The Publicity Hound’s
Tips of the Week
Issue #688 Feb. 5, 2013
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Use Calls to Action on LinkedIn
2. Piggyback on Pew Study
3. Print, Broadcast & Online Publicity
4. Hound Video of the Week
This Week in the Hound House: My favorite herb tea that I make
every day in the winter: Chamomile with lavender buds. Heaven
just before bedtime.
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1. Use Calls to Action on LinkedIn
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“Access our list of experts at…”
“Challenge your brain here…”
“Follow our step-by-step tips…”
“Learn from our free articles…”
“Search our articles database…”
Those are five powerful calls to action that you could be using
on LinkedIn.
Where, exactly?
In your status updates, within groups, on your Company page, and
on the new Professional Gallery section on your profile.
Concentrate on calls to action that help people, not the ones
that promote what you’re selling and which are better used at
your website, blog, or in your marketing materials.
Last year, while flying home from a speaking engagement, I
started listing as many calls to action as I could think of. When
I returned home, I picked up a few magazines, stole a few calls
to action I found in the ads, and added them to the list I
compiled on the plane.
My finished list includes “103 Powerful Calls to Action…so
people do EXACTLY what you want them to do.”
I’m offering it as one of the bonuses when you sign up for
Thursday’s webinar on “LinkedIn Update: What’s In, What’s Out and
Under-the-Radar Tricks to Help You Crush It in 2013” from 3 to 5
p.m. Eastern Time.
LinkedIn expert Wayne Breitbarth will concentrate on the new
changes and improved tools that LinkedIn is offering, including
the Professional Gallery, which lets you display the highlights
of your career and your very best projects to wow your visitors
and encourage them to do business with YOU, not with your
competitors.
Wayne will go live on the Internet for two hours and walk you
through the latest and greatest LinkedIn features.
As usual, I’m recording it, so sign up even if the time is
inconvenient and you can watch the video replay whenever you
wish.
Read all about the content he’ll cover and register at
http://publicityhound.net/go/linkedinupdate2013/.
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2. Piggyback on Pew Study
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If you’re a member of the Sandwich Generation, or you can offer
advice for people who are taking care of elderly parents and
young or grown children, there’s a great opportunity to piggyback
onto a new study from the Pew Research Center.
Results of the study, released last week, show that the financial
burdens for middle-aged Americans who care for their children and
their parents are rising. You can read about the report and its
other findings at
http://www.pewsocialtrends.org/2013/01/30/the-sandwich-
generation/
When I’ve suggested this piggybacking opportunity to a few
friends, they’ve said they’d NEVER do it because the topic is
much too personal and they wouldn’t want to embarrass their
parents or their children.
OK then, what if you aren’t a member of the Sandwich Generation
but you have ADVICE for people caught in the middle? This story
is perfect for financial advisors, caregivers and therapists.
Other sources can be authors, speakers and those who have
expertise on issues like retirement, paying for college,
household budgets, credit cards and long-term care insurance.
When you pitch, include one or two statistics from the study. You
get extra points from journalists and bloggers if you can suggest
a few other sources they can contact.
See “A Simple 5-Part Formula for Delivering the Perfect Media
Pitch and Hitting it Out of the Park,” a webinar I hosted for
Publicity Hounds who want the step-by-step process that most
other publicity seekers aren’t using. Learn more about it at
http://publicityhound.com/publicity-products/marketing-
tapes/pitchingformula.htm
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3. Print, Broadcast & Online Publicity
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When you’re thinking of opportunities for publicity, don’t limit
yourself only to traditional media.
Online publicity can bring you far more exposure than getting
onto one TV show or into one magazine, even it’s a major one.
I get so many questions on which is best–print, broadcast or
online publicity–that I listed the pros and cons of each in
three blog posts I wrote recently, and I don’t want you to miss
them. I’d also love to see your comments about each in the
comments section.
Print: Pros and cons of free publicity in newspapers, magazines
Broadcast: Pros and cons of TV and radio publicity
Online: Pros and cons of generating online publicity
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4. Hound Video of the Week
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Dog owners, how would you like to go through this routine every
night when it’s time for your dog to go to bed?
http://www.youtube.com/watch?v=dUL400DZYZE
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/
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