The Publicity Hound’s
Tips of the Week
Issue #665 Nov. 17, 2012
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Make Your Blog Go Ka-ching, Ka-ching
2. How Journalists Use LinkedIn
3. New Posts at My Blog
4. Hound Video of the Week
This Weekend in The Hound House:
I heard about a cool dog park near my home where Bogie can run
off leash. I visited their website and saw rave reviews from dog
owners who loved the quality of the park, supported entirely by
donations. But a few months ago, a scoundrel stole their donation box.
Sic’ em!
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1. Make Your Blog Go Ka-ching, Ka-ching
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Make your blog do double duty, and you’ll soon hear the sweet
sound of “ka-ching, ka-ching.”
While other content marketers are scurrying to write and publish
ebooks for the Kindle and the Nook, smart Publicity Hounds are
going to their blogs, plucking a group of posts on the same
topic, and packaging them as profitable ebooks.
People who buy them, and like them, can then subscribe to the
blog’s RSS feed so all that great content keeps coming. The link
for the feed is inside the ebook, along with links leading
readers to your product pages.
That’s one easy way to make money from your blog.
Here’s another that works particularly well for nonprofits: Use a
tip jar hooked to PayPal. WordPress and Blogger have their own
plug-ins for “Donate Now” buttons that take donors directly to
PayPal. Set it up once, and hear the sweet sound of “ka-ching,
ka-ching” forever.
I shared two dozen more ideas during the webinar “27 Ways to
Monetize Your Blog.” You can access the replay at
http://publicityhound.com/publicity-products/marketing-tapes/howtomonetizeyourblog.htm
PR pros: Add this to your list of services.
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2. How Journalists Use LinkedIn
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When I spoke to the Central Iowa Chapter of the Public Relations
Society of America this week, I explained seven ways journalists
use LinkedIn Groups:
–They join Groups devoted to topics they cover and hunt for
story ideas.
–They can see you answering other people’s questions. If they’re
impressed and want to know more, they can contact you directly
from within the Group even if they aren’t connected to you.
–You can share trends in your industry.
–They post status updates asking for specific types of sources
they need to interview.
–Some journalists, like Michele Hollow, have their own LinkedIn
groups and post queries for stories they’re working on. She’s a
freelancer who writes about lifestyle topics for many big
newspapers and magazines. She has a Pet News & Views group on
LinkedIn.
–They use LinkedIn to fact-check.
–They conduct interviews right on LinkedIn.
Publicity Hounds who spend time building the relationship with
journalists in LinkedIn Groups and on sites like Twitter will get
much farther than those who pitch. Learn what to say and how to
say it by accessing the video replay of “How to Use Social Media to
Connect with Journalists” at
http://publicityhound.com/publicity-products/marketing-tapes/journalistsonsocialmedia.htm.
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3. New Posts at My Blog
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Dog Tweets: Instagram may be the most powerful sales platform on
the Internet
http://publicityhound.net/?p=13342
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4. Hound Quote of the Week
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One of my favorites. Two dogs in a diner:
http://www.youtube.com/watch?v=EVwlMVYqMu4
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/
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