The Publicity Hound’s
Tips of the Week
Issue #663 Nov. 10, 2012
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Find a Reporter’s Email Address
2. Link to Facebook from LinkedIn
3. New Posts at My Blog
4. Hound Video of the Week
This Weekend in The Hound House:
I’m digging through my stuff to find the yellow foam Cheesehead
hat, one of the door prizes I’ll be giving away on Thursday when
I present two sessions on publicity and social media for the PRSA
Central Iowa Chapter in Des Moines. Register at
http://www.prsaciowa.org/. Do you think the winner will end up
selling it on eBay?
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1. Find a Reporter’s Email Address
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Use social media sites to build the relationship with
journalists, you’ve heard me preach.
If you’ve already done that on a site like Twitter, and you want
to pitch her/him, you can come right out and ask, “Do you welcome
pitches here?”
But let’s say you have a time-sensitive story idea and you
haven’t connected with the journalist at all on social media. You
need to email her/him NOW, when news is breaking, but you can’t find
her email address. What do you do?
Start by Googling her name. Here’s a fictional example of how I’d
search:
Mary Smith + Forbes columnist + email
If that doesn’t work, I have six other ideas for easy ways to
find a journalist’s email address, including one terrific
resource for advanced sleuths.
Read about them at my blog at http://publicityhound.net/?p=13092
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2. Link to Facebook from LinkedIn
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If people are interested enough in you to spend time reading your
LinkedIn profile, they might want to take advantage of all that
super content you’re sharing on your Facebook Page. Tell them
where to find you!
Here are two things I do on my LinkedIn profile:
–LinkedIn lets you insert three links into your profile. I
include a link to my Facebook page.
–I also include the link within the last paragraph of the text
in my profile: “Contact me at JStewart@PublicityHound.com or call
262-284-7451. I’d love to hear from you. Or meet me on my
Facebook page at http://www.facebook.com/publicitytips where you
can ask a question or share a tip.” Notice I didn’t just tell
them to Like the page. I tell them exactly what I want them to
do: Talk to me.
I shared more than two dozen other tips during the webinar I
hosted Thursday on “35 Ways to Promote Your Facebook Page.” The
download link for the video replay and all the bonuses will be
emailed, later today or tomorrow, to everyone who registers for
the call. It isn’t too late. Register at
http://publicityhound.com/publicity-products/marketing-tapes/35WaystoPromoteYourFacebookPage.htm
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3. New Posts at My Blog
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Like these? Share these:
7 easy ways to find a journalist’s email address
http://publicityhound.net/?p=13092
How to score maximum publicity in minimum time
http://publicityhound.net/?p=13285
Dog Tweets: 25 Twitter accounts to help you get published
http://publicityhound.net/?p=13258
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4. Hound Video of the Week
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Meet Meysi, quite possibly the world’s smallest dog, about the
size of a soda can.
http://laughingsquid.com/meysi-may-be-the-worlds-smallest-dog-
about-the-size-of-a-soda-can/
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/
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