The Publicity Hound’s
Tips of the Week
Issue #583 Nov. 29, 2011
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Create a Top 10 List
2. Cyber Monday Sale Ends Tonight
3. Powerful Twitter Tip
4. Attract Kindle & Nook Readers
5. Promote a Microsoft Office Book
6. Hound Video of the Week
7. And at My Blog & Mobile Site…
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1. Create a Top 10 List
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Give your publicity campaign a big push at the end of the year by
creating a “Top 10” list that ties into your topic or area of
expertise.
The media and bloggers love these lists.
They can be controversial, thought-provoking, educational or just
plain fun. Your list can be the “best of” or “worst of” whatever
topic you choose for either 2011 or 2012.
Examples:
–The Top 10 Website Mistakes People are STILL Making in 2011
–The Top 10 PR Blunders of 2011
–The Top 10 Social Media Time-Savers of 2011
–The Top 10 Careers for 2012
–The Top 10 Best Cities for Families in 2012
–The Top 10 Worst Cities for Singles in 2012
When you’ve created your list, write a press release. Offer to
write a guest blog post. Include it on your Facebook page and tag
other pages that would be interested. Tweet it. And Share it on
LinkedIn.
Your list doesn’t even have to be in text format. It can include
photos only and you can turn it into a slideshow.
By the way, I’m compiling my annual “Best of The Publicity
Hound’s Tips of the Week of 2011,” my annual gift to you. Feel
free to regift it to your friends, followers and fans. It will be
ready by mid-December.
If you missed any books from the past six years, you can find
them at https://publicityhound.com/publicity-products/free.html
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2. Cyber Monday Sale Ends Tonight
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You blew the doors off the doghouse during my Black Friday sale
over the weekend.
But several Publicity Hounds who took a long weekend off missed
it, and they asked if I’d extend it through Cyber Monday.
I did. And I’m giving you and other ezine readers one more extra
day to grab a big 40 percent discount for any products you order
from my website at http://publicityhound.com. The discount
goes away at 11:59 p.m. tonight.
If you’ve been eyeing my video replays of webinars, or CDs,
ebooks or special reports, claim them now at
http://publicityhound.com. To get the discount, type the word
“black” into the coupon box, hit “apply,” and check out.
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3. Powerful Twitter Tip
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Thanks to Amy Porterfield, a social media strategist, for this
powerful tip about how to drive more traffic and leads from
Twitter to your website.
Twitter now lets you add a second URL to your profile.
In addition to linking to her website, Amy links to an opt-in
page where people can give her their email address in exchange
for a replay of a Facebook webinar.
You can watch her short video here to see how she does it:
http://www.amyporterfield.com/2011/11/how-to-get-more-leads-on-
twitter/
The secret to Twitter is writing tweets that encourage people to
do what you want them to do: click on a link and opt in to a
freebie, or hit “Reply,” or retweet your message, or watch a
video.
If you’re already tweeting but you don’t understand how to gain
traction, check out “Twitter for Beginners: A Step-by-Step,
Can’t-Fail System for Experts and Influencers (and Those Who Want
to Be).” It’s a replay of a webinar I hosted several months ago
in which I demonstrate how to use Twitter to establish your
credibility, influence your followers, share great content and
attract the types of people who need your products and services.
Take advantage of the 40 percent discount until 11:59 p.m.
tonight at
http://publicityhound.com/publicity-products/marketing-
tapes/twitterforbeginners.htm
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4. Attract Kindle & Nook Readers
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One of my goals for next year is offering most of my special
reports, ebooks and transcripts available to Publicity Hounds who
want to read them on the Nook and Kindle.
You should, too. If you don’t have any information products yet,
you can create them fairly quickly.
Ebook sales grew 177 percent last year. Amazon now sells 143
ebooks for every 100 hardcover books they sell, and that includes
hardcovers not available in ebook format.
Barnes & Noble, which sells the Nook, now accounts for at least
20 percent of ebook sales.
You can take an existing hard cover book and convert it to an
ebook. Or, create your ebook from scratch.
If you don’t have time to do it yourself, outsource the work to a
virtual assistant or one of the many subcontractors on sites like
ODesk.com and Elance.com.
During two free webinars I hosted this year, guest expert Daniel
Hall gave step-by-directions on how to format books for the
Kindle and Nook, or create them from scratch.
You can access the free video replay about the Nook at
http://realfastbook.com/joannook.html
Access the free video replay for the Kindle at
http://www.realfastbook.com/joanweb.html
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5. Promote a Microsoft Office Book
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This week, six Publicity Hounds have tips for Karin Rex of
Lansdale, Pa., who needs tips on how to publicize her book,
“Microsoft Office 2010 Demystified.”
From Cheryl Pickett:
“This book sounds like a good one to try to sell in bulk. If
there are any local business supply stores or even computer
service shops left near you (as opposed to Office Max), see if
you can partner on a live event. They would sponsor and purchase
a book for everyone who attends. You could speak on a specific
skill and highlight the fact that the store sells the software
etc.”
From Janine Gregor:
“Promote the book in a tongue-in-cheek way, by saying, ‘Think you
know all there is to know about Office 2010?’ or ‘Are you really
sure you’re using all of Office 2010 to its full potential?’ or
‘Test Yourself. Pass our Office 2010 quiz for bragging rights.’
And then, offer a fun quiz on a sales page (directed from your
third party social media sites), which allows people to purchase
the book directly from that page.”
From Ileana Kane:
“Create a whole list of vertical markets when you do your
brainstorming. Shoot for a list of 30…Sponsorships are a great
way to go because there are many companies that have budgets to
buy books ‘by the truckload.’ Once you get your vertical markets,
it will be simple to create lists of sponsors that you can go
to.”
The Publicity Hound says:
Read all the responses to last week’s “Help This Hound” question
at http://publicityhound.net/?p=9806
Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.
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6. Hound Video of the Week
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Thanks to Publicity Hound Jacqueline Simonds of Reno, NV, for
these eight videos that show sheer joy, yelps of delight and lots
of tail-wagging as these four-legged hounds welcome home their
owners from Iran and Afghanistan. (This’ll cheer you up if you’re
having a really bad day.)
http://www.mentalfloss.com/blogs/archives/40324
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
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7. And at My Blog & Mobile Site…
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7 reasons to embrace nasty comments at your blog
http://publicityhound.net/?p=9783
Cool PR finds and other tweets from this past week
http://publicityhound.net/?p=9820
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