The Publicity Hound’s
Tips of the Week
Issue #590 Jan. 17, 2012
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)
==========================================
“Tips, Tricks and Tools for Free Publicity”
Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/
===================================
In This Issue
===================================
1. Sick of Your Blog? Sell It
2. Know When Reporters Need You
3. Media Lead
4. Ideas for a Quirky Facebook Page
5. Help This Hound
6. Hound Video of the Week
7. And at My Blog & Mobile Site
=====================================
1. Sick of Your Blog? Sell It
=====================================
Maybe you’re weary from grinding out content for your blog
several times a week.
Or maybe you’re just tired of your topic.
If you’ve gotten some decent traffic, the time might be right to
sell your blog.
Who’d buy it? One of your competitors, perhaps.
But before smart buyers will part with their money, they’ll want
to know things like how much traffic it gets, sources of revenue,
the number of incoming links, its ranking on Technorati and
Alexa, the number of posts or articles, the number of comments,
sponsors and advertisers, publicity the blog has received, how
often you post, and how many people write for it.
Selling your blog is one of 27 ways you can make money from it,
and I explained them all during a webinar I hosted on Saturday.
But you can’t make REAL money unless you have significant traffic
and revenue.
Beginners who are already providing solid content can use many of
the tips I shared. Others are for more advanced bloggers who have
built a brand and a solid reputation.
Actually, I came up with a list of 31 ways to make money from
your blog, so you get the last four as a little bonus. If you
missed the live webinar, you can access the video and audio
replays and the PowerPoint slides I used. (If you participated,
you should have received my email with the link to the download
page.)
Participants asked more questions on this webinar than any other
I’ve hosted. Learn more about how to monetize your blog and also
get the inside scoop on my new program called “Blog with the Dog”
at
http://publicityhound.com/publicity-
products/marketingtapes/howtomonetizeyourblog.htm
PR People: Coaching your clients on how to make money from their
blogs is a fabulous value-added service you can provide.
=================================
2. Know When Reporters Need You
=================================
The absolute easiest time to get publicity is when a journalist
or producer has already decided they’re doing a story on your
subject and are actively seeking people like you to interview.
But they don’t have time to track down the perfect source. So
they submit a lead, or query, to Reporter Connection, a service
that forwards all the leads to you, for free.
If a lead is a perfect fit, you contact the journalist or
broadcaster on your own, make a short pitch explaining why you’re
a good source, and hope they call. I’ve been interviewed myself
after responding to several Reporter Connection leads.
But there’s no guarantee. Still, publicists and do-it-yourself PR
types would be crazy not to subscribe to this free service. If
you have an assistant, let her cull through all the leads for
you. If she finds one that’s perfect for you, you respond.
Their service is completely free, though they have other
publicity-related products and services you can buy (and I may
get a commission if you do).
Go here now to get their free daily media leads:
https://m164.infusionsoft.com/go/RC/A10011/
======================================
3. Media Lead
======================================
Here are two media leads I received from the same reporter.
A columnist who writes about relationships for a top-tier media
outlet (you or your PR clients will want to get into this one)
wants to develop relationships with people who do research on
psychology or relationships, particularly psychologists or
academics.
“One of my frustrations in my column is that I don’t often hear
about the research early,” the columnist says.
Respond by sending an email to aceb5@aol.com.
This same journalist is looking for sources for an article on
nagging. Does your spouse or significant other nag you? Or do you
nag your S.O.? She’s exploring the topic (with humor) and looking
for people who have personal stories about how nagging has driven
them nuts–or how they have solved the problem. If you and your
S.O. are willing to be interviewed–using your names–please
email her as soon as possible, with details and contact info, at
aceb5@aol.com.
What do you do when it’s time to pitch other journalists? You
follow a formula I created. As a newspaper editor, I accepted and
rejected thousands of story ideas spanning a 22-year career, and
this is the Number One most effective way to pitch. Read more
about “A Simple 5-Part Formula for Delivering the Perfect Media
Pitch & Hitting it Out of the Park” at
http://publicityhound.com/publicity-products/marketing-
tapes/pitchingformula.htm
=====================================
4. Ideas for Quirky Facebook Page
=====================================
This week, three Publicity Hounds have tips for Diane Kline of
St. Louis, MO, co-author of QuirkOut! Crazy Things Women do to
Stay Sane, a blog and a weekly newspaper column in the St. Louis
Post-Dispatch. She is trying to increase her Facebook “likes” on
the page and wants to encourage women to post their QuirkOut!
moments there.
Publicity Hound Ileana Kane offered these ideas:
–Create a really cool contest for the “quirkiest” laugh-out-loud
QuirkOut! moment. To win the contest they have to “like” your
page.
–Have EVERY one you know twitter about the contest and send them
to your Facebook page.
–With all of the submissions, create a really cool “quirky” book
(or booklet) with some fun and delightful illustrations.
–Write a press release about your contest while educating them
on the new trend with women letting their “Quirkouts” out (it
must have a great psychological positive effect) and you will be
the TREND setters).
The Publicity Hound says:
Read all the responses at http://publicityhound.net/?p=10134
Send your own question to mailto:JStewart@PublicityHound.com and
include your city and state.
======================================
5. Help This Hound
======================================
Chris Stephenson of Madrid, Spain, asks:
“I’d really like to use Flickr to host a competition. I’d ask
people to submit photos of a variety of airports, highways,
bridges and all types of buildings that the company I work for
has or is currently managing or constructing.
“Potentially, I could offer a prize of photo equipment to attract
interest. It’s unclear whether Flickr would perceive this as
commercial use because I don’t plan to sell anything, but rather,
generate community and interest in the company.
“I’m also looking for any other suggestions your Publicity Hounds
might offer on how to promote this.”
The Publicity Hound says:
I’m not familiar with Flickr’s Terms of Service, Chris, but I’ll
bet many Publicity Hounds are. Hounds, can you help clarify this?
Post your comment, and any other ideas for promotion, to my blog
at http://publicityhound.net/?p=10230
Send your own question to mailto:JStewart@PublicityHound.com and
include your city and state.
====================================
6. Hound Video of the Week
=====================================
Thanks to Publicity Hound Ann Dekorsi of Glendale, WI, for this
video of a dog that looks spellbound while a little boy eats a
sandwich nearby. Then watch what happens.
http://www.care2.com/greenliving/dog-steals-sandwich-video.html
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
======================================
7. And at My Blog & Mobile Site…
======================================
Relationships columnist needs tips on psychology research
http://publicityhound.net/?p=10224
Dog Tweets: 10 content marketing tips for 2012
http://publicityhound.net/?p=10214
——————————————-
Follow me on Twitter:
http://www.twitter.com/PublicityHound
Join my Facebook Fan Page:
http://www.facebook.com/publicityhound
Connect with me on LinkedIn (and tell me how we know each other)
http://www.linkedin.com/in/publicityhound
——————————————–
Permission to Reprint:
You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:
Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”
If you like these tips, please pass them on to your friends,
clients and colleagues.
You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.
Privacy Statement:
The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://publicityhound.com/privacypolicy.htm
=======================================
Joan Stewart
The Publicity Hound
Share Your Two Cents