The Publicity Hound’s
Tips of the Week
Issue #549 April 5, 2011
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Betty Boop, Minnie Mouse & Me
2. USA Today Adds Women Bloggers
3. How to Create a Facebook Link
4. Snazzy Graphics Package
5. Follow Me on Quora
6. Hound Video of the Week
7. And at My Blog & Mobile Site…
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1. Betty Boop, Minnie Mouse & Me
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One of the questions a professional speaker and trainer never
wants to hear is, “What’s wrong with your voice?”
My friends in the Wisconsin chapter of the National Speakers
Association started asking that more than a decade ago.
Every time I spoke, on stage and off, they could hear me
straining, almost as though I was tightening my throat muscles.
I felt it, too, and tried everything I could to make the words
come out smooth, but to no avail.
The voice coaches were beside themselves.
“You talk lazy,” one coach kept chastising me. “Use your
diaphragm when you talk.” So I signed up for a series of voice
coaching lessons with her. They didn’t help either.
An ear, nose and throat specialist examined me and couldn’t find
anything wrong. She concluded it was a mild case of acid reflux,
even though I didn’t have any of the symptoms.
She referred me to a physical therapist for voice. That
coaching, which included a series of voice exercises three times
a day, didn’t work either.
After an army of voice coaches, physical therapists, plus a small
fortune spent on expensive throat spray, Throat Coat teabags,
CDs, tapes, books and other sources of information on how to
improve my voice, I gave up in frustration. Nothing worked.
Finally, I know what’s wrong with my voice. Read about my
diagnosis and what it means for you:
http://publicityhound.net/?p=8142
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2. USA Today Adds Women Bloggers
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USA TODAY has launched five new blogs by top women writers, now
appearing at http://YourLife.USAToday.com
Topics include:
–Family, friends and relationships
–What beauty really means.
–Why sleep is important to women’s health
–How to achieve work/life balance
–Skin care, weight, hair care, new products, tempting trends and
celeb news.
Read more about the blogs here:
http://www.editorandpublisher.com/Headlines/usa-todays-your-life-
debuts-women-bloggers-64713-.aspx
If you think your story is a good fit, don’t pitch the bloggers
until you know what you’re doing. Patsi Krakoff and Denise
Wakeman show you how to research bloggers, pitch a story they’ll
love and offer enticing extras that will make them say yes. They
were my guests during a teleseminar I hosted on “How to Pitch the
Best Bloggers & Create a Publicity Explosion” at
http://publicityhound.com/publicity-products/marketing-tapes/pitch_bloggers.htm
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3. How to Create a Facebook Link
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You’ve written a fabulous status update for your Facebook fan
page, and you want to share the link on other social media sites,
or in your newsletter.
But you don’t want to give people the URL to the fan page, and
then force people to hunt for the status update on the Wall. What
do you do?
You share the unique link for the status update, of course. But
Facebook doesn’t make it easy to find unless you know where to
look.
Simply click on the time stamp below the status update. It might
say something like “9 hours ago” or “Saturday at 8:52am.”
After you click, go to the browser window, and cut and paste the
link.
That’s an opportunity a lot of Facebook page administrators don’t
know about. Learn about a dozen others in the replay of the
webinar “12 More Ways to Avoid Missed Opportunities on the New &
Improved Facebook” at
http://publicityhound.com/publicity-products/marketing-
tapes/facebook12ways.htm
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4. Snazzy Graphics Package
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If you’re like me, you rush over to one of the stock photo
services when you need a graphic for your website, blog, a press
kit, a sales page, or a Facebook Note.
But even at a buck or two each, you can burn through your credits
quickly.
I just discovered a really snazzy graphics package where can buy
a boatload of graphics for next to nothing. Read about it at my
blog, and see some of the samples, at
http://publicityhound.net/?p=8096
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5. Follow Me on Quora
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This past week, I answered several questions on Quora.com,
including:
–How do you increase the number of Likes and comments on a
Facebook Fan Page?
–How do you tell if someone is an expert?
–How do you find funny video, pictures and articles online to
share at the social media sites?
Read my answers and follow me on Quora at
http://www.quora.com/Joan-Stewart-1
Quora is quickly becoming one of the premiere websites to find
experts who can answer questions on almost any topic.
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6. Hound Video of the Week
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Thanks to Publicity Hound Kathleen Mahan of San Juan Capistrano,
Calif., for this funny video of two dogs sitting at a table and
eating food off plates, using silverware, and wiping their mouths
with napkins. It’s almost seven minutes long. If you don’t have
time to watch the whole thing, at least catch the first few
minutes. More than 2.2 million people have seen it on YouTube:
http://www.youtube.com/watch?v=EVwlMVYqMu4&feature=player_embedded#at=216
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
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7. And at My Blog & Mobile Site…
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With apologies to Betty Boop, I’m finding my voice
http://publicityhound.net/?p=8142
Add visual pizzazz with this versatile graphics toolkit
http://publicityhound.net/?p=8096
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http://www.twitter.com/PublicityHound
Join my Facebook Fan Page:
http://www.facebook.com/publicitytips
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http://www.linkedin.com/in/publicityhound
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Joan Stewart
The Publicity Hound
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