Don’t Wait to Target a Market

The Publicity Hound’s
Tips of the Week
Issue #604 April 14, 2012

Publisher: Joan Stewart

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“Tips, Tricks and Tools for Free Publicity”

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In This Issue
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1. Don’t Wait to Target a Market

2. Your Reach on Pinterest

3. At My Blog & Mobile Site…

4. Hound Video

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1. Don’t Wait to Target a Market
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The time to start targeting a market is not a month before you’re
launching a publicity campaign.

That’s what too many people do.

Then, when they send a press release or a marketing message, it’s
usually “I want to sell you something.”

The right way to do it is to start a minimum of six months before
you’re ready to launch or, preferably one year.

You need that much time to research your target market which
includes journalists. You also need to search for likely
customers online and offline, help them solve their problems for
free, and earn their trust and loyalty BEFORE you publicize
something and ask for the sale.

I explained the three critical steps during the webinar I hosted
Thursday on “The 3-Part Formula for Finding & Capturing Your
Target Market.” If you missed it, you can find the replay here:

http://publicityhound.com/ontargetpublicityvideo.htm

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2. Your Reach on Pinterest
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Thanks to Publicity Hound Anne Roos for sharing a helpful tool
called PinReach, a free program that provides analytics and
tabulates your overall score and reach on Pinterest.

You can find it at http://www.PinReach.com.

Not pinning yet? Pinterest is the third largest social media
site, and people who pin correctly are reporting it’s a fast, fun
way to share, publicize and sell.

Learn more here:
http://publicityhound.com/publicity-products/marketing-tapes/pinterest.htm

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3. At My Blog and Mobile Site
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9 ways to use Meetup.com in a publicity campaign
http://publicityhound.net/?p=11054

Dog Tweets: 10 most common things being pinned on Pinterest
http://publicityhound.net/?p=11049

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4. Hound Video
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The French Bulldog puppy that can’t roll over:
http://www.youtube.com/watch?v=5L28TM48bF0

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/