Facebook’s 20 Changes Last Year

The Publicity Hound’s
Tips of the Week
Issue #680 Jan. 12, 2012
Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. Facebook’s 20 Changes Last Year

2. If You Missed Danny Iny…

3. New Posts at My Blog

4. Hound Video of the Week

This Weekend in the Hound House:

My good friend Dan Janal of PRLeads.com is accepting my challenge
for tonight’s game between the Green Bay Packers and the San
Francisco 49ers. Dan lives in Minnesota but part of his heart is
still in San Francisco. Hence, the bet. If the 49ers win, I send
him cheese. If the Packers win, he sends me Ghiradelli chocolate.
My favorite quote about chocolate: “The 12-step chocoholics
program: Never be more than 12 steps away from chocolate!”

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1. Facebook’s 20 Changes Last Year
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Someone at a breakfast meeting yesterday said he was amused by an
infographic I shared last week on Facebook.

It says, “How to make money from Facebook: 1. Just go to Account
Settings. 2. Press ‘Deactivate your account.’ 3. Go to work.”

That’s what some Publicity Hounds say they’ve done because of the
constant changes on that site. If you’re still using Facebook,
especially for business, you might want to review the list of “20
Changes Facebook Made In 2012 That Impacted Marketers.”

It’s a handy reminder of some of the things you can do that you
might have forgotten, like target specific content to specific
audiences, use the Pinned Posts feature that lets you display a
post prominently at the top of your Timeline for up to 7 days,
the Facebook Gifts option, and the Milestones option that lets brands
provide historical context to their Pages.

Most of the changes, not surprisingly, are new ideas Facebook
introduced on how you can advertise.

At the end of the list, you can opt in for three free videos on
Facebook strategy. I haven’t seen them, but any additional
Facebook training never hurts.

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2. If You Missed Danny Iny…
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If you weren’t able to join Danny Iny and me for Thursday’s
webinar on “The Brutally Honest Truth About What It’s REALLY Going to
Take to Build a Thriving Audience and Business Online in 2013,” you
can catch the replay at two times today: 10 a.m. and 3 p.m. Eastern.

Set aside about 90 minutes for this one. The short exercise he
illustrates about how to set yourself apart from all your
competitors is fabulous. And I got wonderful feedback from many
of the several hundred Publicity Hounds who signed up for the call.

It will not be available for download, so be sure to catch it
today.

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3. New Posts at My Blog
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Why growing a big audience doesn’t mean big publicity

Dog Tweets: How Internet radio can increase your site’s traffic

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4. Hound Video of the Week
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Thanks to Publicity Hound Dan Poynter of Santa Barbara, Calif.,
for tipping us off to these hysterical dog cartoons by Mark
Parisi. Don’t jump ahead and look at all of them. I’ll be
including the links here periodically this year, so make it a
surprise.