The Publicity Hound’s
Tips of the Week
Issue #622 June 16, 2012
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. How to Promote a Press Release
2. Dream Big, Authors
3. New Posts at My Blog
4. Hound Quote of the Week
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1. How to Promote a Press Release
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When you write a press release and post it to your website, or to
one of the paid distribution sites, you see an immediate bump in
traffic.
Then, as the months wear on, the traffic that comes directly from
that release can slow to a trickle.
Don’t let your press release do all the work! Here’s how you can
drive more traffic to it:
–In your Google profile, create a link that leads people to the
page where they can see all your press release titles, or to your
online pressroom where they can find your releases.
–Link to the release when you answer a question on LinkedIn, if it
includes helpful tips that tie into the topic.
–Link to your releases from individual blog posts, when the topic
is a good fit. Also, in the margin of the blog, link to the page
that has all your press release titles.
See how easy?
I’ve compiled a list of 30 other ideas, and I’ll explain them all
when I host the webinar, “33 Ways to Promote Your Press Releases”
from 3 to 4:30 p.m. Eastern on Thursday, June 21. I’m recording it,
and if you can’t attend live, I’ll send you the link to the video
replay and all the bonuses.
This one will sell out fast, and I have a limited number of “seats”
on the line. Register now at
http://publicityhound.com/publicity-products/marketing-
tapes/33waystopromoteyourpressreleases.htm
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2. Dream Big, Authors
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I’ve been sharing affiliate links to Jack Canfield’s terrific
series of free videos for authors. They include a variety of tips
on how to target like a laser beam on success.
Jack says that if you’re writing a book, you shouldn’t just think
of selling a lot of books. You should dream really big and set your
sites on the New York Times Best Sellers list.
This, from a guy who’s first “Chicken Soup” book proposal was
rejected by 140 publishers. He and Mark Victor Hansen never gave up
and went on to sell more than 500 million books in print and launch
47 books that have hit the New York Times Best Sellers list.
Whether your book right now is just a dream, a
still-to-be-completed manuscript, or a published reality, you won’t
want to miss hearing about Jack’s story and his other tips for
never giving up, which he’ll share during a free teleseminar on
Tuesday. Learn more about what he’ll discuss and register at
http://publicityhound.net/go/jack-canfield-teleseminar/
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3. New Posts at My Blog
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How to segment customers with a simple infographic
http://publicityhound.net/?p=11607
Speaker/author with Parkinson’s needs publicity ideas
http://publicityhound.net/?p=11570
Dog Tweets: 4 tips for writing an effective bio
http://publicityhound.net/?p=11623
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4. Hound Quote of the Week
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“It’s not the size of the dog in the fight, it’s the size of the
fight in the dog.” — Mark Twain
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few good
laughs: http://publicityhound.com/dogjokebook/
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http://www.linkedin.com/in/publicityhound
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Permission to Reprint:
You may reprint any items from “The Publicity Hound’s Tips of the
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the following paragraph:
Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”
If you like these tips, please pass them on to your friends,
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Joan Stewart
The Publicity Hound
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