The Publicity Hound’s
Tips of the Week
Issue #550 April 12, 2011
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Journalists’ Trick Questions
2. Cross-promote on Social Media
3. Don’t Upgrade on LinkedIn
4. For Non-fiction Authors Only
5. Help This Hound
6. Hound Photos of the Week
7. And at My Blog & Mobile Site…
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1. Journalists’ Trick Questions
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Let’s see how savvy you are when it comes to interviewing with
journalists.
Which of the following would you consider a trick question:
A. “What’s your annual revenue?”
B. “I know you feel uncomfortable commenting on that topic, but
how about telling me off the record?”
C. “What’s the worst business mistake you’ve ever made, and what
have you learned from it?”
Take a minute and actually write your answer on a piece of paper.
A, B or C, or any combination of the above?
As a former journalist, I’ve asked those three questions many
times.
Now, go to my blog to find out whether you’re correct:
http://publicityhound.net/?p=8208
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2. Cross-promote on Social Media
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Now that you’re on a variety of social media sites, do your
friends, followers and fans know where to find you on other
sites?
Let’s say that after searching online for information, they end
up on one of your YouTube videos. Do you have a YouTube channel
that explains where they can find you on LinkedIn and Facebook?
Linking to the channel is easy. But, too often, we forget to
link from it. On my YouTube channel, I include links to several
social media sites from the sub-head that says, “About Me”:
http://www.youtube.com/publicityhound
I’m also revisiting my Google profile and adding links to social
media sites, like Quora, that I’ve added in the last few months.
Those are only two of 13 ways I cross-promote on the social media
sites. Read about the other 11 at my blog at
http://publicityhound.net/?p=8176
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3. Don’t Upgrade on LinkedIn
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In some LinkedIn groups, members are discussing whether it’s
worth it to upgrade to the paid version of LinkedIn.
The concensus is that unless you’re a recruiter, or you’re using
the site for a very active job search, it isn’t worth it to pay.
LinkedIn expert Wayne Breitbarth says LinkedIn has enough other
features, like the ability to ask for an introduction, that let
you do just about anything other than having direct access to
more people.
When he was my guest on a webinar last month, he demonstrated
several ways to use the Advanced Search feature to find sales
leads within minutes. And he explained what to do with those
leads once you have them.
Regardless of your industry, if you’re not using Advanced Search,
you’re leaving money on the table. Learn more about what Wayne
taught, and how you can access the video replay and all the
materials we covered during the webinar at
http://publicityhound.com/publicity-products/marketing-
tapes/linkedinpowerformula.htm
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4. For Non-fiction Authors Only
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Have you ever wondered why some authors make a fortune while so
many others with equally good books always seem to struggle
financially?
Would you like to make a whole lot more from your own non-fiction
book(s), without a lot of work or expense?
After working with 9,300+ authors over the last 20 years, Steve
Harrison knows that rich authors simply do seven key things
differently than poor authors.
Some are very famous bestsellers, like the creators of the
Chicken Soup for the Soul series and Rich Dad Poor Dad.
Others are happily not so famous but quietly raking in high six-
figure and even seven-figure annual incomes without ever being on
Oprah or hitting any bestseller list.
To learn what rich authors know that poor authors don’t, join
Steve for a free 75-minute telephone seminar this Thursday, April
14, at your choice of two times: 2 p.m. or 7 p.m. Eastern.
There’s no cost to participate in the call, except for your
normal long distance charges. I’m a compensated affiliate.
Register here:
http://www.freepublicity.com/richauthorsecrets/?10011
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5. Help This Hound
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Matthew Bivens of Gainesville, FL, writes:
“I work at a startup company called Fracture at
http://www.FractureMe.com, which gives people an innovative way
to print, mount and display their personal photographs. Send us a
photo and we’ll print it on a pane of shatter-proof glass.
“We’ve been in business a little over a year, and we’ve received
press from various news and media outlets (both local and
national), and our product has been pretty well received. For
example, a TechCrunch blog post back in October 2010 drove in
hundreds of orders in a matter of hours–a huge leap from the 10
to 20 orders per day we were seeing at the time.
“We’ve had other media coverage here and there, but we have yet
to see real sustained growth. All of our focus is currently on
sales and marketing, and we’d love any advice you or your readers
can give as to different cost-effective strategies a startup can
use to gain exposure and spread the word.”
The Publicity Hound says:
Hounds, keep this in mind for all your dog photos, too!
Take a minute and post your best marketing ideas for Matthew at
my blog at http://publicityhound.net/?p=8200
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6. Hound Photos of the Week
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Thanks to Publicity Hound Meryl K. Evans of Plano, Texas, for
tipping us off to this journal of 16 photos of authors and their
dogs. They were taken by Jill Krementz, who says these top dogs
“over the years have wagged their tails into my photographs…and
into my heart.”
http://www.newyorksocialdiary.com/node/205235
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7. And at My Blog & Mobile Site…
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13 ways to cross-promote on social media sites
http://publicityhound.net/?p=8176
Beware of journalists’ trick questions during an interview
http://publicityhound.net/?p=8208
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Joan Stewart
The Publicity Hound
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