The Publicity Hound’s
Tips of the Week
Issue #587 Dec. 27, 2011
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. No More Passwords
2. Best of 2011 Publicity Tips
3. Free Photos, Fast
4. Include Links on Twellow
5. Help This Hound
6. Hound Photos of the Week
7. And at My Blog & Mobile Site
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1. No More Passwords
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What makes you different from everyone else–your voice, your eyes,
etc.–will be used to safeguard your identity online and you’ll
never need passwords again.
That’s one of five predictions that IBM made last week, to signal
innovations it sees in 2012. Its annual predictions have been
covered by top-tier media outlets like Forbes magazine, FOX News,
The Washington Post and The New York Times, in addition to dozens
of techie blogs.
It isn’t too late to compile your top five predictions for next
year, or even just one prediction, and write a press release. Or
pitch it to your favorite blogger. You can even offer to write a
guest blog post.
Your predictions don’t have to be serious. They can be humorous and
off the wall.
Predictions are just one of thousands of ideas I give you in my
ebook, “How to be a Kick-butt Publicity Hound.” This is the Number
One all-around resource to get you through 2012 if you need help
promoting in traditional media and social media.
Learn more about the book here:
http://publicityhound.com/publicity/publicityhound.htm
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2. Best of 2011 Publicity Tips
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If you know a small business owner who’s struggling with promotion,
a PR pro who’s running out of story ideas for her clients, or a
nonprofit that needs to ramp up its publicity, let them know about
my free ebook, “The Best of The Publicity Hound’s Tips of the Week
of 2011.”
It’s filled with 24 of the best tips from this newsletter the past
year.
The tips are divided into four categories:
–Traditional media
–Social media
–Online publicity
–Building your business and nonprofit
Go ahead. Regift the book by sending your friends, followers and
clients here:
http://publicityhound.net/?p=9935
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3. Free Photos, Fast
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Need photos for your website, blog, online press room or marketing
materials, but can’t afford the stock photo services?
Thousands of free photos await you on Flickr at
http://www.Flickr.com, under the Creative Commons license. Problem
is, it can be a real pain navigating that site to find them.
Instead, use Compfight.com, a search engine that uncovers
Creative-Common-tagged freebies in the Flickr archives. There’s
even a search box so you can find what you’re looking for quickly.
But don’t just use them without crediting the photographers. Pay
attention to the terms of use for each photo.
Thanks to CopyBlogger.com for this tip.
For more tips, see “How to Use Photos & Graphics in Your Publicity
Campaign” at
http://publicityhound.com/publicityphotos.htm
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4. Include Links on Twellow
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If you’re listed on Twellow, the giant Twitter yellow pages (and
you certainly should be), you can now display the links to your
other social networking profiles on your Twellow profile.
Log into Twellow and click on the “Settings” link. You can now
display links for Facebook, Delicious, Flickr, LinkedIn, and many
more. This is a great way for your friends and future Twitter
followers to see your social networking activity on the web.
Still not tweeting? It isn’t too late. If you’re confused by what
all the fuss is about, or if you’re on Twitter but can’t gain
traction, shorten your learning curve by watching the replay of a
webinar I hosted on “Twitter for Beginners: A Step-by-Step,
Can’t-Fail System for Experts and Influencers (and Those Who Want
to Be).”
I explain how to use Twitter to establish your credibility,
influence your followers, share great content and attract the
types of people who need your expertise as well as your products
and services. Read more about what you’ll learn how to do
at
http://publicityhound.com/publicity-products/marketing-tapes
/twitterforbeginners.htm
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5. Help This Hound
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This week’s “Help This Hound” question is from Anne Roos of South
Lake Tahoe, CA:
“I’m an author and I’ve received 40 free books from the publicist I
used last year, 20 copies each of “The Musician’s Guide to Brides:
How to Make Money Playing Weddings” and “The Brides Guide to
Musicians: Live Wedding Music Made Easy and Affordable.”
“They were copies supplied without cost from the publisher to be
sent out for review. Since I didn’t pay for them, I want to do a
giveaway.
“What’s the most effective way to do a contest/giveaway? Where do I
post it to get it noticed? Should it be a quiz with a question of
the day? Should it be some kind of silly trivia? I just don’t know
how to attract people to a little contest.
“Even when I had a big grand prize giveaway that I tried out about
a year ago, it garnered very little interest. I’d love ideas from
your Hounds on how to really attract attention with this.”
The Publicity Hound says: OK, Hounds, have at it. Help Anne
generate the most publicity possible for this book giveaway. Post
your best ideas to my blog at
http://publicityhound.net/?p=9991
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6. Hound Photos of the Week
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Thanks to Publicity Hound Meryl K. Evans of Plano, Texas for these
photos of the 10 Weirdest Dog Toys. My favorite is the red lips!
Go to http://www.oddee.com/item_97297.aspx
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few good
laughs.
BONUS: Buy the ebook and you also get a compilation of the 50 best
websites for dog humor.
http://publicityhound.com/dogjokebook/
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7. And at My Blog & Mobile Site…
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10 best Dog Tweets listed each week here
http://publicityhound.net/?p=10006
The Publicity Hound
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