How to Target Zip Codes

The Publicity Hound’s
Tips of the Week
Issue #528 Oct. 19, 2010

Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. How to Target Zip Codes

2. Sell Your Blog on Kindle

3. Columnist Needs Source

4. Thrive as an Expert in Any Economy

5. Speak on College Campuses

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blogs & Mobile Site…

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1. How to Target Zip Codes
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Don’t sweat it if you can’t get news about your book-signing,
political rally or the church bake sale into your local
newspapers, or onto TV or radio stations.

Today’s online event calendars make it so easy for you to find
people within your zip code who are looking for something to do
that you can sometimes draw more people to your events using
these calendars than you can with traditional media. And you’re
leaving money on the table if you aren’t using them.

Take EventCrazy.com, for instance. I went there just now to see
what’s happening within a 50-mile radius of my home.

I typed in my zip code, 53074, and found more than 15 events
during the next few months. They include a ghost walk in my city,
a Big Band music series, a bird and game breeders show, a holiday
art fair, an all-animal expo, Breakfast with the Reindeer,
Milwaukee Bucks basketball and two gun shows.

That’s how you target zip codes with your news. You make sure
your event is on all the relevant calendar sites where people can
search by zip code and even neighborhood.

I’ll explain which sites are better than others during today’s
webinar on “50+ Places Online to Promote Your Live & Virtual
Events to Reach Your Target Market & Pull Sell-out Crowds.”

It starts at 3 p.m. Eastern Time. If you can’t attend, sign up
anyway. You’ll receive the link to the video replay, the MP3 and
a handy checklist that includes all the sites I mentioned. Use it
as a cheat sheet the next time you promote an event.

Yes, plenty of these sites are for countries outside the U.S.

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2. Sell Your Blog on Kindle
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More than a year and a half ago, Amazon announced that it would
give bloggers the chance to sell their blogs to pay-per-view
readers who own Kindles.

I made a mental note to check it out and promptly forgot about
it. I saw somebody else mention it on a blog and assigned my
assistant the task of making my blog for sale on Kindle.

You’ll only make 30 percent of $2 per buyer. Amazon gets the
rest.

But the much bigger benefit is exposure on Amazon, where millions
of people shop every week and type keywords into the search box.
Unlike RSS feeds, which often only provide headlines, Kindle
blogs contain full text content and most images.

Learn more about how to get started at
https://kindlepublishing.amazon.com/gp/vendor/sign-
in/183-2751729-0963127

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3. Columnist Needs Source
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Columnist Dr. Mildred Culp needs a source who has hired a lot of
employees and independent contractors and can explain the
differences in hiring both types of workers.

Sources can be from any industry except high-tech or PR. Send
your response to Workwise@Comcast.net

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4. Thrive as an Expert in Any Economy
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Most non-fiction authors, speakers, consultants or experts never
begin to tap their financial potential, which is too bad because
there are often some relatively easy ways they can make a whole
lot more money and generate a whole lot more publicity in the
process.

You’re invited to a free telephone seminar to learn about the
proven tips for creating spin-off income streams based on your
book or expertise. Steve Harrison will explain how one non-
fiction author created over $720,000 a year in non-royalty
income, and seven other surprisingly easy strategies for quickly
making a quantum leap in your income as an author/expert. Too
many of these authors and experts call me singing the blues when
a book doesn’t sell, or they’re speaking to near-empty rooms when
they host their own training sessions. I’m promoting this call as
a compensated affiliate.

To register, go here now:
http://www.yourquantumleap.com/callthree/?10011

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5. Speak on College Campuses
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These are grim times for professional speakers. But they don?t
have to be, if you know how to tweak your topic for the college
market.

-A speaker who trains corporate executives on leadership can
take the fundamental points of the presentation and teach college
students how to be leaders, whether it?s within their
fraternities or sororities, student government or special-
interest groups on campus.

-An expert on corporate recruiting and retention can teach
college fraternities and sororities how to recruit and retain
members. Greeks, by the way, have their own budgets for hiring
speakers, yet another recession-proof pot of money.

-Speakers who specialize in motivating corporate audiences as
convention keynoters can take their message to college campuses,
where motivational speakers are in high demand.

-Diversity trainers who target corporate America can teach
college faculty, staff and students about diversity. At a four-
year college, a kid from the inner city and a farm kid from
Kansas can suddenly find themselves roommates, with all kinds of
potential problems.

Those four topics are among 17 categories of topics that are in
demand at colleges, universities, two-year colleges and tech
schools. James Malinchak, “King of the College Speaking Circuit,”
will review them all during a teleseminar at 3 p.m. Eastern Time
on Tuesday, Oct. 26.

His teleseminar will also include a look at how speaking at
colleges can generate fabulous publicity without you lifting a
finger, because the colleges do all the PR for you.

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6. Help This Hound
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Dr. Robert Kotler of Beverly Hills, Calif., author of Secrets of
a Beverly Hills Cosmetic Surgeon, writes:

“We are eager to increase the number of email addresses to which
we send our “Tip of the Month,” short, snappy tidbits about
looking good and younger.

“It’s not a solicitation for patients, just honest advice from an
expert. Our target for the newsletter is women, 20s to 60s. The
list is compiled from patients who have had surgery with us,
prospective patients who have inquired about our services but
have yet to come, and a group that consulted with us but never
proceeded to have our services. Also, patients give us the emails
of friends. Currently, our list is over 4,000 and includes out-
of-town people.

“Any ideas on how we can ethically, and without cost, grow our
in-house email list? My website is at
http://www.RobertKotlerMD.com ”

The Publicity Hound says:

OK, Hounds, I see one problem with how Dr. Kotler is publishing
the tips. Let’s see who else can spot it. What should he be doing
differently, and what else can he be doing to build his email
list? Post your comments to my blog at
http://publicityhound.net/?p=7206

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7. Hound Joke of the Week
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Guys are like dogs. They keep coming back. Ladies are like cats.
Yell at a cat one time, they’re gone.

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://publicityhound.com/dogjokebook/

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8. And at My Blogs & Mobile Site…
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You can now sign up to receive email notifications every time I
publish a new blog post. Submit your email address to “Subscribe
to Email Updates” on the right side of my blog at
http://www.PublicityHound.net

Here are posts from the last seven days, great for retweeting:

7 things that can kill your event before it begins
http://publicityhound.net/?p=7197

Triple A’s magazine reviews travel, food books & more
http://publicityhound.net/?p=7187

9 ways to spy on your competitors online
http://publicityhound.net/?p=7177

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Joan Stewart
The Publicity Hound

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