The Publicity Hound’s
Tips of the Week
Issue #667 Nov. 24, 2012
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Host Webinars for Your Clients
2. Steal 17 Story Ideas and Pitch
3. New Posts at My Blog
4. Hound Video of the Week
This Week in The Hound House:
Bogie has an eye infection–which appeared right after we started
going to the dog park. No more fetching filthy tennis balls that
other dogs have had in their mouths. Yech. Next time, we’ll take
our own.
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1. Host Webinars for Your Clients
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Coaches, mentors, authors, speakers and trainers: Offer webinars
to your clients, customers and followers.
Most of your competitors aren’t doing this yet, and it will make
you really stand out as someone who adds value. Here are some
ideas to consider:
–Publicity Hounds, offer a webinar for bloggers, journalists and
others so you can teach them about an emerging trend in your
industry.
–Speakers and trainers, do follow-up training with your
audiences via webinars. Let them ask questions about things
you’ve taught them to implement.
–Authors, use webinars to build the buzz just before a book
launch. Or during the launch, so readers can discuss your book
and ask you questions about it.
–Experts, host a paid webinar, record it, and sell the video
replay afterward, like I do. This is very fast way to create
video products. Trust me when I tell I can pull this off even
though I don’t have a technical bone in my body.
Learn how you can do it, too. Join me for the two-part training
series “How to Host Webinars and Sell Them as Profitable
Products” from 4 to 5:30 p.m. Eastern Time on Wednesday and
Thursday, Nov. 28 and 29. Register anyway if you can’t attend
live because I’ll send you the video replays and all the bonuses
within 72 hours after the second call.
We still have a few $10 coupons left, so there’s still time to
save on registration. Type the word WEBINAR into the coupon code
box.
Important: If you register, you must “save your seat” twice in
GotoWebinar so you can attend both sessions. Full instructions
are on the thank-you page.
Register at
http://publicityhound.com/publicity-products/marketing-
tapes/howtohostwebinars.htm. If you’re still not sure if this is
for you, red my blog post on “9 ways to use webinars for PR, to
make money, save time” at http://publicityhound.net/?p=13394
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2. Steal 17 Story Ideas and Pitch
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From now until the end of the year, you’ll start seeing “The Best
__________ of 2012” and “The Worst ___________ of 2012” blog
posts, articles and news stories in newspapers and on TV.
Examples:
–The 5 Best Notebooks of 2012.
–The Worst PR Gaffes from This Year.
–The 10 Best Software programs of 2012.
The media LOVE these lists. So do people looking for great
content to share on the social media sites.
I’ll bet you can come up with your own list and pitch it to
journalists or bloggers. That’s just one of 17 ideas I’ll be
sharing when I’m a guest on SocialBuzzClub’s free webinar from 2
to 2:45 p.m. Eastern Time on Thursday, Nov. 29. It’s called “17
Story Ideas You Can Pitch for Publicity” and I’ll even share a
formula on how to pitch your ideas.
Don’t miss this one. These ideas will come in handy when you need
publicity and the idea well is dry. Register at
http://publicityhound.net/go/socialbuzzclub/
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3. New Posts at My Blog
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Increase your Facebook fan reach with “Get Notifications”
http://publicityhound.net/?p=13430
9 ways to use webinars for PR, to save money, save time
http://publicityhound.net/?p=13394
Dog Tweets: How to be an ideal guest blogger
http://publicityhound.net/?p=13437
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4. Hound Video of the Week
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You’ll love this dog and his Million-Dollar Smile:
http://www.youtube.com/watch?v=FfgmngYqK4A
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/
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