The Publicity Hound’s
Tips of the Week
Issue #543 March 1, 2011
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. LinkedIn: Your Own Lt. Columbo
2. More Facebook & Twitter Followers
3. Email Interviews with Reporters
4. For Authors & Publishers Only
5. Promoting a BBQ Restaurant
6. Hound Quote of the Week
7. And at My Blogs & Mobile Site…
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1. LinkedIn: Your Own Lt. Columbo
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Stop waiting for your ideal customers and clients to invite you
to connect with them on LinkedIn.
Go find them.
LinkedIn’s Advanced Search feature is like having your own Lt.
Columbo right at your fingertips.
And it could very well be the most powerful feature on the
world’s largest business networking site. If you know how to
search correctly, your efforts just might lead you to a company
that’s looking for what you’re selling.
Wayne Breitbarth, who sells office furniture in Milwaukee, told
me two amazing stories about the power of Advanced Search.
His company used it to track down a Milwaukee company that needs
to buy a truckload of office furniture. One thing led to another,
and now Wayne’s company is vying with one other vendor for the
contract, thanks to LinkedIn.
In another instance, one of Wayne’s friends who sells promotional
items was trying to get into a sizable company in the Madison
area for years but direct mail and phone calls proved futile.
Using LinkedIn’s Advanced Search function, Wayne was able to
track down the correct department that was looking for vendors.
But who within that department was the right person to contact?
Advanced Search to the rescue once again. He found the right
person, and his friend was able to submit a bid for a $1 million
contract.
Wayne has become such an expert on LinkedIn, that he’ll be
speaking at Inc. magazine’s Growco conference in Las Vegas in
April.
He’s also agreed to demonstrate how to use Advanced Search, and
many other LinkedIn features, when he’s my guest during a webinar
at 3 p.m. Eastern Time on Thursday, March 3.
It’s called “Your LinkedIn Power Formula: How to Make Killer
Contacts, Pull Crowds to Events, be a Star in Your Industry &
Track Down Leads Like a Bloodhound.” His handouts include 12 ways
to use LinkedIn to promote live or virtual events.
Learn more about the webinar, how to register, and what else
you’ll learn, at
http://publicityhound.com/publicity-products/marketing-tapes/linkedinpowerformula.htm
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2. More Facebook & Twitter Followers
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During Thursday’s LinkedIn webinar, I’m going to share a trick I
discovered last week on my own.
It started with a wild idea on how I can use LinkedIn to attract
more Twitter followers and Facebook fans.
It worked like a charm. I saw a nice little bump in the number of
people who are now following me on both of those sites.
Here’s the best part. I’ve figured out a way to make sure this
task doesn’t take more than about 10 seconds of my time each when
I use it.
I ran it by Wayne Breitbarth and he loved it!
You will too. But I’m sharing it only with people who sign up for
the webinar.
Register here:
http://publicityhound.com/publicity-products/marketing-tapes/linkedinpowerformula.htm
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3. Email Interviews with Reporters
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The blog post I wrote yesterday on whether to accept invitations
from journalists who want to interview you by email resulted in
more comments to my blog than I can ever remember.
Would you allow a reporter, editor or freelancer to send you a
list of questions, then include your email responses in an
article, without every talking to the interviewer on the phone?
Take a minute and really think about your answer.
Then go to my blog and see if your decision is the right one:
http://publicityhound.net/?p=7900
Tell me in the comments section if you think I’m wrong.
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4. For Authors & Publishers Only
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Want to find out how one author made her book an Amazon.com,
Barnes & Noble and New York Times Bestseller?
Join my friend, Steve Harrison, tomorrow, March 2, for a free
webinar (or telephone seminar) and discover the ingenious, yet
simple “bestseller blueprint” you can use to sell more books in a
week than most authors sell all year.
You’ll hear from four authors who’ve used it to make their books
bestsellers and one who sold $184,256.00 of copies at zero cost!
To register go here now:
http://www.bestsellerblueprintcall.com/?10011
I’m promoting this call as a compensated affiliate because I get
a glut of phone calls from authors who can’t park in their
garages that are filled with cardboard boxes of books they can’t
unload.
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5. Promoting a BBQ Restaurant
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This week, eight Publicity Hounds have advice for Michael Smith
of Philadelphia. Michael’s brother owns a BBQ restaurant for
take-out and delivery only and needs ideas on how to market it to
people in the Philadelphia area. The motto, emblazoned on T-
shirts and the menus, is “Dig the Pig!”
From Debbie Gioquindo:
“Claim your business on FourSquare and offer some promotions with
the badges. Also create a Facebook page, and post promotions and
specials daily. You can even target clientele in your small
target area. Follow that with a Twitter account to begin to
create relationships with the neighborhood.”
From Dale Hutchings:
“Sponsor a contest to name the pig.”
From Ron Wood:
“Send your discount offer to the editors of (local) publications.
I was an editor for a long time and was always looking for a way
to help my readers.”
The Publicity Hound says:
Here are my two ideas. First, make sure local Harley Owners
Groups (HOGS) know about the “Name the Pig” contest.
Then, get your restaurant onto Yelp. It’s a review site, where
people post reviews of local restaurants, bars, nightclubs, etc.
Don’t solicit good reviews because that’s against Yelp’s Terms of
Service. Rather, let customers know you’re on Yelp. Put “See us
on Yelp” on receipts, flyers, signs near the cash register, etc.
Yelp is one of “50+ Places Online to Promote Your Live or Virtual
Events to Reach Your Target Market & Pull Sell-out Crowds.” It’s
a video recording of a wildly popular webinar I hosted a few
months ago that packed the virtual house. Learn more about it at
http://publicityhound.com/events.htm
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6. Hound Quote of the Week
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I talk to him when I’m lonesome like,
and I’m sure he understands.
When he looks at me so attentively,
and gently licks my hands
Then he rubs his nose on my tailored clothes,
but I never say naught thereat.
For the good Lord knows I can buy more clothes,
but never a friend like that.”
–Author W. Dayton Wedgefarth
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
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7. And at My Blogs & Mobile Site…
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Authors, the media don’t care about your books
http://publicityhound.net/?p=7886
Use LinkedIn to attract more fans on Twitter, Facebook
http://publicityhound.net/?p=7895
Email interview with journalists? Yes or no?
http://publicityhound.net/?p=7900
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Joan Stewart
The Publicity Hound
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