The Publicity Hound’s
Tips of the Week
Issue #561 June 28, 2011
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. I am Not a Flake
2. Use Glue to Grab Facebook Fans
3. Pull Journalists with Video
4. Why You Should Care About Klout
5. Confidence in Media Still Low
6. Hound Quote of the Week
7. And at My Blog & Mobile Site…
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1. I am Not a Flake
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Pay attention to the way the 2012 presidential candidates answer
tough questions on the talking head shows.
On “Fox News Sunday” with Chris Wallace this past weekend, GOP
candidate Michele Bachmann–love her or hate her–gave Publicity
Hounds a valuable lesson on how to bridge from a very difficult
question to a talking point.
Wallace told Bachmann that she has a history of making
“questionable statements” or gaffes.
“Are you a flake?” he asked.
Without flinching, Bachman responded, “I think that would be
insulting to say something like that because I’m a serious
person.”
She launched into a recitation of her background and
accomplishments.
Here’s the important part. At no time did she ever respond, “I am
not a flake.”
If she had, the video clip of her saying, “I am not a flake”
would have been rebroadcast thousands of times between now and
the election–on political ads, news shows, blogs, YouTube and
elsewhere.
If a reporter asks you a question that you think is unfair,
insulting, or irrelevant to the interview, say so. Then, use a
transition and bridge to one of your talking points.
Wallace, it turns out, ended up issuing a video apology to
Bachmann and also calling her.
In my “Special Report #2: Questions You Can Expect Reporters to
Ask During an Interview,” I explain which questions are innocent,
and which are deliberate traps. If you want to be media-savvy,
you must know the difference.
Read more about the report here and stay out of trouble for only
$10:
products/reports.html#SpecialReport2
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2. Use Glue to Grab Facebook Fans
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Why is it that some people have so much trouble generating
interest in their Facebook pages?
Yet, other people, like Mari Smith, one of the world’s foremost
experts on Facebook, seem to have a big pot of glue that they
slather onto their pages and capture whoever happens to stop by?
Mari’s glue is in the form of interesting videos, status updates
that tip off fans to other people’s how-to articles about
Facebook and Internet marketing, and compelling polls and
surveys. She promotes other people’s webinars, teleseminars and
products that she thinks her fans will find valuable.
And she sparks lively discussions that make readers stick like
glue to the page and, often, participate.
Mari does something else that keeps those fans coming back for
more—-and this is the page’s real value. Almost every day, she
answers people’s questions about Facebook and a variety of other
topics. Sometimes the same questions keep popping up. And she
keeps giving the answers. And attracting even more fans.
Tomorrow, at 4 p.m. Eastern Time, she’ll dip into her Facebook
glue pot and show you what’s inside, when she’s my guest on the
webinar, “The Best Ways to Attract Facebook Fans, Provide
Sterling Content and Keep Them Coming Back for More (Just Like
the Celebrities Do).”
In my eyes, Mari is the Number One expert on Facebook. You do not
want to miss this one.
Join us by registering here:
http://www.on2url.com/app/adtrack.asp?MerchantID=20214&AdID=
559760
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3. Pull Journalists with Video
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What are the two hottest online trends right now?
For my money, it’s online video and social media.
And the cool thing is, social media expert Don Crowther has just
posted a new free video revealing how his clients are combining
the two to generate a TON of traffic every month and make a LOT
of money. You can do the same thing they’re doing to attract the
attention of journalists who are searching online for people with
your expertise.
What’s really nice is that Don reveals his super simple, nothing-
fancy-needed, video creation strategy that lets you create
multiple videos in no time–maybe an hour tops.
He has made things even easier with a downloadable worksheet you
can use to brainstorm your video ideas and customize your own
traffic strategy.
Plus, Don’s giving away his list of exactly what you should buy
to put together your own video studio, no matter what your budget
is. Finally, someone is answering that key question for all of
us!
If you want to use social media to drive traffic, make money and
pull journalists to you, this video is a must.
Check out the driving traffic video here:
https://btconsulting.infusionsoft.com/go/vid3/a342/
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4. Why You Should Care About Klout
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If journalists are thinking of calling you, but want to find out
how influential you really are online, all they have to do is go
to Klout at http://www.Klout.com and plug in your Twitter handle
in the search box in the upper-right corner.
Klout will deliver your score, from 0 to 100.
This is quickly becoming the Number One site for measuring online
influence.
Previously, Klout based your score on your activity on Twitter
and Facebook. It recently added LinkedIn to its algorithm.
If you’re on LinkedIn, good for you. But are you using it to
connect with the right people, flaunt your expertise to your
target market, generate sales leads and raise your Klout score?
Let Wayne Breitbarth take you by the hand and walk you step-by-
step through the most important parts of LinkedIn. He was my
guest during the webinar on “Your LinkedIn Power Formula Part 2:
Advanced Strategies for Writing a Killer Profile, Cashing in on
Groups and Creating Company Pages.”
We recorded it, and I’m offering the video replay. Read more
about what he’ll teach you to do here:
http://publicityhound.com/linkedinpowerformulapart2.htm
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5. Confidence in Media Still Low
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A new Gallup Poll shows Americans’ confidence in newspapers and
television news rebounded slightly in the past year, having been
stuck at record lows since 2007.
The 28 percent of Americans who express a great deal, or quite a
lot, of confidence in newspapers and the 27 percent who say the
same about television news still lag significantly behind the
levels of trust seen through much of the 1990s and into 2003,
however.
Newspapers and television news rank 10th and 11th in confidence,
respectively, among the 16 institutions tested.
Read the results here:
http://www.gallup.com/poll/148250/Americans-Regain-Confidence-
Newspapers-News.aspx
The results of this poll demonstrate why social media is
paramount in a publicity campaign.
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6. Hound Quote of the Week
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Thanks to Publicity Hound Paula Daniel Peconic, NY, for this
quote about dogs:
“A dog is not ‘almost human,’ and I know of no greater insult to
the canine race than to describe it as such.”
–John Holm
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7. And at My Blog & Mobile Site…
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Mari Smith to share her Facebook ‘pot of glue’ Wednesday
http://publicityhound.net/?p=8764
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