The Publicity Hound’s
Tips of the Week
Issue #661 Nov. 3, 2012
Publisher: Joan Stewart
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“Tips, Tricks and Tools for Free Publicity”
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In This Issue
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1. 5 Reasons to Seek a Sponsor
2. Look-alike Contests for Facebook
3. New Posts at My Blog
4. Hound Video of the Week
This Weekend in The Hound House:
Only three more days of robo calls and campaign ads. It’s bad
enough here in Wisconsin. I really feel bad for you Hounds in
Ohio.
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1. 5 Reasons to Seek a Sponsor
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If you have helpful information to share with the world, here are
five important reasons to team up with a corporate or nonprofit
sponsor who can pay for your PR campaign:
–Lots of people don’t know you. Even if you reach them
eventually, they might tune you out. But those same people know
the big brand names like US Bank, Wachovia, Coca-Cola, Walmart,
Toyota, Sony Pictures, and global nonprofits like Junior
Achievement, Kiwanis and YMCA. Partnering with names like those
gives you “borrowed credibility.”
–Your partners have already figured out how to best serve the
market you’re targeting. They know if email works better than
direct-mail. They know what type of sales copy is most effective.
They’ve spent millions of dollars on the kind of consumer
research that you and I can’t afford.
–They have a budget to reach the same demographics you’re going
after, and they’re planning from 6 to 18 months ahead on how to
reach them. If you’re starting from scratch, you can tap into
budgets that already exist without scrounging for your own
marketing dollars.
–They need you! A big company already has a huge staff and
access to a giant customer base. But if the newsletter editor
runs out of ideas as the deadline for the next newsletter is
approaching–well, that’s where you come in. Because you already
know the audience, you probably have mountains of content and
articles to share.
–You owe it to your message. If you’ve been given a gift on how
to connect with people either by speaking or writing, your job is
to share it with the world. But you can only do so much on your
own.
Brendon Burchard, who has been sponsored by all the corporations
and nonprofits mentioned above, spent 18 months creating the
partnership model and two years actually making it work. He’ll
explain how he did it when he’s Steve Harrison’s guest on a free
telephone seminar at 2 and 7 p.m. Eastern Time on Wednesday, Nov.
7.
The call won’t be recorded, so if you can’t attend, sign up
anyway to get notified if the program is offered again. I’m
promoting it as an affiliate because sponsorships are fabulous
ways to get major corporations and nonprofits to pay for your PR.
Register at http://publicityhound.net/go/how-to-find-a-sponsor/
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2. Look-alike Contests for Facebook
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Need a fun way to promote a new product, service or event and
pull people to your Facebook page?
Consider a look-alike contest. Duluth Trading Co. Has a Paul
Bunyan Look-Alike Contest on its Facebook page at
https://www.facebook.com/DuluthTradingCompany.
In a new blog post I wrote this week at
http://publicityhound.net/?p=13180, I discuss six opportune times
to present these contests. This is just one of the 35 ideas I’ll
be sharing on Thursday when I host the webinar “35 Ways to
Promote Your Facebook Page.”
Register at
http://publicityhound.com/publicity-products/marketing-tapes/35WaystoPromoteYourFacebookPage.htm
and you’ll get the checklist “12 Types of Content Facebook Fans
Love.” I’ve experimented with some of them, and they’ve resulted
in dozens more Likes, Comments and Shares.
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3. New Posts at My Blog
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How to be an expert in your industry
http://publicityhound.net/?p=13165
Promote your Facebook page with a look-alike contest
http://publicityhound.net/?p=13180
Speakers, do you still use one-sheets for marketing?
Http://publicityhound.net/?p=13214
Dog Tweets—Fast, easy blog post: Your top 10 tweets from this
past week http://publicityhound.net/?p=13206
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4. Hound Video of the Week
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“Who did this mess?” You’ll know exactly which dog is guilty
after this very funny 35-second video.
Http://www.youtube.com/watch?feature=player_embedded&v=
_kLdO3EsECs
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs: http://publicityhound.com/dogjokebook/
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