The Publicity Hound’s
Tips of the Week
Issue #600 March 27, 2012
Publisher: Joan Stewart
=========================================
“Tips, Tricks and Tools for Free Publicity”
===================================
In This Issue
===================================
1. Help Reviewers Find Your Book
2. Promote Your “Appearances”
3. Great Example of “Appearances”
4. Kotex’s Clever Pinterest Campaign
5. Hound Video of the Week
6. And at My Blog & Mobile Site
7. The Publicity Hound’s Appearances
=====================================
1. Help Reviewers Find Your Book
=====================================
Right now, thousands of readers are searching for a book to read
on their spring vacation, or a book that helps them grow a
business, or a cookbook that shows them how to whip up an omelet,
or the perfect title for a little bedtime reading.
They’re at sites like Goodreads.com and Shelfari.com, poring over
book reviews and recommendations from their friends and total
strangers.
Are readers buzzing about your book?
Not if you haven’t visited these sites, created an author profile
and let people know what you’ve written. Shelfari, for instance,
lets readers influence their peers by rating and discussing books
online. Readers can join online book groups and interact with
authors whose titles they love.
Goodreads and Shelfari are only two of dozens of online
communities where authors can find millions of readers searching
for a book to enlighten or entertain them. Confused about which
sites are best for you? Join me at 3 p.m. Eastern Time on
Thursday, March 29, when I host the webinar “Where to Find
Millions of Readers Online to Review, Recommend & Buy Your
Books.”
You’ll learn about the biggest and best online book review sites,
online book clubs, web-based book discussion groups–and which
ones are best for poetry.
As a bonus, I’ll even throw in a list of several excellent forums
and listservs where publishers and authors can learn about
writing and publishing. And I’ll show you where to find a network
of nearly 2,000 book bloggers and book reviewers.
Register here even if the time is inconvenient because you can
get the video replay and the other downloads and bonuses:
http://publicityhound.com/publicity-products/marketing-tapes/bookreviewsites.htm
===================================
2. Promote Your “Appearances”
===================================
Speakers, trainers, consultants, authors and anyone who speaks
before groups:
Stop promoting your events as “speaking engagements” or “training
sessions” or “author lectures.” That’s what ordinary speakers do.
Celebrities promote their “appearances.”
I learned that trick from Tom Antion, who hosted two fabulous
free webinars recently chock full of tips on how to generate the
maximum publicity and fees for any appearance, even when meeting
planners ask you to speak for free. Yep, you can speak for free
and walk away with mountains of publicity and money in your
pocket. The replay of that webinar is at
http://budurl.com/antionwebinar3
But what about if you’re asked to speak at a fund-raiser for a
good cause? No problem, Tom says. Watch the replay of his webinar
“How to do a Lot of Good and Make a Fortune Speaking at Fund-
raisers” at http://budurl.com/antionwebinar2
Starting today, “Where to See & Hear The Publicity Hound,” a
section of this newsletter, now becomes “The Publicity Hound’s
Appearances.”
======================================
3. Great Example of “Appearances”
======================================
Now that you’re calling your speaking engagements appearances,
take a cue from Robin Sullivan of Fairfax, VA., a small press
publisher and publicist.
She has an “Appearances” tab at her blog. It’s chock full of
upcoming appearances, articles, podcasts, and even events she has
attended. I think it makes her look in-demand, a major player in
her niche, an authority and even a celebrity. Take a look:
http://write2publish.blogspot.com/p/abc.html
======================================
4. Kotex’s Clever Pinterest Campaign
======================================
Kotex–makers of tampons, pads and pantiliners–has created a
cool campaign on Pinterest, the wildly popular social media site
that lets you “pin” photos to a digital pinboard.
Kotex identified 50 inspiring women, looked at their Pinterest
boards to identify what inspired them, and then created a
customized gift that tied into each woman’s inspiration. But
before each woman could receive her gift, she had to “repin” a
photo of the wrapped gift on Pinterest.
Almost every woman participated. After each woman’s gift was
hand-delivered to her doorstep, many tweeted about the gifts,
pinned more photos on Pinterest and shared on Facebook, Twitter
and their blogs. The campaign received more than 694,000
impressions. Watch this fast-paced, colorful video that explains
more: http://www.youtube.com/watch?v=UVCoM4ao2Tw&sns=tw
Not on Pinterest yet? You’re missing out on a lot of fun and a
powerful way to pull people to your website by using beautiful
images. Learn more about how to get started here:
http://publicityhound.com/publicity-products/marketing-tapes/pinterest.htm
====================================
5. Hound Video of the Week
====================================
Here’s what happens when a singer and pianist goes away for a few
hours and leaves the dog behind:
http://www.youtube.com/watch?v=5we2rAggjas
Thanks to Publicity Hound Tracey Bennett of Honolulu, HI, for
this video.
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor at
http://publicityhound.com/dogjokebook/
======================================
7. And at My Blog & Mobile Site…
======================================
Great content for retweeting:
Career counselors, lawyers: Join the Facebook password debate
http://publicityhound.net/?p=10816
Dog tweets: How to write a hip-hop press release
http://publicityhound.net/?p=10839
Share Your Two Cents