Speak in Sound Bites

The Publicity Hound’s
Tips of the Week
Issue #552 April 26, 2011

Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. Speak in Sound Bites

2. How to Publicize Major Publicity

3. Tips for Better Corporate Photos

4. Teleseminar for Authors Only

5. Don’t Automate Social Media

6. Hound Joke of the Week

7. And at My Blog & Mobile Site…

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1. Speak in Sound Bites
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One of the best sound bites I ever heard was from my friend, Eli
Davidson, who described how men and women communicate
differently:

“Men talk like they’re laying bricks, and women talk like we’re
tossing salad,” she said.

Here’s another sound bite from Eli, who describes what it was
like to be in deep debt:

“It felt like I was playing football in high heels and a dress,
against the credit card companies.”

And her description of the first business she started, making
decorative barrettes out of silk flowers and hair clips:

“I started a business with $17 and a glue gun.”

Those sound bites paint a picture, don’t they?

Eli used them to really dress up her interview when she appeared
on “Good Morning, America.”

You can use compelling sound bites, too, but they seldom just
roll off your tongue or pop into your head.

Media coach Susan Harrow is offering a teleseminar series on how
to use sound bites not only for publicity, but to close deals,
and get what you want. She’ll give you a taste of what the series
includes with a free teleseminar tomorrow, April 27. Sign up here
for “Your Signature Sound Bites: How to Convey The Right Messages
to Get What You Want”:
http://www.webmarketingmagic.com/app/?af=307515

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2. How to Publicize Major Publicity
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When Publicity Hounds get major publicity hits, the last thing
they should do is rest on their laurels and their back legs.

There’s more work to be done!

Publicist Michelle Tennant, one of the first graduates of The
Publicity Hound Mentor Program, scored a major story in the Wall
Street Journal last week for one of her clients. But that’s not
all. The Journal teased the story at the top of Page 1.

When Michelle emailed me the good news, I challenged her to write
a list of all the ways she’s going to publicize her publicity.
She’s already started. You can read her entire list at my blog at
http://publicityhound.net/?p=8279

Michelle, by the way, was the guest expert who joined me on the
webinar, “How to Tie Your Pitch to Breaking News and Make the
Media Interview YOU.” She explained the seven places she looks
for breaking news, and the three important elements that she
incorporates into every pitch. Read more about how to access the
video recording at
http://publicityhound.com/publicity-products/marketing-tapes/breakingnews.htm

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3. Tips for Better Corporate Photos
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Too often, compelling photos are an afterthought.

You write an article for your company newsletter and then,
scramble to shoot a few pictures a day or two before deadline.

Or you pitch a story idea to the media. and when a reporter asks
for photos, you’re empty-handed.

Longtime photo instructor Phil Douglis, a former corporate
communications manager, has spent four decades teaching corporate
photography–and helping communicators understand the language of
pictures. Read his five tips on how to take better corporate
photos at http://www.ragan.com/Main/Articles/36045.aspx

My ebook, “How to Use Photos & Graphics in Your Publicity
Campaign,” shows amateur photographers, and even people who don’t
know how to use a camera, the quickest and most inexpensive ways
to take great photos or create pleasing graphics that will
enhance their publicity campaigns. After reading this book, you
will NEVER create a promotional campaign without making sure you
have images to complement the words you use.

Read more about what you’ll learn how to do at
http://publicityhound.com/publicityphotos.htm

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4. Teleseminar for Authors Only
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Most non-fiction authors never begin to tap their financial
potential. That’s too bad because there are often some relatively
easy ways they can make a whole lot more money.

You’re invited to a free telephone seminar at which you’ll
discover proven tips for creating spin-off income streams based
on your book or expertise, how one non-fiction author created
over $720,000 a year of non-royalty income and seven other
surprisingly easy strategies for quickly making a quantum leap in
your income as an author/expert.

I promote these calls as a compensated affiliate, because I get
dozens of phone calls and emails each year from authors who are
frustrated that they can’t earn a living from writing books.
Sound familiar? If so, don’t miss this call.

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5. Don’t Automate Social Media
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Several years ago, when busy people were looking for ways to save
time with social media, they relied on programs like Ping.com to
automate their content.

Post a status update and Ping could push it out to Twitter,
Facebook, LinkedIn, and the other sites you see in the photo at
left, with just a click of the mouse.

At the time, it seemed like a good idea. But something started
to happen.

People who followed a particular expert on several social media
sites started to see the same content over and over again. It
became all too obvious that the expert was pushing out identical
content on multiple social media platforms.

If you’re automating your content, understand the risks, and what
can happen if you don’t offer fresh content to different
audiences:

http://publicityhound.net/?p=8294

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6. Hound Joke of the Week
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Thanks to Publicity Hound Sophie Wajsman of Melbourne, Australia,
for this one:

“The noblest dog is the hot dog because it feeds the hand that
bites it.”

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7. And at My Blog & Mobile Site…
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Monitor “(your brand) sucks” and do damage control
http://publicityhound.net/?p=8259

Stop automating social media content–More tips May 7
http://publicityhound.net/?p=8294

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http://www.twitter.com/PublicityHound

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http://www.facebook.com/publicitytips

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http://www.linkedin.com/in/publicityhound

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Joan Stewart

The Publicity Hound

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