How to Find PR Clients

The Publicity Hound’s
Tips of the Week
Issue #628 July 7, 2012

Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. How to Find PR Clients

2. Tweet. Rinse. Repeat.

3. New Posts at My Blog

4. Hound Video of the Week

This Week in the Hound House:

My sisters and I made 19 “flower plates,” the garden art I told
you about. Next week, I’ll link to a blog post with step-by-step
instructions and photos for you crafters and gardeners.

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1. How to Find PR Clients
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When Linda Jay Geldens attended a computer conference and saw an
internal newsletter on a table at the back of the room, she
cringed when she saw it riddled with typos.

She circled all the mistakes in red and made an appointment to
talk with the newsletter’s editor.

As she slid the heavily edited newsletter onto his desk, she said
brashly, “You need me.”

He agreed and hired her immediately. For more than a year, she
edited the newsletter for the company, Apple.

Do you wait for business to come to you? Or do you come right out
and ask for clients like Linda does?

She finds clients other clever ways, which she explains in the
guest post she wrote for my blog at
http://publicityhound.net/?p=11819

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2. Tweet. Rinse. Repeat.
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Don’t assume that all your followers on Twitter are reading your
tweets as soon as you post them–or at all.

I have a lot of followers in Australia, for example, and the
Publicity Hounds Down Under are in a time zone that’s 14 hours
ahead of me.

That’s why I’m starting to rewrite tweets so that slightly
different versions go out eight, 10 or 14 hours after I publish
the original versions.

Unless you’re on someone’s Twitter list, and they import that
list into Hootsuite or Tweetdeck, chances are good they can miss
your tweets.

Not on Twitter yet? It isn’t too late. You can access the webinar
replay of a how-to guide for Twitter newbies at
http://publicityhound.com/publicity-products/marketing-
tapes/twitterforbeginners.htm

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3. New Posts at My Blog
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How to Find Your Next PR Client: Just Ask
http://publicityhound.net/?p=11819

Wisconsin talk radio show looking for guests
http://publicityhound.net/?p=11823

Dog Tweets: 4 ways to discover more about your audience with
social media
http://publicityhound.net/?p=11842

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4. Hound Video of the Week
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With summer upon us we all want to look our best. Watch this
video and see how a dog gets in shape!
http://www.youtube.com/watch?v=0-9EYFJ4Clo

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/