-Lance Armstrong’s Apology

The Publicity Hound’s
Tips of the Week
Issue #682 Jan. 15, 2012
Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. Lance Armstrong’s Apology

2. Advice from TV Show Producers

3. How to Build an Audience

4. Hound Video of the Week

This Week in the Hound House:

The San Francisco 49ers turned my Green Bay Packers into cheese
fondue Saturday night. The game was so ugly, that my 85-year-old
friend who I watched it with (she’s a loyal Packers fan), kept
switching back and forth from the game to the Miss America
Contest which we found a lot more interesting. My friend, Dan
Janal of PRLeads.com, wins the bet and gets a gift certificate
for Wisconsin cheese. Enjoy, Dan.

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1. Lance Armstrong’s Apology
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Lance Armstrong’s publicity stunt to apologize on “Oprah” is
screaming out for commentary.

Armstrong, stripped of his seven Tour de France titles because of
doping charges, apologized to the staff at his Livestrong cancer
foundation yesterday but reportedly didn’t make a direct
confession. Afterward, he taped the interview with Oprah. It’s
scheduled to be broadcast on Thursday.

Authors, speakers and experts: This is the perfect time to
piggyback your expertise onto this story.

Questions to consider:

–Is the apology too little too late?

–What tough questions do you hope Oprah asks him?

–What lesson does this teach about nonprofits that associate
with sports figures and celebrities?

–Should Armstrong be forgiven? If so, how far does forgiveness
go? Can you forgive but still penalize? Or forgive and
disassociate? Or forgive and criticize?

–What is the correct way to apologize?

–Should Armstrong have apologized at a press conference?

In my two decades as a newspaper reporter and editor, I accepted
and rejected thousands of story pitches. The video replay of my
webinar on “A Simple 5-Part Formula for Delivering the Perfect
Media Pitch and Hitting It Out of the Park” is available for
purchase at
http://publicityhound.com/publicity-products/marketing-
tapes/pitchingformula.htm

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2. Advice from TV Show Producers
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When you call TV producers to pitch a segment in which you want
to appear, they’re as interested in hearing your voice and your
delivery as they are in hearing about your idea.

A pitch that sounds like you’re reading it verbatim turns them
off. So does a pitch that tries to tell them “the whole story”
and only wastes their time.

You must sound passionate about your topic but give them only
enough information to know whether they want to end the call or
ask you for more.

Four TV producers and guest bookers will share their best tips on
how to increase the odds of getting booked on their shows during
a free teleseminar at 2 and 7 p.m. on Thursday, Jan. 17. Steve
Harrison will interview executives who book guests for Live with
Kelly & Michael, Rachael Ray, The Wendy Williams Show, Ellen, and
Dr. Drew’s Life Changers.

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3. How to Build an Audience
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I’m eternally grateful that you read this newsletter, contribute
to it, and respond.

Building an online audience is more difficult today than it was
back when I started 15 years ago. Super-aggressive spam filters,
Internet scams of every stripe, and the never-ending get-rich-
quick offers have made people so suspicious that their email
addresses are among their most prized possessions.

Internet marketer Danny Iny has built a loyal, responsive
audience that helped him generate more than $250,000 in only his
second year last year–against far tougher odds than what I faced
when I started. During the webinar I hosted with him last week,
he admitted that it takes a lot of time and a lot of hard work
and energy.

His Masterclass training program on how to build an audience-
based business using his blueprint comes with unlimited tech
support for three months if you can’t figure out how to do
something. His staff will help you with things like writing a
procedure that you can follow, or even getting on a Skype screen
share, or using a shopping cart.

Read about the training and how you can hop on board at
http://audiencebiz.com/go/j-stewart.

I’m a compensated affiliate for both Danny and Steve, and I earn
a commission if you buy from them. Full disclosure statements
like that one, by the way, are part of building an audience that
trusts you.

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4. Hound Video of the Week
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You’ll be on the edge of your seat as this Chihuahua tries to
escape from its cage. And you’ll howl at the surprise ending:

http://www.maniacworld.com/Impressive-Chihuahua-Escape.html

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/

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