My Gift to You

The Publicity Hound’s
Tips of the Week
Issue #535 Dec. 15, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. My Gift to You

2. Share Books on LinkedIn

3. Your Favorite Blog Post

4. How to Find Execs Near Retirement

5. Garden Club Winner

6. Hound Joke of the Week

7. And at My Blogs & Mobile Site…

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1. My Gift to You
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It’s time for my annual Christmas, Hanukkah and New Year’s gift
to you.

“The Best of The Publicity Hound’s Tips of the Week of 2010”
includes the best 25 tips from this year’s newsletter, or tips
that generated the most response from readers.

Feel free to re-gift it to your own blog readers, newsletter
subscribers, clients, customers, Twitter followers, Facebook
friends and LinkedIn connections. They don’t even need to opt-in
with an email address. Just pass along this link:
http://Ez.com/bestof2010

If you work at a company, share it with your PR department. If
you work for a nonprofit, show it to your staff and even your
board members.

This version is chock full of tips for both traditional and
social media, with a heavier emphasis on social media. It
includes:

–The 4 big advantages of creating a Google profile, and what
you’re missing if you don’t have one.

–5 clever places to meet journalists. Ninety-nine out of 100
other publicity-seekers aren’t bothering with this.

–Where to find a handy, organized, color-coded social media
cheat sheet that will help you understand how various major
social media sites can help you.

–How to create a sizzling headline for an article or blog post
within seconds (this is a fabulous free tool that my readers
loved!).

–5 things that could put your security in jeopardy on Facebook.

–How to catch CNN’s attention and possibly end up in one of
their stories.

–How to earn a Badge of Honor on LinkedIn and impress people who
read your profile page.

–3 easy ways to prompt recommendations from other people on
LinkedIn without being pushy or feeling embarrassed.

–5 ways to encourage journalists to include your blog or website
address in their stories (and make it look like it was their
idea).

–8 ways you can become a victim of The Stealth Interview and be
quoted by journalists even though you never talked to them.

You can get the ebook here, save it to your hard drive and then
share it on the social networking sites: http://Ez.com/bestof2010

If you’d like to excerpt content from the ebook as a guest blog
post, and then link to the download page, or share the content on
Facebook, let me know and I’ll send you the ebook as a Word
document so you can easily cut and paste.

Thanks for being a loyal reader. I’m grateful that you’re part of
my community.

P.S. Re-gifting this ebook is entirely appropriate. Share this:
http://Ez.com/bestof2010

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2. Share Books on LinkedIn
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Wondering how to break through the noise on LinkedIn and connect
with a decision-maker who just might turn into your next client?

Go to your LinkedIn profile and add the “Reading List by Amazon”
application that allows you to share with the world what books
you’re reading, or books you want to read. I just added these two
books this week: Marcia Yudkin’s Publicity Tactics: Insights on
Creating Media Buzz, and David Meerman Scott’s Real-Time
Marketing & PR. Go ahead and add a book you’re reading for
pleasure, if you wish, but remember that this site is primarily
for business networking.

Many business people love to talk about what they’re reading,
recommend good books, and wave the “warning” flag when they come
across tomes that are time-wasting stinkers.

Another tip: If you’re dying to connect with someone you don’t
know very well, and the books they’re reading resonate with you,
that could be an effective talking point and a way of introducing
yourself. If you aren’t interested in those books, you can follow
their book list and stay atop they’re selections.

For B2B marketers, nothing else comes close to LinkedIn.

LinkedIn expert Scott Allen walks you through a step-by-step
process on how to use LinkedIn to promote absolutely anything,
ethically and powerfully. Read more about it at
http://publicityhound.com/publicity-products/marketing-
tapes/linkedin.htm

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3. Your Favorite Blog Post
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When I spoke last week at the Meetup hosted by the Wisconsin
Business Owners Network, the audience couldn’t get enough
information on blogging.

And this week, when I spoke about social media to a CEO
Roundtable at the Milwaukee Athletic Club, I convinced at least
one CEO to start a blog.

But I need more success stories from Publicity Hounds. And that’s
where you come in.

I’m curious about the one post you’ve published that makes you
glad you started blogging. Did you take a strong stand on a
controversial topic and start a brawl in the Comments section?
Did you write something that brought you a new consulting client?
Or sold dozens of books? Or started a relationship with someone
who has turned into a trusted business associate or a joint
venture partner?

If you’re on Facebook, please share the link on my Fan Page at
http://www.facebook.com/publicitytips

If you’re not on Facebook, share it in the Comments section at my
blog at http://publicityhound.net/?p=7557

I’ll be doing lots of speaking engagements and customized
training next year on blogging, and I may use your blog post
success story. More publicity for you!

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4. How to Find Execs Near Retirement
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This week, four Publicity Hounds have tips on how Bonnie Boots of
Tampa Bay, Fla., can find executives 50 and older. Her client
offers training for business executives who are nearing
retirement and thinking of becoming consultants.

From Patty Newbold:

“Try searching on job titles and individual ages, like ‘Corporate
Vice President 53’ or ‘Chief Information Officer 51.’ Avoid
acronyms. Add in Company or Corporate or Enterprise if the title
is also a political one, like President.

Also, you might present at Institute of Management Consultants
and American Society for Training and Development chapter
meetings, because people checking out the management consulting
world attend as non-members before they take the leap.”

From Jennifer:

“I would try LinkedIn groups. They offer groups geared toward
consultants. Some have over 23,000 members–executives and others
who are looking to start their own business group, which you can
join. Then try promoting your services to the members of the
groups.”

From Janine Libbey:

“You can use the discussion feature in LinkedIn groups to start a
dialogue with members of the group first, rather than going for a
hard sell to the group as a whole. I have ‘met’ people, who I
now do business with, through discussions.”

Read all the responses to this “Help This Hound” question
http://publicityhound.net/?p=7516

Send your own “Help this Hound” question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and
include your city and state.

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5. Garden Club Winner
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My garden club in Port Washington, WI, says thanks to the dozens
of Hounds who submitted names for our February lecture series.

Publicity Hound Joy V. Smith ran my request by her sister, who
offered several suggestions. We loved this one: Green Up the
Winter Blues with a Day of Gardening.

Joy and her sister can choose up to $100 in Publicity Hound
products.

Are you using the social media sites to solicit ideas for event
titles, product names, article headlines and other things when
the creative well is dry? People love to help.

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6. Hound Joke of the Week
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I thought about this recently when I saw a photo of those poker-
playing dogs. Do you think the dogs own paintings of humans
playing fetch?

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://publicityhound.com/dogjokebook/

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7. And at My Blogs & Mobile Site…
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You can now sign up to receive email notifications every time I
publish a new blog post. Submit your email address to “Subscribe
to Email Updates” on the right side of my blog at
http://www.PublicityHound.net

Here are my posts from this past week:

Your favorite LinkedIn group for marketing, PR, publicity?
http://publicityhound.net/?p=7548

5 ways to use Twitter lists for PR, marketing, spying
http://publicityhound.net/?p=7522

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Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

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Week” in your print or electronic newsletter. But please include
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Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
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Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737