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Publicity Hound Archives

Video Marketing

What the Emmys Teach You About Video

The Publicity Hound’s Tips of the Week

– Issue #1260 Sept. 22, 2018

  1. What the Emmys Teach You About Video
  2. National Publicity Summit
  3. Are Paid Book Reviews Worth It?
  4. Hound Video of the Week

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A Must for Media Interviews

The Publicity Hound’s Tips of the Week

– Issue #1205 March 13, 2018

  1. A Must for Media Interviews
  2. Sell Your Book to 4,000 Libraries
  3. Tips for Vertical Videos
  4. Hound Video of the Week

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21 Ways to Use a Free, Easy Tool for Screen-capture Video

Screen-capture software gives you the ability to record what you see on your screen and turn it into a video: perfect if you do training.  The problem is, fancy programs like Camtasia, which I’ve been using for more than a decade, have a long learning curve because they offer so many options like fade in… Read More

Offer Bloggers a Contest Prize

The Publicity Hound’s Tips of the Week

– Issue #1062 Oct. 8, 2016

  1. Offer Bloggers a Contest Prize
  2. Marketing Video Tool
  3. Your Name Misspelled
  4. Hound Video of the Week

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Best Apps for PR & Publicity

The Publicity Hound’s Tips of the Week

– Issue #1020 May 14, 2016

  1. Best Apps for PR & Publicity
  2. Amazon’s New Video Service
  3. Replay: How to Use CreateSpace
  4. Hound Video of the Week

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2 Important Deadlines

Issue #729 June 29, 2013 Publisher: Joan Stewart “Tips, Tricks and Tools for Free Publicity” In This Issue 2 Important Deadlines Event Promotion Tip New Posts at My Blog Hound Video of the Week This Weekend in the Hound House: Thanks to Christine Bufffaloe of Serenity Virtual Assistant Services for pointing out Rustoleum’s Glow in… Read More

Use music to cut through the publicity noise

This guest post was written by Asbjoern Andersen, a Danish composer who, in addition to his music supervision, composes music for commercials, television and feature films. He also composes music for authors, speakers, experts and corporate clients who want to use their own distinctive music as part of their brand to differentiate themselves in the… Read More

Photos Rule, Video Drools: It’s Photography, Not Videos, That Engage Users

This guest post was written by Julie Anne Herrin, a self-described social media and marketing junkie who ferrets out the latest and greatest in mobile, traditional and social media. She works in marketing and public relations for Zimbio and StyleBistro. You can find her at her blog at CapturingtheCustomer.com and on Twitter at @JulieAnneHerrin. *  … Read More

Help me turn my apple cellar into a video studio

Do you hate recording talking-head videos as much as I do? There. I’ve said it. I hate recording talking-head videos! Here’s why. Before I can hit the “record” button, I must: Clean my home office. This includes ripping all the inspirational post-its and to-do notes from the walls, scooping up papers, notebooks, periodicals and other junk from my… Read More

Use hyperlinks in press releases: Here are 19 ideas

The next time you write a press release, don’t forget hyperlinks. Too many writers do. Or they’re simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, and amplify your message. Used correctly, links can also push consumers to take the action you want them to take,… Read More

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Publicity expert Joan Stewart, a PR mentor aka The Publicity Hound, works with small business owners who need free publicity, and with PR pros who tell their clients' stories to the world. She shows you how to establish your credibility, enhance your reputation, position yourself as an expert, and sell more products and services. To receive her free DIY publicity tips twice a week, subscribe here. See all the ways you can work with Joan. Or contact her and ask a burning question about PR, self-promotion or social media.

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