl.com/faceboooktipsreplay

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3. New Posts at My Blog
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Authors: Lasso your book blurbs, put them on LinkedIn
http://publicityhound.net/?p=11486

How to get publicity for your company’s anniversary
http://publicityhound.net/?p=11471

Dog Tweets: Why PR people should take infographics more seriously
http://publicityhound.net/?p=11500

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4. Hound Quote of the Week
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“Many who have spent a lifetime in it can tell us less of love
than the child that lost a dog yesterday.” — Thornton Wilder

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/