Pinpointing Your Target Market

The Publicity Hound’s
Tips of the Week
Issue #603 April 10, 2012

Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. Pinpointing Your Target Market

2. Dining with a Journalist?

3. Help This Hound

4. Hound Video

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1. Pinpointing Your Target Market
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Your target market includes more than just people who are in a
position to buy your products and services.

It also includes:

–Journalists who can cover your story.

–People on the social media sites who can share your great
content with their target markets that are similar to yours.

–Bloggers, podcasters, article writers, authors and speakers who
can feature your tips in content they’re creating for their own
audiences.

–Anyone who has a problem that you can help them solve.

That’s a big bunch of people. And trying to find them all online
can be daunting.

You’re invited to a free 90-minute webinar I’m hosting from 3 to
4:30 p.m. Eastern Time on Thursday, April 12, on “The 3-Part
Formula for Finding & Capturing Your Target Market in a Publicity
Campaign.”

You’ll come away with tips that will spare you hours of wasted
time writing press releases and pitches that go nowhere, and
precious hours communicating with the wrong people on social
media sites.

Read more about what you’ll learn and register here:
http://publicityhound.com/targetmarket.htm

Come with questions. I’ll answer them all. If we don’t have time
for yours, I’ll send you a personal reply by email.

More than 200 Publicity Hounds have already registered for the
call.

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2. Dining with a Journalist?
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Here’s a quick tip from a webinar I hosted last night for members
of The Publicity Hound Mentor Program on what to say and how to
act when you’re meeting a journalist for lunch or dinner.

Even before the wait staff takes your order, ask the journalist,
“How would you like to handle the check? Would you like to go
Dutch?”

The reporter will probably be thankful you asked because she
might work for a newspaper that has an ethics policy prohibiting
employees from accepting anything of value. If she wants to pay
for your meal, that’s fine. She’ll probably put it on her expense
account.

But never insist on paying. And never drink alcohol–not even a
glass of beer–when you’re with journalists. Loose lips sink
ships.

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3. Help This Hound
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Publicity Hound Roberta Stein of Skokie, IL, is appealing for
help from other Hounds who have ideas on how to promote a new
book written by her client, a fitness expert who refused to take
drugs for her depression and panic attacks and, instead, cured
herself with a regimen of exercises and positive thinking.

Robert needs ideas ASAP. Comment at
http://publicityhound.net/?p=10997

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4. Hound Video
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Dogs that look like their owners:
http://www.youtube.com/watch?v=642qxehEcGg

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs:

http://publicityhound.com/dogjokebook/