The Publicity Hound’s
Tips of the Week
Issue #537 Dec. 28, 2010
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. 7 Ways to Improve Your Blog
2. My Facebook Page is Missing
3. Workplace Columnist Needs Sources
4. Do You Tweet? Be on Twellow
5. How to Thank Your Clients
6. Hound Photos of the Week
7. And at My Blogs & Mobile Site…
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1. 7 Ways to Improve Your Blog
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What would you rather do?
Go to a cocktail party and spend the entire evening bragging to
everyone in the room about how great you are?
Or miss the cocktail party, but hear later that everyone there
was talking about you, and gushing about your competence,
expertise and wit?
That’s one way to illustrate the power of inbound links to your
blog. You can’t control them. But when you get them, the search
engines reward you. The more inbound links your blog receives
from authoritative websites and blogs, the more important you’ll
look in the eyes of Google.
Even though you can’t control who says what about you, you can do
seven things to increase the likelihood of obtaining high-quality
incoming links. Copywriter Jim Lodico explained them all in the
blog post he wrote for the Social Media Examiner blog at
http://www.socialmediaexaminer.com/7-ways-to-improve-your-blog-seo-with-inbound-links/#more-7068
One of them is something you’ve heard me harping about
repeatedly. Write and distribute online press releases. Not so
the media find them, call you and write about you. That rately
happens.
Of far greater value is that–and this is important–you can
control the inbound links to your blog or website from that press
release.
“The key is to link from the body text of the press release to
pages deep within your site such as a related blog post (deep
linking),” Jim explains.
For example, let’s say I wrote a blog post about how to write
headlines for how-to articles. I can write a press release
offering tips on how Publicity Hounds can write various formula
headlines to accompany their own articles. Within my press
release, the phrase “how to write headlines for articles” would
link directly to the blog post where readers can learn more about
the topic. I’d distribute the release through PRWeb.
The search engines see that “how to write headlines for
articles,” a phrase at an authoritative site like PRWeb, links to
my blog post. My blog gets credit for that backlink. And the more
backlinks I can attract, the more important my blog becomes in
Google’s eyes, and the higher the post ranks when someone types
“how to write headlines for articles” into Google.
But you can’t throw keyword phrases here and there. And you can’t
stuff keywords into the release. Press release expert Janet
Thaeler explained exactly how to use and position your keywords
when she was my guest during the teleseminar on “Keywords, the
Magic Magnets that Pull Consumers and Journalists to Your Press
Releases.” We recorded it, and it includes 11 pages of
illustrated handouts, links to three videos Janet has created
that show you how to do keyword research, an easy 8-step
checklist you can refer to every time you write a press release,
and a good example of a press release that was optimized for the
search engines, with keywords highlighted in yellow so you knkow
exactly how to do it.
Read more about how to access the teleseminar recording and the
handouts at
http://publicityhound.com/publicity-products/marketing-
tapes/keywords_in_press_releases.htm
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2. My Facebook Page is Missing
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Talk about frustrating!
For the past few months, I’ve had no activity at my Facebook Fan
Page at http://www.Facebook.com/publicity tips despite the fact
that I’ve been posting videos, notes, tips and photos.
If you click on that link or paste it into your browser window,
you’ll end up in your own account. Yet the page comes up in the
search results if you search for “publicity” pages. So I know
Facebook hasn’t yanked the page.
I’ve filled out Facebook’s “bug report” form twice but have heard
nothing.
Does anyone have any bright ideas about how to solve this
problem? Publicity Hound DeeNice Rhodes suggested going to
LinkedIn and connecting with someone from Facebook, then asking a
Facebook employee to help me. That’s what she did when she had a
problem with Facebook, and someone helped her immediately.
Email me at JStewart@PublicityHound.com or, better yet, comment
at my blog at http://publicityhound.net/?p=7601 so that others who
experience this same problem know what to do.
On LinkedIn, are you connected with a Facebook employee who might
be able to help me, and would you be willing to make the
introduction?
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3. Workplace Columnist Needs Sources
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Dr. Mildred Culp, who writes the WorkWise syndicated column,
needs sources to discuss how they overcame (or are overcoming)
excessive electronic connection at work by connecting face-to-
face with others. Include your city and state, and telephone
number.
Publicists, you can promote your clients and their employees.
WorkWise is featured in dozens of daily newspapers, from The
Miami Herald to San Diego Union-Tribune. It uncovers emerging
trends in the workplace. Email her at Workwise@comcast.net
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4. Do You Tweet? Be on Twellow
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Looking for people in a certain niche on Twitter, but confused
about how to find them?
Twellow.com to the rescue. It’s like the Twitter Yellow Pages,
with hundreds of categories and some really obscure niches. I
spent much of the day there today looking for people who one of
my corporate consulting clients can follow.
Twellow grabs publicly available messages from Twitter. It
analyzes and categorizes the writer into several hundred
categories at Twellow.com, which helps you narrow your search
into specific niches where you can find who you are looking for.
While you’re there, check to see if you’re registered. If not,
get onto Twellow pronto! If you’re already on Twellow, you can
be listed in 10 categories, delete categories that have been
assigned to you, or add those that aren’t. Read the FAQs at
http://www.twellow.com/about.php
My other favorite way to find people on Twitter is by using
Twitter lists. Lists can help you spy on your competitors, save
hours of research time, and find large groups of experts in the
same niche. You can also use Twitter lists to find joint venture
partners and journalists who cover your industry.
If you want a crash course in lists, check out the webinar I
hosted on “How to Use Twitter Lists & Directories to Generate
Publicity and Build Your Brand” at
http://publicityhound.com/publicity-products/marketing-
tapes/twitterlists.htm
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5. How to Thank Your Clients
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Say Happy New Year and thank your client with my free ebook
packed with 25 tips on how to use traditional and social media to
promote their product, service, cause or issue.
Download “The Best of The Publicity Hound’s Tips of the Week of
2010” at http://Ez.com/bestof2010
And then encourage your clients to subscribe to this newsletter.
You read it. Shouldn’t they?
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6. Hound Photos of the Week
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Thanks to Publicity Hound Meryl K. Evans of Plano, Texas for
these photos of the 10 Weirdest Dog Toys. My favorite is the red
lips!
http://www.oddee.com/item_97297.aspx
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://publicityhound.com/dogjokebook/
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7. And at My Blogs & Mobile Site…
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CEOs: Unusual hobbies, collections? Forbes wants you
http://publicityhound.net/?p=7562
Help! No one can see my Facebook Fan Page
http://publicityhound.net/?p=7525
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Follow me on Twitter:
http://www.twitter.com/PublicityHound
Join my Facebook Fan Page:
http://www.facebook.com/publicitytips
Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound
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Joan Stewart
The Publicity Hound
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