The Publicity Hound’s
Tips of the Week
Issue #586 Dec. 20, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. Best of 2011 Ebook
2. Add Skills to Your LinkedIn Profile
3. Guest Host a Radio Show
4. Thanks for Completing My Survey
5. Master Facebook Changes in 3 Steps
6. Hound Video of the Week
7. And at My Blog & Mobile Site…
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1. Best of 2011 Ebook
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Your contributions to this newsletter are what keeps me going,
and this is the time of year to say thanks.
Every year, I do that by excerpting 24 tips from the past year,
including some that have generated the most response from
readers, and compiling them into a free ebook.
Here are several ways to use “The Best of the Publicity Hound’s
Tips of the Week of 2011.”
–Regift it to your friends, clients and business associates.
–Share it on the social media sites.
–Speakers, use my tips in your presentations, and include this
link in your handouts so your audience can download it, too.
http://publicityhound.net/?p=9935
–Authors, use my tips in your books.
–Write a blog post and comment on one or more of my tips, and
please include the link.
–Go to a LinkedIn group and start a discussion on something
within the book.
–Save it to your hard drive, in a safe place, so you can dig it
out in a week or two when you’re creating a strategy for 2012.
For a full list of everything that’s included in the book, go to
my blog at http://publicityhound.net/?p=9935
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2. Add Skills to Your LinkedIn Profile
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One of the items in my “Best of The Publicity Hound’s Tips of the
Week” ebook lists six places online where you can find your
profile so you can update it.
One of those is LinkedIn. If you’re editing your profile, it’s a
perfect time to also add skills you might have acquired since you
wrote it originally, or skills you might have forgotten about.
LinkedIn emailed me a few weeks ago and suggested four skills I
should add to my profile.
Why add skills? Because those keywords are what other LinkedIn
users might be typing into the search box when they’re looking
for job candidates, speakers, consultants, coaches, joint venture
partners or news sources.
Wayne Breitbarth, one of the foremost experts on LinkedIn, has a
three-part strategy for creating an influential circle of
contacts who are like gold. He explained it during a webinar I
hosted with him earlier this year. You can access the video
replay at
http://publicityhound.com/linkedinpowerformulapart2.htm
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3. Guest Host a Radio Show
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This is the time of year when radio stations are scrambling to
find guest hosts.
And even though chances are slim that you’ll be chosen for the
gig if you don’t have any radio experience, it’s worth trying.
Talkers magazine says the holiday season creates a bonanza of
fill-in work. This year, the Christmas holidays coincide with a
big election cycle, which creates even more pressure to keep
stations on track.
Bill White, program director of WGN in Chicago, says he equates a
fill-in host to someone hosting a dinner party in someone else’s
home.
“Fill-in hosts should be respectful of the regular host’s
audience but not rearrange all the furniture,” he said. “We also
look for fill-in hosts who will be comfortable and compliment the
regular host’s audience.”
Ideal hosts can be politicians, community leaders, or people who
have participated on a talk show. They should feel comfortable
behind the microphone and share similar philosophies of the host.
Interested? Call the program director at your local radio station
and make your best pitch. If the answer is no, they might use you
instead as a guest. Read the entire story in Talkers at
http://www.Talkers.com.
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4. Thanks for Completing My Survey
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A big thank you for completing the short survey about what you
need most in the areas of publicity and social media.
I found some interesting trends in the data, and your comments
really helped me understand where you need the most help.
I’m still sorting through it all, but I already have some ideas
about things I can do to make it easier for you.
Let’s get through the holidays first, and I’ll explain more after
the first of the year.
Help is on the way!
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5. Master Facebook Changes in 3 Steps
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Facebook rolled out its new Timeline feature last week. It’s a
chronological listing of posts, photos, shared links, check-ins
and other content.
The changes make it easier for people to scrutinize your life.
But you can personalize, privatize and tweak this new feature.
Wired magazine offers a quick guide on how to hide things on
Facebook, how to tell your life story by adding past events, and
how to customize your timeline–all in five minutes.
Read it at
http://www.wired.com/gadgetlab/2011/12/facebook-timeline-tips/
If 2012 is the year you finally start getting series about
pulling people to your page, use Mari Smith’s 33 tips that will
pull them in. She explained them all during a webinar I hosted
with her earlier this year, and when you order the video replay,
you get all 33 tips on a handy cheat sheet. Read more about “33
Ways to Attract Facebook Fans, Provide Sterling Content & Keep
Them Coming Back for More” at
http://publicityhound.com/facebookpages.htm
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6. Hound Video of the Week
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Here’s what puppies do on Christmas morning:
http://www.youtube.com/watch?v=Bzyryg1Rn18
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
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7. And at My Blog & Mobile Site…
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Great content for retweeting:
24 juicy publicity, social media tips in free “best of” ebook
http://publicityhound.net/?p=9935
Create Top 10, 20, 50 lists for year-end publicity
http://publicityhound.net/?p=9924
Ask visitors who complete a web form to tweet about you
http://publicityhound.net/?p=9894
Blogging cheat sheet and more tweets from this past week
http://publicityhound.net/?p=9905
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