The Publicity Hound’s
Tips of the Week
Issue #641 Aug. 25, 2012
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. LinkedIn’s Money-back Guarantee
2. Free Social Media Call Monday
3. New Posts at My Blog
4. Hound Infographic of the Week
This Week in the Hound House:
I’m sick of tending to my mostly scorched perennial gardens. Just
give me a pumpkin to carve.
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1. LinkedIn’s Money-back Guarantee
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Who doesn’t like a money-back guarantee?
If you’re on LinkedIn, that’s exactly what you get when you try to
connect with journalists by using a little-known tool.
Without the tool, you can join groups they are in, assuming that
the Group is a good fit for you, too. One of the most valuable
features of Groups is that you can communicate with the entire
group through a status update, or with individual members who are
not connected to you.
With me so far?
Here’s where the tool comes in. If you want to connect with a
journalist and offer her story ideas and sources within the
industry she covers, but she isn’t in any groups you’re in and she
isn’t connected to you, you can spend a few bucks to get her
attention without spamming.
If she doesn’t respond, you get your money back.
Wayne Breitbarth will explain how to do this, and demonstrate
another fabulous LinkedIn tool he uses to get booked on radio
shows, when he’s my guest during the webinar from 3 to 4:15 p.m.
Eastern Time on Thursday, Aug. 30, on “4 Secret LinkedIn Power
Tools to Connect with Journalists and Put Money in Your Pocket.”
Even if the time is inconvenient, register anyway because you’ll
get links for the video replay and all the bonuses.
Register at
http://publicityhound.com/publicity-products/marketing-tapes/linkedinpowertools.htm
and read the glowing reviews from Publicity Hounds who attended two
previous webinars I hosted with Wayne.
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2. Free Social Media Call Monday
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After I shared the links to Don Crowther’s series of videos on how
to create a social media strategy, and told you how to grab the
bonuses and cool software he’s giving away, several Publicity
Hounds said they either missed some of the videos or didn’t have
time to watch them all, and asked if I’d summarize the key points.
I could. But I’d rather have Don summarize for you. After I twisted
his arm, he agreed to be with me, and you, on a free one-hour
webinar from 1 to 2 p.m. Eastern Time on Monday, Aug. 27.
He’ll discuss the biggest problem that many of us (me included) are
having with social media: we fall into the trap of wasting too much
time having “conversations” that are unproductive and unprofitable.
He’ll explain his three solutions.
Don will also tell you about how he uses special software that he’s
offering you, for free, to attract many “followers” that convert
onto his email list…all in as little as 15 minutes a day. If
you’re trying to build an email list of people who have given you
permission to market to them, you need this freebie!
Don will also be available to answer your social media questions.
So come with them.
Register for the free call here from 1 to 2 p.m. Eastern on Monday:
http://3xsocialwebinars.com/joanstewart/
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3. New Posts at My Blog
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Let your local media know about major publicity hits
http://publicityhound.net/?p=12438
Author needs help promoting writing/yoga retreat
http://publicityhound.net/?p=12410
7 tips for the care and feeding of media at your event
http://publicityhound.net/?p=12393
Dog Tweets: 4 LinkedIn power tools most are using incorrectly
http://publicityhound.net/?p=12439
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4. Hound Infographic of the Week
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Thanks to Publicity Hound Dan Janal of PRLeads.com for sharing this
fun infographic of Dogs in the White House. It was created by
TheDogTrainingSecret.com.
http://www.thedogtrainingsecret.com/First-Dogs-And-Their-Presidents/
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few good
laughs: http://publicityhound.com/dogjokebook/
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