The Publicity Hound’s
Tips of the Week
Issue #610 May 5, 2012
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Bad Pitches: Are You Guilty?
2. Create Free Infographics
3. New Posts at My Blog
4. Hound Video
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1. Bad Pitches: Are You Guilty?
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Here’s what really rankles journalists about bad pitches:
–People addressing them by a wrong first name.
–Spin. Lots and lots of spin.
–Pitches sent from an AOL or Hotmail account which also sends
the message, “I’m cheap.”
–Never-ending follow-ups.
–Misspelling the name of the journalist’s media outlet.
Read more about bad pitches, and see if you’re guilty as charged:
http://blog.muckrack.com/post/22254773337/what-journalists-really-think-about-bad-pr-pitches
And read five more tips if you’re pitching by phone:
http://publicityhound.net/5-important-tips-for-pitching-
journalists-by-phone/
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2. Create Free Infographics
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You can’t tweet or surf the web anymore without stumbling upon an
eye-popping infographic.
Most of the better ones are time-consuming and expensive.
But I spent just a few minutes at Visual.ly at http://visual.ly/
and created a neat infographic that compares my Twitter stats
with those of Oprah.
Take a look at what I produced at
http://publicityhound.net/?p=11156, and think of ways you can use
Visual.ly in a publicity campaign
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3. New Posts at My Blog
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5 reasons I don’t tweet during conferences anymore
http://publicityhound.net/?p=11185
Create your own infographs at Visual.ly
http://publicityhound.net/?p=11156
Dog Tweets: 5 things to do if your Facebook fan page disappears
http://publicityhound.net/?p=11176
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4. Hound Video
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Watch this Basset Hound rock out at
http://www.break.com/usercontent/2011/3/15/funny-basset-hound-2024302. (Does anybody remember vinyl records?)
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/
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